The importance of brand experience has jumped from a low-ranking priority straight to top of mind. Brands are now asked to tap into their audience’s subtle and shifting feelings while showcasing their own. It’s the kind of stage, where everything is set up for audio branding to steal the show. There are hardly any common…
If it wasn’t for Amazon, we might still be buying books at bookstores or at least from another website. Barnes and Noble could still be independent. Borders might still be around. Your mom and pop could possibly eke out an honest living as independent booksellers. And so on. Click here to read more. But, since…
Agency holiday cards keep rolling in, so we’re going to keep showcasing some of the best of 2019. You can find the link to our first roundup here. Aloysius Butler & Clark–The AB&C’s of Holiday Survival Aloysius Butler & Clark has created a holiday survival guide and care package to help us all get through…
Influencer marketing is no longer in its infancy and has instead reached its somewhat awkward and gangly teen years. Like social media marketing before it, marketers know intuitively that it deserves a dedicated place in the ever-changing marketing mix, but how much of marketing budgets to invest and ways to execute are still emerging. However,…
While we at Adweek focus on breaking news and analysis around every facet of advertising, marketing, media and tech, we also give industry executives a platform to share their opinions and advice around these topics in our Voice channel. We feature a range of contributors, from our Advisory Board of C-suite leaders to professors who…
There are so many shows airing in the Peak TV era that it’s easy to lose track of specific programs, even if they rank among your favorites. So if you’re wondering why some of your most beloved shows weren’t on any top 10 TV lists for 2019, the answer might be that the series didn’t…
In 2019, the agency world created a great deal of outstanding work. Soon, we’ll start seeing which creative work stood out among the world’s creative juries. Click here to read more. In the meantime, and to get a head start on the awards circuit Adweek, like last year, asked the agency community to weigh in…
Enjoy the holiday season while you can, TV executives, because it’ll be a busy 2020 ahead. Click to read more. As the streaming wars keep heating up, executives from the network, cable and streaming sides are planning out their road maps for 2020, figuring out what to prioritize and strategizing around the challenges that come…
Flights are booked, bags are nearly packed and only a few meetings stand between you and what’s hopefully some well-deserved time off. But before you officially unplug from the industry news cycle, take a minute to peruse what’s become a tradition for agencies each year: the holiday card. For some, it’s a way to flex…
Amid all of the controversy Facebook had to deal with in 2019, the social network found time to release some fairly significant features and updates for its users, as well. Click here to read more. We narrowed down the list to the top 10, which ran the gamut from a complete redesign to a long-awaited…
Click to read more from the year. What’s one great piece of career advice? We asked that question across an impressive group of top leaders from companies like GE, NFL, Citi, General Mills, Verizon, Pinterest, Puma and Playboy. Get ready to take plenty of notes. In this special roundup, hear these top tips, like having…
Among the best ads of 2019, there were spots that made us go “aww” or “heck yeah!” Some made a lot of noise, while others were purely visual, like Ikea using its products to recreate famous living rooms from beloved TV shows. In this week’s episode of Yeah, That’s Probably an Ad, co-hosts David Griner…
Goldman Sachs just released its much-anticipated forecast report and painted a rosy picture for consumer-led capitalism. We’ll see the easing of trade wars and monetary policy, an accelerated growth of 2.5% and unemployment dropping to 3.25% by the end of 2020, which the bank says would be the lowest rate since the Korean War. Wage…
Here we are, at the end of a seismic year for the advertising and marketing world, from the creeping death of the chief marketer role to #MeToo and every company scrambling to find its purpose. While those are important, ongoing stories, they weren’t the headlines that really grabbed the attention of our readers. Out of…
These are uncertain times, Google admits. And in uncertain times, people look to heroes to remind them of what’s good, what’s possible and what to put their hope in, or just to escape the complicated and messy areas of life. That’s how the tech giant summed up the theme of a year’s worth of searches–everything…
Click here for more coverage. We’re nearing the end of 2019, and millions of ads have crossed your tired eyes over the past year. Most have been lost to the sands of time, but some ads are forever. We discovered The New Normal, told children they couldn’t have ice cream and were told to Dream…
After rounding up 2019’s 10 best TV shows, it’s time to spotlight new series in their first year that were impressively able to stand out among an unprecedented glut of broadcast, cable and streaming content. Click here for more coverage. With the streaming wars upon us, freshman series have no room for error: If they…
With Peak TV still not close to peaking–the number of scripted series airing this year likely topped 500 for the first time ever, and is expected to rise even higher in 2020–it’s impossible not to feel overwhelmed by the endless onslaught of new content that arrives on a daily basis. Click here to read more….
As we turn the corner into a new decade, marketers and brand builders are poised to enter a new era of design. Building on current styles and taking totally fresh artistic direction, designers around the world are pushing the boundaries in an effort to define the key design traits of the next 10 years. Nowhere…
With billions of GIFs floating through platforms like Twitter, Slack and Facebook every day, it’s hard to figure out which ones were the most popular in 2019. Giphy, the online database for over 10 billion GIFs and stickers sent each day, revealed the 25 most viewed GIFs this year that include famous faces like Lizzo,…
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