In the world of entertainment, short films often get overlooked in favor of star-studded movies or bingeworthy TV shows. French broadcaster Canal+, the main partner of the Clermont-Ferrand International Short Film Festival, decided to pay tribute to the medium by making a short film of its own. The Canal+ film, created by the brand’s longtime…
The automaker forms Audi RED in partnership with digital experience design shop BIMM.
OpenX, one of the ad-tech industry’s biggest supply-side platforms, today announced that it’s reached net zero greenhouse gas emissions after cutting its footprint by 96%. The company worked with external experts from the Science-Based Targets Initiative, consulting group RSK, independent assessment group LRQA, carbon market solutions firm Climate Impact Partners and nonprofit The Climate Registry–all…
Outfront Media East Coast Regional Creative Director Tim Wasicki shares a key moment in his career.
This story may sound familiar to many working in advertising: Thom Binding, a strategist at a London agency, was struggling with burnout and mental health issues. He partly attributes this to toxic experiences in previous workplaces. However, unlike everyone else, when leaving one such agency, he took an unusual step to provide a solution: He…
CMO Tim Hackbardt discusses a ‘massively competitive’ menu that is taking on Taco Bell and Chipotle.
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| THE ORIGINAL? Kentucky Fried Chicken “tiny food” – 2017 Click the image to enlarge Source : CampaignLive, AdWeek Agency : Wieden + Kennedy Portland (USA) |
LESS ORIGINAL Subway “World smallest Sub” – 2023 Click the image to enlarge Source : TaylorHerring, Famous Campaigns Agency : Taylor Herring (United Kingdom) |
The Ad Age-Harris Poll ranks brands by how much their equity changed with Gen Z during the fourth quarter of 2022.
Cacy is a former chief executive of Universal McCann U.S.
(TrendHunter.com) From opulent armory clock designs to deconstructed down jackets, this list of luxury trends in February 2023 features Lunar New Year collections, lavish transformations of mundane objects, and…
(TrendHunter.com) From handheld gaming pc devices to sandwich cookie metaverses, this list of game trends spans from brand-focused esports deals to innovations in the mobile and PC gaming spaces. As gaming is one of…
(TrendHunter.com) From eco-friendly lighter collections to sustainable aluminum-based cocktail packaging, this comprehensive list of eco trends for 2023 covers everything in the eco realm, from the innovations…
(TrendHunter.com) This comprehensive list of shoe trends covers everything from vintage sneaker re-releases to new bagel-themed fuzzy sneakers as brands continue to create styles that stand out from what’s…
How do you get Eli Manning to do an ad for your brand during one of the busiest times on his post-retirement calendar? If you’re The Children’s Place, you make clothes his kids already use, have headquarters 3 miles from his old workplace at MetLife Stadium, and tell him he can bring his old New…
Apple will launch its new streaming service for Major League Soccer this week with a lot of the traditional practices of TV advertising kicked to the sidelines.
The organization investigated whether an Oscars campaign for the “To Leslie” actress Andrea Riseborough had violated rules.
In the latest episode of The Speed of Culture podcast, Linh Peters, chief marketing officer at Walgreens, joins Suzy founder and CEO Matt Britton to discuss how she uses her personal experience to inform her leadership style and drive forward a mission to provide health care access, support and guidance to people in underserved communities….
Company forecasts first quarterly revenue decline; shares fall.
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