Nov 07

VCCP, Airbnb Animated by Cold War Memories

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In case you haven’t heard, advertising for “startups” in the “sharing economy” is all the rage. Uber, Lay’s and BBDO Energy recently joined forces to help us plan a picnic, and subletting service provider Airbnb signed TBWA as its creative AOR after launching its first-ever ad via Pereira & O’Dell back in May.

Today brings a very different sort of spot, created by VCCP Berlin and based on an Airbnb customer’s family connections to the Cold War.

Protagonist, antagonist, revelations facilitated by the product being advertised…this must be the thing they call “storytelling.”

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New Career Opportunities Daily: The best jobs in media.

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Jan 08

JWT, MassMarket Make Using Tissues Seem Fashionable

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MassMarket and JWT New York have partnered up with noted fashion designer Isaac Mizrahi to make blowing mucus into a tissue fashionable for Kleenex in the new spot “Do My Thing.”

The 30-second spot, directed by Grady Hall, highlights different women (there are only women in this ad, because men don’t use tissues — they just blow snot rockets) expressing their personal style with their Kleenex selection. The new designs follow the ladies, enveloping their surroundings in their patterns and colors. To achieve the effect, MassMarket “brought together an interesting mix of artists and techniques to smoothly unite the multiple shots for this project,” explains VFX supervisor Diego Vazquez. This included implementing “traditional 2D, stylistic motion graphics and dynamic 3D.” The team’s distinctive visual design really shines in the spot, succeeding at making Kleenex’s new styles seem appealing and inviting. Credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

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