Back in March of this year, Captains of Industry Creative Director told the industry in a video he’d cook and eat his shorts if his agency didn’t win a solar energy account by the end 2009.
Entry materials for the 2010 Effie Awards are now available on www.effie.org. The On-Time Effie entry deadline is October 14, with the last chance to enter set for November 4.
I have a good friend who's an actor and comedian in Los Angeles. Let's call him Mike Friedman (shameless plug!). Mike has been out there for close to 15 years and is one of the hardest working guys I know. Mike most recently has a newer fascination, and this should be a wake-up call for every mad man and mad woman, small and large, out there: advertising.
LONDON – Peugeot has rolled out a direct mail campaign which which plays upon cosmetic surgery, to promote the new look 207 model.
NEW YORK (AdAge.com) — NBC's new and much-scrutinized "Jay Leno Show" turned in a better-than-expected performance on its first night, nabbing something close to 18 million viewers, according to preliminary estimates. Now the question is whether the new 10 p.m. talk show has legs.
Why should your feet be left out of the fun?
La marque Peugeot vient de lancer son nouveau concept-car 100% électrique. Un design futuriste, mi-scooter et mi-voiture, qui s’inscrit dans la lignée des véhicules à usage urbain. Il accueille quatre personnes et le moteur est propulsé par des moteurs-roues à l’arrière.
LONDON – Korean car manufacturer Kia is to launch a new sub-brand to help consumers identify its most fuel efficient vehicles.
As an advertising lawyer, I know that times are tight and marketing budgets have been slashed. So in the hopes of single-handedly lifting our nation out of this recession, I am providing my own mini stimulus package: a list of the seven biggest risks to your company when using social media.
As part of a national campaign promoting McDonald’s restaurants, a downtown Vancouver lamppost became part of an out-of-home (OOH) optical illusion, appearing to pour coffee into a giant cup on the sidewalk.
At the time, McDonald’s was giving away free small cups of its brew for a two-week period, in an effort to attract new breakfast customers. Ad firm Cossette’s Vancouver office developed the concept for a lamppost near 6th Avenue and Cambie Street. The post was wrapped in brown vinyl to resemble poured coffee, while an oversized carafe was attached to the end.
Elsewhere in the city, a transit shelter was turned into an ‘hourglass,’ with an ever-diminishing number of coffee beans reminding customers of the promotion’s short-term nature.
Advertising Agency: Cossette Atlantic, USA
Creative Director: Bruce Whelan
Art Directors: Trina Tucker, Jessica Tipping
Copywriter: Alayna Miller
We have absolutely no idea what this commercial is for but…oh wait…it’s for medical company Draeger AG but still
LONDON – Retailer Habitat has made a return to Twitter almost three months after it was accused of trying to hijack topical issues including the Iranian elections for promotional purposes.
LONDON – Shopping habits continue to shows signs of returning to pre-recession behaviour, according to the latest TNS Worldpanel data.
LONDON – Guinness is trialling a mid-strength variant for the first time in the UK as part of its responsible drinking drive.
We’ve all had that experience while at the pool, at the beach or at some random event when a stunning looking woman appears and enraptures everyone with her voluptuous pulchritude.
LONDON – LBi has scooped the digital business for the Conservative Party as it builds it advertising strategy in the run up to the General Election.
“Bring Your Peugeot Back With Service 5+.”
Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors: Rasmus Petersen, Lasse Hinke
Copywriter: Kristian Eilertsen
Photographer: Thomas Juul
Other Additional Credits: Post: Eli Leibo
Published: August 2009
LONDON – If you’ve ever dreamt of a walking, talking Barbie doll coming to life and becoming your friend that dream just took a step closer to reality with the launch of a new internet-based platform that could reinvent the toy industry.
How do you get people to take surveys and aid in marketing research? The CMO Council is introducing Pause to Support a Cause, a new campaign that will donate to causes for people who participate in research programs, says the council's Edward G. Martin of Hershey Co.
Se você é um beatlemaníaco com dinheiro sobrando, talvez se interesse pelo leilão que a Microsoft e a Hamonix estão fazendo no eBay. Uma edição especial e limitada do Xbox 360, customizada com a arte do “The Beatles: Rock Band”, começou a ser leiloada por US$ 780. Nada muito absurdo, certo? Apesar de um Xbox padrão custar na faixa de US$ 199 a US$ 249.
Acontece que menos de dois dias depois de iniciados os lances, o console especial já está valendo US$ 17.100. Serão apenas 50 unidades disponíveis, numeradas, e essa do eBay é a número 1. O leilão termina na próxima quinta-feira, dia 17.
A ação, criada em busca de mais mídia espontânea para o lançamento do game “The Beatles: Rock Band”, também tem tom beneficente. A renda será revertida para a ONG Médicos Sem Fronteiras.
Conversando com o Zannin aqui na Brain#9 Corp., beatlemaníaco fanático (redundância, eu sei), ele disse que por 17 mil dólares só se fosse pra jogar videogame junto com o Paul McCartney, e ainda ganhar dele.
Post originalmente publicado no Brainstorm #9
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