Hasta La Creative!

If you watch the ad below and conclude there’s nothing new under the sun, you’re half right.

Sunny Delight rollerblades into ’90s nostalgia with this delightfully deft parody of its own goofy, iconic (some might say moronic) commercial from the first Twin Peaks era.

Created by ad agency Grenadier, and targeting millennials with fond memories of SunnyD advertising from two decades ago, the new spot presents grown-up versions of the kids from the original. They’re not portrayed by the same actors, but they are still blading through suburbia and crowding into Mrs. B.’s kitchen for some vitamin-enriched, orange-flavored refreshment. Of course, they’ve all gained a few pounds, and the guys have lost some hair.

“Look, I can’t do this anymore,” the now-elderly Mrs. B. laments. “You and your friends have been doing this for 20 years. You’re 36. You need a job.”

“As a brand, we try not to take ourselves too seriously and to act with self-awareness,” says SunnyD marketing director Dave Zellen. Grenadier partner Rob Hofferman adds: “For people who grew up with that spot—who are now millennial parents or a little older—it’s a great way to give them a fun touchstone to that time that they can now share and pass on to their kids.”

With shimmering analog synths in the background, and splendid comic panache, the reboot is just as “radical” as the original—though I hope that “purple stuff” hasn’t been fermenting in the fridge all this time. One sip could trigger some wild flashbacks.

The ad is airing on TV is Sacramento, Indianapolis and Charlotte, and online everywhere.

And here’s the original spot:

CREDITS
Client: Sunny Delight
Spot: “SunnyD 2015 Rollerblade”
Agency: Grenadier
Creative Director/Art Director: Randy Rogers
Creative Directors/Writers: Wade Paschall, Mark St. Amant
Associate Creative Director/Art Director: Grant Minnis
Executive Producer: Keith Dezen
Production Company: Community Films
Director: Clay Williams
Executive Producer (Production Co): Lizzy Schwartz
Producer (Production Co): Helen Hollien
Line Producer: Helen Hollien
Director of Photography: Guyla Pados
Editorial Company: HutchCo Technologies
Editor: Jim Hutchins
Music Company: JSM Music
Visual Effects Company: Brickyard VFX
Visual Effects Editor: Patrick Polian
Visual Effects Producer: Linda Jackson
Account Service Lead: Becky Herman
Account Service Supervisor: Ryan Smith
Planner: Elisa Cantero

The 1980s were a special decade. Disco was experiencing its death rattle; Ronald Reagan was the president for almost the entire span; cellphones were as big as bricks; and fashion, oh the fashion was just—tubular.

Earlier this week, in honor of Molly Ringwald and John Hughes’s birthday, Comedy Central’s late-night game show/Internetgasm @midnight challenged its viewers to play a fun hashtag game, imagining if that totally awesome decade never stopped. 
 

Let’s keep the 80’s theme & play #IfThe80sNeverStopped! What if that party was STILL GOING?! (HBD @MollyRingwald & John Hughes!)

— @midnight (@midnight) February 19, 2015

Of course, brands caught wind—and showed us their take on how things might not have changed. And actually, they turned in some totally rad tweets.

Check some of them out below.
 

#IfThe80sNeverStopped we’d still be baking in puffed sleeves. pic.twitter.com/lwNThY9uPu

— Cinnabon (@Cinnabon) February 19, 2015

#IfThe80sNeverStopped, we’d still be rocking out to this chart-topping hit: https://t.co/MIdxYalcP1 (Okay, fine. We still are.)

— Southwest Airlines (@SouthwestAir) February 19, 2015

#IfThe80sNeverStopped Doodles would still be our mascot. pic.twitter.com/JPUUQyOioc

— Chick-fil-A, Inc. (@ChickfilA) February 19, 2015

#IfThe80sNeverStopped, we’d all have huge phone-answering biceps. #MotorolaDynaTAC #TBT #Motorola pic.twitter.com/56XFGzGJG2

— Motorola Mobility (@Motorola) February 19, 2015

#IfThe80sNeverStopped we’d totally offer you the raddest selection of boom boxes.

