(TrendHunter.com) Marchesa and Christian Louboutin teamed up to present a glorious collection of see-through stilettos and peep-toe platform pumps for Spring 2010. A stunning stiletto is the perfect compliment to any outfit,…
WPP’s MediaCom emerged victorious at the Radio Advertising Awards last night, taking home the gongs for best use of radio to drive response, best use of radio to drive consideration and the prize for media agency of the year.
LONDON – WPP’s MediaCom emerged victorious at the Radio Advertising Awards last night, taking home the gongs for best use of radio to drive response, best use of radio to drive consideration and the prize for media agency of the year.
Excellent work from Stark Communications, Bangalore
Advertising Agency: Stark Communications, Bangalore, India
Art director: Santhosh K.
Copywriter: Vinu V. Krishna
NEW YORK (AdAge.com) — Google is opening its own display-ad exchange today in a bid to bring the technological approach derived from its search-advertising success to the display ad market. The DoubleClick AdExchange is a rebuild of DoubleClick's old exchange using Google's technology and the first big product launch out of Google's $3.1 billion acquisition of the company, completed in 2008.
(TrendHunter.com) Bike couriers are the least glamorous and often hardest working people around. Photographer Ruud Baan and Holland’s JFK Magazine have teamed together for a ‘Bike Courier’ editorial that is turning that…
BATAVIA, Ohio (AdAge.com) — Procter & Gamble Co. has handed the global digital account for Pampers, its biggest brand, to surprise candidate Strawberry Frog, which has little track record with P&G but edged out North American incumbent Critical Mass and at least two others on the package-goods giant's digital roster.
A brasileiríssima Petrobras acabou de lançar o hotsite ‘Bandeira Viva‘ com o objetivo de ouvir a opinião dos brasileiros em relação ao futuro. Uma vez que a Petrobras democratiza um espaço próprio, dando voz ativa ao público que já está habituado a compartilhar suas opiniões, ela se aproxima das pessoas e evoca a curiosidade delas em saber dos planos e perspectivas da companhia mais nacionalista do Brasil.
No site criado pela agência W3haus, os internautas podem contar seus planos e deixar sua foto registrada num mosaico de imagens que formam a bandeira brasileira. Até terminar de escrever este post, eram 4762 pessoas cadastradas no projeto.
A ação faz parte do conceito: “A Petrobras fez história. E está fazendo o futuro“.
Last night's ratings race was won by shows in which the stars are literal or figurative amateurs, like NBC's "America's Got Talent" and Fox's "Glee," as well as one in which the big star really comes across as a guy who could pass as a shade tree mechanic, the sunny Jay Leno.
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Advertising Agency: JWT, Cairo
Executive Creative Director: Lars Busekist
Creative Director: Rania Makarem
Art Director: Ramy Saka
Via [DubaiLynx]
NEW YORK (AdAge.com) — Can Stephen Colbert and Coke oust "Mad Men" and Eight O'Clock Coffee as the sponsored cable-TV avatar app of the year? Comedy Central aims to do just that with a new social-media application launching today at ColbertNation.com.
LONDON – The Financial Times is launching a global integrated campaign including email, posters, online ads and direct mail, to promote its Future of Investing series of ‘post-credit crunch’ journalism.
Une superbe exécution et idée, sur cette opération d’ambient-marketing pour la marque McDonald’s. Une illusion d’optique, sur les lampes de Vancouver afin de promouvoir le café gratuit dans toute la ville. Par l’agence Cossette Atlantic au Canada. Plus d’images dans la suite.
Ainsi qu’une mise en place d’arrêts de bus évoluant au fur et à mesure des jours.
Muito se discute sobre o “campo de distorção da realidade” criado por Steve Jobs. O termo, cunhado por Bud Tribble em 1981, um dos VPs figurões da Apple, descreve a habilidade de Jobs de conseguir convencer as pessoas a acreditarem em qualquer coisa com uma mistura de charme, carisma, performance, exagero e marketing.
Tem gente que leva isso bem a sério, já outros (principalmente os fãs da marca) juram que nada seria possível se os produtos da Apple não fossem realmente “incredible, amazing, awesome, easy, incredible, awesome, easy, amazing, incredible, easy, awesome, ease, incredible”.
O vídeo abaixo é do mais recente evento da Apple, o “It’s Only Rock and Roll”, que aconteceu no dia 9 de setembro. Esses cortes das apresentações de Jobs, e de outros capitães da maçã de Cupertino, já foram feitos várias vezes antes, e mostram como a repetição de adjetivos e exagero deixam praticamente qualquer platéia hipnotizada.
Teoria da conspiração, eu sei, mas fique com a pergunta: Será que se você começar a fazer isso nas apresentações de campanha para os seus clientes vai conseguir aprovar mais?
Post originalmente publicado no Brainstorm #9
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Tim Sanders, author of the book "Saving the World at Work," argues that social responsibility should realistically be viewed as a corporate opportunity.
LONDON – Simon Waterfall, founder of Poke and one of the UK’s first digital creative directors, is leaving the agency.
LONDON – Guardian Media Group has confirmed it will further integrate the weekend operation of Guardian News 8 Media, publisher of The Guardian and The Observer, as it continues to review its entire operation, with job losses expected.
LONDON – Simon Waterfall, the founder and creative director of digital agency Poke, is leaving the company.
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