The 2022 TV landscape was defined by international expansion, mergers, acquisitions and content explosions (and reductions). With a rough first half of the year for many of the biggest services on the market, there was a distinct shift in priorities away from subscriber growth and toward revenue growth. As part of Adweek’s year-in-review coverage, we…
The social media masses are on a constant mission to dismantle the digital hierarchy. Every time the wealthy capitalize on a trend to brandish their glamorous lifestyles, it is accompanied by a counter movement where an army of average Joes fight back by finding humor in the quirks of a modest lifestyle. The phrase “Things…
After a relatively tame 2021 for high-profile departures, 2022 came roaring back with rounds of executive musical chairs. From a CEO swap at Disney to streaming explosions, there was no shortage of top-level moves. Amidst a sea of mergers, layoffs and acquisitions, here were the year’s biggest departures and arrivals: 25 TV Execs and Insiders…
The 2022 TV year was full of mega-mergers, billion-dollar deals and even a fantasy face-off, and now it’s time to reflect on the disruption. As part of Adweek’s year-in-review coverage, we took a look back at 10 of convergent TV’s most important, surprising and industry-changing moments, examining the stories that shaped the year and that…
While fewer accounts changed hands this year compared to 2021, there were a number of significant moves. Interestingly, the big account changes can be categorized into the following groups: QSR, alcoholic beverages, automotive and retail. Of the ten accounts that made it into this story, Adweek estimates four are worth more than $1 billion each….
From Jan.1 through the end of June, there were around 357 scripted originals in the U.S., according to FX Networks chairman John Landgraf. That’s 16% more than the previous year, which marked a new high of 559 overall. With so many series and shows, you can’t expect everything to find an audience. And, unfortunately, TV…
From the growth of FAST channels to ongoing measurement questions, the television ad market was anything but boring in 2022. As part of Adweek’s year-in-review coverage, we asked 17 TV ad sales chiefs and buyers to reflect on the biggest marketplace changes over the last year. Though measurement was seemingly on everyone’s mind, other topics…
The 2022 TV year included a $43 billion mega-merger, an influx of FAST channels, AVOD tiers and constant executive shuffling. And with all that disruption, it’s easy for other important television trends to get overlooked. As part of Adweek’s year-in-review coverage, we asked 25 of the top TV executives from broadcast, cable and streaming outlets;…
Not many of us get a whole lot of physical mail anymore, but holiday cards are a welcome addition to the mailbox. That’s why each year around this time, we track the sentiments that agencies send out in the form of holiday cards to their partners and clients to thank them for another year of…
After praising the year’s 10 best TV shows, it’s now time to honor the new 2022 series that, despite hitting the marketplace in a year boasting more television content than ever before, still managed to make their mark and connect with audiences. It was particularly tough to do so at a time when so many…
After praising the year’s 10 best TV shows, it’s now time to honor the new 2022 series that, despite hitting the marketplace in a year boasting more television content than ever before, still managed to make their mark and connect with audiences. It was particularly tough to do so at a time when so many…
The Guardian US generated $1.6 million in single and recurring donations during its 2021 end-of-year appeal, which ran for 43 days from Nov. 22 to Jan. 3. The campaign exceeded its anticipated target of $1.25 million by 28% and was the biggest donation drive in the four-year history of the program, said president Regina Buckley….
Last year set a new bar for high-profile executive departures in the TV space, as more than two-dozen big-names headed for the exits in 2020 following major reorganizations and other big moves. By contrast, 2021 was a much quieter year on the executive exit front, even though some significant names departed their jobs among a…
Einstein once observed that anyone who’s never made a mistake has never tried anything new. Well, as we know very well, companies try new things all the time–new products, new campaigns, new strategies. It follows that they make a proportional share of mistakes. Many are minor. Some are serious. As 2021 comes to an end,…
While 2021 wasn’t quite the Great Resurgence we had hoped for, it nonetheless proved to be an exciting year, thanks to innovation–in both science and advertising. Vaccines made room for optimism, and a little bit of certainty is all marketers needed to get their brands back out there as people reemerged. Out of home, a…
While most people were hoping for a more normal 2021, this year proved in many ways to be as tumultuous and unusual as 2020. Advertising reflected this, too, as marketers attempted to offer an escape or antidote to real life events. Oatly got meta, a travel company made a freaky android the star of its…
This past year was another transformative one for entertainment and media as the industry continued adjusting to Covid-19’s effects, competition intensified and some industry old habits–and institutions–felt the ground shift under their feet. As part of Adweek’s Year in Review coverage, we took a look back at 10 of convergent TV’s most important moments in…
Even though the world began to open up and people started going outside more in 2021, consumers are still streaming more than ever before. Time spent streaming grew globally 21% year-over-year in the third quarter, and up 2% in North America, according to data from Conviva. Smart TVs, like Roku, Amazon Fire TV and Vizio…
If you’re a fast-food brand, there is no end to how you can surprise and delight customers: entice restaurant patrons with toys and collectibles (but you’d better make them sustainable); introduce a new menu item (better make it plant-based); or appeal to consumers’ worship of celebrities. The first two options carry a great deal of…
Each year, Adweek honors a handful of agencies with accolades, with this year’s honorees including The Martin Agency as U.S. Agency of the Year, TBWA as the Global Agency of the Year, Publicis Italy as International Agency of the Year and Mischief @ No Fixed Address as our Breakthrough Agency of the Year. This year,…
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