— Best Buy (@BestBuy) February 19, 2015

#IfThe80sNeverStopped There’d be one of these in every living room! #tbt pic.twitter.com/gs6Gg7b8Uy

— IKEA USA (@IKEAUSA) February 19, 2015

#IfThe80sNeverStopped We’d be eating a BLT with leg warmers and a side pony.

— Hellmann’s (@Hellmanns) February 19, 2015

Don’t you want me baby? #IfThe80sNeverStopped pic.twitter.com/hrK5UKsqbp

— Nissan (@NissanUSA) February 19, 2015

You would have to go to a restaurant. #IfThe80sNeverStopped

— Seamless (@Seamless) February 19, 2015

#IfThe80sNeverStopped I would taste exactly the same! 🙂 #TootsieRoll

— Tootsie Roll (@TootsieRoll) February 19, 2015

Oops… okay. Now THIS is our sweet new #Supra we’d still be rocking out in. #IfThe80sNeverStopped pic.twitter.com/ifCjdN5I3M

— Toyota USA (@Toyota) February 19, 2015

#IfThe80sNeverStopped We would’ve built this tweet by hand and thrown it at you.

— Craftsman Tools (@craftsman) February 19, 2015

#IfThe80sNeverStopped All of your romantic dinners would look like this. #throwbackthursday #tbt pic.twitter.com/yRkMtlv9fe

— Tyson Foods (@TysonFoods) February 19, 2015

#IfThe80sNeverStopped You’d be using this mouse to surf the world wide web. pic.twitter.com/Kr2TJa6kFH

— Logitech (@Logitech) February 19, 2015

Gain #IfThe80sNeverStopped pic.twitter.com/waG5OxMmam — Gain Laundry (@Gain) February 19, 2015

You’d get a serious arm ache holding up this bad boy #IfThe80sNeverStopped. What would be your 80’s ringtone? pic.twitter.com/myXyQgGive — Tesco Mobile (@tescomobile) February 19, 2015

You’d use your really huge cell phone to take a #selfie of your really huge hair #IfThe80sNeverStopped pic.twitter.com/NBhcPAUJYX — Wix.com (@Wix) February 19, 2015

Gordon Gekko would still be looking #suave with this 2 lb. cellphone #IfThe80sNeverStopped pic.twitter.com/uupTJeT0Wc

— Quirky (@Quirky) February 19, 2015

#IfThe80sNeverStopped Pre-ban’s with fixed carry handles for EVERYBODY! #ColtContent #AR15 #M16 #M4 pic.twitter.com/D0MuBHvxqF

— Colt Firearms (@ColtFirearms) February 19, 2015

If the true measure of an ad’s popularity is the afterlife it enjoys through parody and satire, then this 1989 LifeCall ad—featuring Mrs. Fletcher and her infamous line, “I’ve fallen and I can’t get up!”—may be the best-loved commercial of all time.

In the past year, thousands of Vine users—many of them born years after the ad was made—have been using the 6-second format to parody the cult classic (and the 90’s re-make). To date, there are over 6,000 posts tagged “life alert.”

Below is just a sample of some of the ways teens and tweens (and a few ridiculous adults) have spoofed this well-meaning but terribly melodramatic spot. It starts to get even more meta when the Vines start spoofing other Vines.

(Click to play each clip, click again to stop.)

