Jan
31
EssenceMediacom Officially Launches After a 9-Month Wait
Posted in: UncategorizedIt’s been nine months since WPP announced more consolidation inside GroupM, with its largest and perhaps best-known agency, MediaCom, merging with the digital performance marketing agency Essence. Today, that merger is finally complete, and EssenceMediacom is in business. The agency’s U.S. CEO, Jill Kelly, has coined Jan. 31 the agency’s Founder’s Day, she told Adweek….
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