Hasta La Creative!

You know those ratings that precede every movie you see in the theater? Well, the Vancouver International Film Festival has a new one.

Nouvelle sélection musicale, cette fois-ci du groupe Donovan à l’occasion de leur maxi Chord prévu pour le 12 octobre. Actuellement en première partie de la tournée de Vitalic, voici le 49ème numéro du Fubiz Broadcast toujours disponible en streaming et téléchargement dans la suite.

Playlist FB49 – A emporter ici

• Siriusmo – Let me in
• Fake Blood – Fix your accent
• Wolfgang Gartner – Fire power
• Calvin Harris – The rain
• Simian Mobile Disco – Synthesise
• Zombie Nation – Mystery meat affair (Shadow dancer remix)
• Donovan – Yo !
• The Rapture – People don’t dance no more (Simian mobile disco remix)
• Maluca – El tigeraso
• Soulwax – Krack (Donovan -kicky- edit)
• Donovan – Bang

Sélectionné par Donovan. Durée Totale : 33:20
Abonnez-vous au podcast avec le flux rss Fubiz Broadcast.

Previously on Fubiz

• Blackhole
• Reading Tray
• The Ebb Collection

Our industry is one of the most self-congratulatory industries short of Hollywood. There are award shows for every success in our industry, every market, every town, for every pixel that was ever touched by a creative person. There are top 10 lists, charts and metrics galore that illustrate just what a big deal our agency's creations are. Yet maybe we should be celebrating failures instead.

“Paranormal Activity” está sendo vendido como “o filme mais assustador de todos os tempos”. Sim, você já ouviu essa história antes com “A Bruxa de Blair”, mas parece que dessa vez os críticos e quem assistiu realmente confirmam a frase marketeira.

Filmes assustadores também estão sendo bem combinados com baixo orçamento, e “Paranormal Activity” custou ridículos 11 mil dólares. Filmado em 2007 com estética de documentário, não tem um único segundo com efeitos digitais, e com a boca a boca acabou chamando atenção da Paramount Pictures.

Ainda que com o grande hype em torno do filme, a distribuidora está escolhendo a dedo as cidades em que o filme está estreando. No próximo fim de semana, mais cidades nos Estados Unidos receberão o filme. Porém, a Paramount promete que se 1 milhão de pessoas demonstrarem interesse em assistir, “Paranormal Activity” vai estrear no país (EUA) todo.

A ferramenta utilizada é o Eventful, em que você pode demandar o show de uma banda ou artista na sua cidade. Eu já tinha comentado sobre o site aqui, já que o KISS o utilizou para definir os locais de sua próxima turnê.

Para a Paramount é uma forma de fazer ainda mais barulho em torno do filme, já que é óbvio que tudo deve estar planejado para uma estreia em larga escala.

Abiaxo você pode assistir o trailer, também hypado, que mostra até a reação das pessoas na sala de cinema durante a exibição do filme:

Many of you may have read Jack Trout’s book, Differentiate or Die, published in 2000, which is based on the premise that survival, from a business perspective, is ensuring you are distinguished from your competitors. As the book’s title suggests, it’s either that or face eventual death. When competition is heavy and there are numerous, indistinguishable products, one must separate from similar competitors. It’s vital.

One of the best methods to become number one is to establish your own category, a category in which you are the sole occupant, making you first by default.

Creating your own category requires innovation, so in order to differentiate, one must originate.

Origination seems to be the strategy behind color-shifting paint, developed by JDSU and announced publicly yesterday. JDSU (NASDAQ: JDSU) is a technical company immersed in a lot of technical stuff, ranging from commercial lasers to optical testing and measurement equipment. For our purposes, they also make “decorative applications” or really cool paint.

The titanium-based paint, or ChromaFlair® Titanium Series, uses “unique, multi-layer flakes” that change color when viewed from various angles. Inspired by a gem’s ability to shift and shimmer, the two pigments currently available are based on “blue.”

“JDSU created Emerald and Aquamarine pigments specifically because shades of blue continue to be an extremely popular color choice for enhancing products across a variety of markets worldwide.”

The paint offers otherwise boring products the opportunity to break free from hum-drum competitors or the ability to stand out in a field of me-too products.

Coincidentally, this is exactly what I need to for my job search.

Jeff Louis has over ten years of brand-building, media strategy, and new business experience. His passion is writing and his strong suit is sarcasm.  You can follow Jeff on Twitter or become a fan on Examiner.com.

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