 
Lyin’ on the cold hard ground.
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If I lie here…
!function(a){var b=”embedly-platform”,c=”script”;if(!a.getElementById(b)){var d=a.createElement(c);d.id=b,d.src=(“https:”===document.location.protocol?”https”:”http”)+”://cdn.embedly.com/widgets/platform.js”;var e=document.getElementsByTagName(c)[0];e.parentNode.insertBefore(d,e)}}(document);

 
Fallin’ and callin’.
!function(a){var b=”embedly-platform”,c=”script”;if(!a.getElementById(b)){var d=a.createElement(c);d.id=b,d.src=(“https:”===document.location.protocol?”https”:”http”)+”://cdn.embedly.com/widgets/platform.js”;var e=document.getElementsByTagName(c)[0];e.parentNode.insertBefore(d,e)}}(document);

 
Do I look like I care?
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Banana operator (with cameo).
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Basketball fakeout.
!function(a){var b=”embedly-platform”,c=”script”;if(!a.getElementById(b)){var d=a.createElement(c);d.id=b,d.src=(“https:”===document.location.protocol?”https”:”http”)+”://cdn.embedly.com/widgets/platform.js”;var e=document.getElementsByTagName(c)[0];e.parentNode.insertBefore(d,e)}}(document);

 
A little help from The Beatles.
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Have you ever used tape before?
!function(a){var b=”embedly-platform”,c=”script”;if(!a.getElementById(b)){var d=a.createElement(c);d.id=b,d.src=(“https:”===document.location.protocol?”https”:”http”)+”://cdn.embedly.com/widgets/platform.js”;var e=document.getElementsByTagName(c)[0];e.parentNode.insertBefore(d,e)}}(document);

 
Have you ever used tape before? (version 2)
!function(a){var b=”embedly-platform”,c=”script”;if(!a.getElementById(b)){var d=a.createElement(c);d.id=b,d.src=(“https:”===document.location.protocol?”https”:”http”)+”://cdn.embedly.com/widgets/platform.js”;var e=document.getElementsByTagName(c)[0];e.parentNode.insertBefore(d,e)}}(document);

 
If you ain’t talkin’ money, I don’t wanna talk.
!function(a){var b=”embedly-platform”,c=”script”;if(!a.getElementById(b)){var d=a.createElement(c);d.id=b,d.src=(“https:”===document.location.protocol?”https”:”http”)+”://cdn.embedly.com/widgets/platform.js”;var e=document.getElementsByTagName(c)[0];e.parentNode.insertBefore(d,e)}}(document);

 
Careful with that button.
!function(a){var b=”embedly-platform”,c=”script”;if(!a.getElementById(b)){var d=a.createElement(c);d.id=b,d.src=(“https:”===document.location.protocol?”https”:”http”)+”://cdn.embedly.com/widgets/platform.js”;var e=document.getElementsByTagName(c)[0];e.parentNode.insertBefore(d,e)}}(document);

 
I can lift you up!
!function(a){var b=”embedly-platform”,c=”script”;if(!a.getElementById(b)){var d=a.createElement(c);d.id=b,d.src=(“https:”===document.location.protocol?”https”:”http”)+”://cdn.embedly.com/widgets/platform.js”;var e=document.getElementsByTagName(c)[0];e.parentNode.insertBefore(d,e)}}(document);

 
One of America’s finest.
!function(a){var b=”embedly-platform”,c=”script”;if(!a.getElementById(b)){var d=a.createElement(c);d.id=b,d.src=(“https:”===document.location.protocol?”https”:”http”)+”://cdn.embedly.com/widgets/platform.js”;var e=document.getElementsByTagName(c)[0];e.parentNode.insertBefore(d,e)}}(document);

 
I’ve fallen and I can’t turn up!
!function(a){var b=”embedly-platform”,c=”script”;if(!a.getElementById(b)){var d=a.createElement(c);d.id=b,d.src=(“https:”===document.location.protocol?”https”:”http”)+”://cdn.embedly.com/widgets/platform.js”;var e=document.getElementsByTagName(c)[0];e.parentNode.insertBefore(d,e)}}(document);

 
Don’t dubstep and fall.
!function(a){var b=”embedly-platform”,c=”script”;if(!a.getElementById(b)){var d=a.createElement(c);d.id=b,d.src=(“https:”===document.location.protocol?”https”:”http”)+”://cdn.embedly.com/widgets/platform.js”;var e=document.getElementsByTagName(c)[0];e.parentNode.insertBefore(d,e)}}(document);

 
Go on…
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Le photographe Oleg Oprisco basé en Ukraine, fait de très belles photos surréalistes de femmes féériques et rêveuses. La singularité de ce photographe réside dans le fait qu’il utilise de vieilles pellicules et vieux modèles d’appareils photo tels que des Kiev 6C et 88. Une série de photographies à découvrir dans la suite.

