LONDON – The Department of Health is to cut its communications budget by almost £50 million in a root-and-branch review that could put some of its advertising campaigns at risk.
LONDON – TBWA\London’s Müller business has been put up for pitch just days after the agency was fired by Skype.
LONDON – Mother has landed a global advertising brief to promote Coca-Cola’s sponsorship of the London 2012 Olympics.
LONDON – Google has appointed glue London and BBH Labs to handle global communications strategy and advertising for its Chrome browser.
(TrendHunter.com) It should come as no surprise that people like looking at the latest underwear, lingerie and swimwear trends… With that in mind, I’ve put together this daring little countdown of the hottest 100 underwear,…
(TrendHunter.com) If you know me well, or you read my book, it will become clear that I have a penchant for hip hotels. Accordingly, it is with great excitement that I reveal this year’s countdown of the top 50 hip hotels.…
This post is about a Chilean Design Students oriented website I’m working on, so its content is rather irrelevant in english. If you’d like to view it in spanish, just click on the flag to your right.
Thanks!
Earlier this week my colleague Sam Granleese posted an entry on this blog debating the notion of user pay content? I thought therefore it might be a nice follow up to have a little look at another emerging market; that of Virtual goods.
Now, virtual goods are certainly not a new idea. We […]
LONDON – BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing can exclusively reveal.
LONDON – MySpace has announced the UK launch of MySpace Music a new platform offering its members free access to music tracks and videos from leading artists.
LONDON – Campaign presents the best of Mother London’s work from the past decade on this reel.
LONDON – Campaign presents a reel showcasing the best of Fallon throughout the noughties.
MINNEAPOLIS (AdAge.com) — President Obama's troop surge announcement was met with a commensurate viewing surge, as 40.8 million Americans watched the president present his revised Afghan war strategy. Carried live on 10 networks, the speech reached 27% more people than his last prime-time appearance, when he addressed a joint session of Congress on Sept. 9.
Art Home is an art installation, dramatically sited atop the Palais de Tokyo in Paris. It's a place where food meets architecture meets design meets brand — and all of it extends via social media afterward.
(TrendHunter.com) The much anticipated 2009 Victoria’s Secret Fashion Show finally aired, but it wasn’t all angel wings and g-strings. This year the show included some peculiar additions — including what looked like asymmetrical…
Me diverti com o filme novo da embalagem de 1 litro para Skol.
Publicidade ‘tradiça’ das boas.
De acordo com o post da Lalai, o filme estréia hoje no intervalo do Jô, mas já está disponível no YouTube desde cedo.
Criação da F/Nazca.
Post originalmente publicado no Brainstorm #9
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About a year ago, the economic maelstrom hit the Boston advertising community, and hundreds of people got laid off from the big shops. You could feel the crisis in the air. Amidst all this chaos, we met a talented copywriter named Erik Proulx, who joined PJA as a freelancer.
Um formato de mídia novo na web, que não enche o saco e é divertido, acabou de ir ao ar pelas mãos da Almap BBDO.
O VH1 Players, criado para o canal VH1 – da MTV Networks, são skins que o usuário usa para cobrir o modelo básico de player do Youtube e de outros portais.
Você pode escolher um dos players no site da VH1, copiar e colar ali mesmo a url de um vídeo que gosta do Youtube e depois aplicar no seu blog ou página pessoal.
O usuário ganha um Michael Jackson dançando guitarra, ou um Angus Young tocando guitarra, ou uma língua do Gene Simons esticando a língua até o vídeo acabar.
O VH1 ganha uma imagem descolada e mídia de graça, muito cool, mensurável e nada intrusiva. Sem contar que os caras acabaram criando um formato comercial novo para a MTV. Tá bom ou quer mais?
NEW YORK (AdAge.com) — How do you improve on a successful and widely downloaded mobile app that users are willing to shell out a buck for? If you're Kraft Foods, you release a new version containing enhancements suggested by your users and take the long-view of applications as a customer-engagement tool.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
