20th Century Fox Australia held a flash mob/ social experiment in Sydney’s Pitt St Mall on the weekend which tied into their new film from M. Night Shyamalan called The Happening.
There is a Freeze Sydney happening next month along the same lines as the Fronzen Grand Central stunt done while ago.
I grew up watching Bob Ross… and come to think of it, Bob Ross may be the sole reason I studied art in college. Anyway, in case his officially licensed art supplies weren’t enough, Dutch production agency Comrad created this bizarre yet somehow poignant video for NoBELe Match.
NoBELe is a non-profit aiming to match young creatives and businesses for similar causes. A pretty cool effort, and a bizarre promo. But using Bob Ross is probably perfect for the target demo, and despite its oddness, it’s spreading like wildfire. I only wish there was some reference to Peapod the squirrel in the video. But I suppose that might be asking a bit too much.
Check out the rest of the NoBELe launch at Osocio.org
I got into a discussion today with a friend about the Nike and Adidas campaigns and how they address the sport of soccer. I was well-aware of the recent Nike campaign, “Take it to the next level,” but I wasn’t as familiar with what Adidas was up to putting forth. Well I looked around (and watched) and have to say I’m impressed. Adidas produced a documentary surrounding Kaká, Messi, Gerrard and Beckham meeting local football teams in Andorra, San Marino and the Isles of Scilly as part of the film project “Dream Big”.
The production quality of the project is awesome and the feeling that it creates is truly heartwarming. Adidas sending out sports stars to these small cities creates a sense of global awareness and conscience. The concept of “Dream Big” is a strong message that speaks for both Adidas and youth culture in general.
Check out the full-length documentary on youtube: part one and part two.
Gawker’s Nick Douglas has a nice round up of the recent Levi’s guys-jump-into-jeans viral video that scored 1.5 million views in a few days and how very similar it is to the Ray Ban vid that got 3 million views last year.
According to Bud Light’s (from DDB Chicago) newest commercials, one word says it all – Dude. While the spots themselves are hysterical and can pretty much guarantee a laugh out of anyone, it’s the new website that really brings it all together – dudemadness.com. Here you can not only test your “dudeness” by clicking on the poster your prefer, dude, but you can also send coded dude messages to your friends (which will be decoded via text message). And in case anyone out there was wondering, I happen to be 68% Righteous Dude, 17% Game-On Dude and 15% Redneck Dude (where did THAT come from?!?).
Technorati Tags: Bud, Bud Light, dude, tv, commercials, beer, Las Vegas, drinks, DDB, websites, viral
After the ABC series about Geico’s Cavemen, well, bombed, I was sort of hoping it would be the end of the cavemen altogether. My wish has yet to be granted and now the cavemen have entered the disco world. The new commercials show off their sweet dance moves, think “The Hustle,” and “Jazz Hands.” The purpose of the ads are to direct you to not one but two new viral sites from Geico - CavemansCrib.com and DancingCaveman.com. Visit the latter and you can even download your very own dancing caveman to put on your desktop. Hours of entertainment… or maybe just seconds.Â
Technorati Tags: tv, commercials, Geico, cavemen, sitcoms, websites, viral, dancing, disco
In the vein of the Harvey Dent campaign site and the short lived “Joker-ized” version comes a new campaign from Warner Brothers in support of The Dark Knight the new Batman film.
Operation Slipknot, which is about corruption in the Gotham City Police Department. Apparently all the slots in the game were taken within 45 minutes of this email being sent out from Commissioner Jim Gordon.
???OK friend, you???re up to bat now. You have yourself a new assignment: Operation Slipknot.???
Another site for the Gotham Intercontinental Hotel has gone live, but the telephone number for the “concierge” has been disconnected.
I’ve been loving the way that Warner Brothers has been including hardcore fans who want in on the action without ruining the movie for those of us who don’t have the time.
It wasn’t until I saw the milk filled Guitar that I knew I liked the White Gold campaign.
The website has more content than I can comprehend and produced to a level that must have required serious investment.
Here’s how different countries tackle the problem of Road Safety.
The Brits
The Danish
The Aussies
I like them all and they all are very different.
From News.com.au Viewers damn Kotex beaver ad
A TAMPON company may be forced to cancel TV ads that show an attractive, young woman going about her day with a beaver in tow.
The Kotex advertisement, rated M and broadcast only after 8.30pm, features a woman and her pet beaver eating lunch, having their nails done, at the hairdresser, and being gawked at by men on a beach.
Looks like they cast the gopher from Caddy Shack and changed it’s tail.. Also reminds me of that classic line from The Naked Gun ‘Nice Beaver’ ‘Thanks, I just had it stuffed’
The designer creates an idea for a web page, then passes it to the developer, who can only recreate the design as much as the technical limitations allow. Before they know it, the work is compromised. The designer blames the developer. The developer blames the designer. And the riot police are called.
But it really doesn’t have to be like this,
This is the premise for a new viral campaign by MRM Worldwide UK for Microsoft and the Expression Studio software suite.
MRM’s previous viral campaign, ‘Stationary is Bad’ won a silver Cyber Lion at Cannes in 2005. Be sure to check out the website http://www.microsoft.com/uk/expression/webharmony/.
With a double edged sword, video guru Kevin Nalts offers up ten tips to marketers interested in doing that cool, viral video thing.
OK I didn’t want to post another Youtube video but this is too good.
Yes it Starwars so that attracts the fans but a kid retelling a classic movie plot makes great viewing.
Imagine trying to pitch an idea like this to a studio for a viral piece. I’d love to see more kids interpretations of films.
For once I believe the PC is better.
Windows Sounds Track
Mac Sounds Track
These were inspired by this very old Windows Sounds Flash animation that did the rounds back in early 2000.
These videos hit 3 touch points that help make a good viral.
1: Technology: people eat up content around technology and
2: Lots of work: any video that makes you think, “wholly shit that would have taken ages” gets good traction.
3: Music: Check the top viewed videos on Youtube and you’ll see its heavily dominated by music. Followed by sex, obscure and the humor.
A well thought through piece of consumer generated content…
This ad for Betta Electrical is causing a bit of an uproar here in Australia. Church Groups have claimed the ad by Sydney agency De Pasquale is “tacky and offensive”. Still waiting on what the Rabbi and Mullah think of it, although I suspect their respective versions of the ad would have been slightly different, but let’s not go there.
Personally I’m outraged at the Church Groups outrage. These groups have a monopoly on hang-over prime time TV from 2.30am-5.30am each night and a 24/7 cable television channel in which to pimp their beliefs. Outrage is coming home at 2.30 in the morning after a night on the piss and the only thing on the box is wall-to-wall TV evangelists like Benny Hinn’s ‘Miracle Crusades’ or phone sex ads. Give me the phone sex ads any day, they make more sense and I reckon a few of those girls are miracle workers too in their own special way…
Anyway, enough ranting. Here’s the ad :
Catholic Archbishop of Sydney Cardinal George Pell said “The advertisement is interesting because it shows how commercialised Christmas has become,”
Indeed it has Archbishop, and it seems the ad is working.
Cardinal Pell is presented with a High Definition Plasma TV
I love this new campaign from CP+B. The guy in the white shirt at the end is the closest they came to a punch in the face. He looked like a kid at Christmas when he finally got what he wanted.
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