Nike running: So easy, a caveman can do it?

Wieden + Kennedy made quite the discovery earlier this month. The agency says it's "pretty damn pumped" to have finally found the first ads it ever made—which happen to be the first national broadcast ads Nike ever aired. The three spots ran during the New York City Marathon in October 1982. Two of the three had been lost for decades.

The agency writes on its blog:

For all you ad geeks out there, we're pretty damn pumped to share something very special with you. We've uncovered the first-ever ads made by Messrs. Wieden and Kennedy, Nike's first-ever nationally broadcast work. Until today, two of these were considered lost and never vaulted. Our digital librarian Phoebe Owens has spent the entire time she's been with W+K searching for them, alongside Nike historian Scott Reames, with the help of David Kennedy. Today, some old, poorly-labeled tapes proved to have what we've been searching for.

These aired during the NYC marathon. They were shot and cut within a couple of weeks, with a skeleton crew. They were a tiny team and they made it happen, and the rest is history.

See the ads below.

We often wonder: Who do the kids in our favorite ads become when they grow up? Well, Lori Day, founder of the Brave Girls Alliance, snagged an interview with the girl from the famous 1981 Lego ad (above left) that recently recaptured the zeitgeist—and your Facebook feed—as a protest against the Lego Friends line and the world of pink princesses in general.

Her name is Rachel Giordano. She's 37 now, and a doctor. In the 1981 ad, which we've written about before, she proudly shows off her own creative Lego creation next to the headline, "What it is is beautiful." The copy makes no mention of gender, and the toy is described as a "universal building set." The new Lego Friends line, on the other hand, comes with narratives intended to appeal to girls, like the Heartlake News Van you see Giordano holding in the other photo above, taken recently.

The product summary for the Heartlake News Van on the Lego site says girls can "get Emma ready at the makeup table so she looks her best for the camera." The toy comes with a news desk, but the van itself is mostly a makeup trailer with a huge vanity.

To those who wonder what the big deal is, and what's wrong with the recent developments in gendered toys, Giordano says: "I know that how I played as a girl shaped who I am today. It contributed to me becoming a physician and inspired me to want to help others achieve health and wellness. I co-own two medical centers in Seattle. Doctor kits used to be for all children, but now they are on the boys' aisle. I simply believe that they should be marketed to all children again, and the same with Legos and other toys."

I agree, but let's be frank. We still need the princess toys. My son would be heartbroken without his Tinker Bell.

If Instagram had been invented in the 1980s, your digital photos would have already been pixelated messes stored on cassettes or floppy disks.

To see them, you would have had to snail-mail your camera roll to Instagram, so it could send the files back to you with awful filters applied. You could have taken pictures of your salad, your cat and your thigh gap. In other words, it'd be just like Instagram now. Except your pictures would have been called "pitchers," because apparently people in the 1980s didn't know how to pronounce "pictures."

At least, so says this mock infomercial, which earns the honor of capturing the 1980s even better than Delta's super 1980s flight-safety video. The reimagined Instagram logo might be the best part, except for maybe the fact that the whole video proves real Instagram isn't so bad after all.

Via HyperVocal.

Focus sur ce projet Gramovox : une superbe idée mêlant technologie et vintage, proposant un dock avec Bluetooth permettant de diffuser du son avec un design s’inspirant des vieux gramophones. Une idée proposée sur Kickstarter à découvrir en images et en détails dans la suite de l’article.