Nov
07
VCCP, Airbnb Animated by Cold War Memories
Posted in: UncategorizedIn case you haven’t heard, advertising for “startups” in the “sharing economy” is all the rage. Uber, Lay’s and BBDO Energy recently joined forces to help us plan a picnic, and subletting service provider Airbnb signed TBWA as its creative AOR after launching its first-ever ad via Pereira & O’Dell back in May.
Today brings a very different sort of spot, created by VCCP Berlin and based on an Airbnb customer’s family connections to the Cold War.
Protagonist, antagonist, revelations facilitated by the product being advertised…this must be the thing they call “storytelling.”
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