Why Cinema Ad Council Doesn’t Fear Digital Downloads

NEW YORK (AdAge.com) — The bevy of new digital ways to deliver Hollywood movies directly to the home is not really a threat to the movie theater business. So says Cinema Advertising Council Executive Director Dave Kupiec. Pointing to the fact that ticket sales have risen nearly 8.5% during the recession, he says the unique experience of theater-going itself has a strong hold on American consumers — and that they are not likely to abandon it for digital convenience.

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