MINNEAPOLIS (AdAge.com) — With Fox's and NBC's most popular programs — "American Idol" and "The Biggest Loser" — running at the same time, Tuesday night is usually one that evokes the phrase reality bites. But CBS's strategic scheduling of "NCIS," "NCIS: Los Angeles" and "The Good Wife" means that, at least to a certain degree, drama can bite back.
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Advertising Agency: Concept, Oman
Via [ mediaME ]
We've known for quite some time about the iPhone's inability to render Flash content within the mobile Safari browser, and based upon Apple's announcement of the iPad today, it looks like that device isn't going to do it either.
NEW YORK (AdAge.com) — Pepsi is putting its Super Bowl ad dollars to work by helping communities and bypassing TV spots in the game. Coca-Cola is doing the same — but using its Super Bowl advertising as a hook.
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Can you say objectification? No, neither can we.
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NEW YORK (AdAge.com) — Apple CEO Steve Jobs finally introduced the company's long-awaited iPad tablet computer on Wednesday, giving it an unexpected price — $499 for the entry-level version — which will allow it to tear head-long into the market for e-readers and netbooks.
Après la présentation du mockup il y a plusieurs semaines, voici le lancement officiel de la tablette Apple intitulé iPad. Un design 4/3 très fin, et niveau caractéristiques l’objet dispose du WiFi/3G, de l’accéléromètre, et des applications tels que Safari, iCal, Maps, YouTube ou iBooks.
Les détails à 20h : processeur Apple A4 1GHz, 10h de batterie, boussole, haut-parleur, microphone. Toutes les applications iPhones fonctionneront sur la tablette iPad.
Un prix de vente à partir de 499$.
Em uma jogada mais do que esperta, em meio a luta dos jornais pela sobrevivência, o New York Times já estreia a recém-anunciada iPad da Apple com um aplicativo especialmente criado para o gadget. Aliás, é praticamente um reader nativo do NYTimes, mas produzido pela Apple.
O aplicativo simula um formato bem parecido com o jornal de papel, com as funcionalidades presentes até então no iPhone, como marcar artigos para ler depois, etc. Na iPad, é possível escolher a quantidade de colunas, tamanho do texto e navegar como se estivesse virando páginas.
A parceria com foi apresentada durante o evento da Apple pela própria equipe no New York Times. E nesse momento, Steve Jobs continua demonstrando seu novo brinquedo. A iPad começa custando US$ 499.
[update] A apresentação já acabou, e página oficial está no ar: apple.com/ipad. [/update]
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Post originalmente publicado no Brainstorm #9
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According to an explosion of tweets following Steve Jobs’ announcement of the iPad, the device’s new name isn’t going over so well
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SHANGHAI (AdAgeChina.com) — Largely unknown to Chinese advertisers two years ago, Carat is now one of the industry's biggest success stories. The Aegis agency, Ad Age China's 2009 Media Agency of the Year, has cemented its reputation with advertisers in China through stunning success at winning new business, savvy use of both traditional and new media, and strong research skills.
“Eliminates all kind of Parasites.”
Advertising Agency: BBDO, Quito-Guayaquil, Ecuador
Creative Directors: Guillermo Valverde, Andrés Redován
Art Directors: Jonny Mora, Guillermo Valverde
Copywriters: Miguel Jaramillo, Andrés Rodriguez
Photographer: Studio Cuesta
Additional credits: Pulpo Producciones
Published: January 2010
Ezra Kucharz has been named president-local digital media at CBS. Mr. Kucharz comes to CBS from FiLife.com.
The iPad is like a huge iPhone! Check this picture and video: Advertiser: Ipad Apple
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On Sunday February 7th, Bridgestone will air two new commercials during Super Bowl XLIV.
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Apparently the president of the United States is giving some sort of speech later. But that hasn't stopped Steve Jobs from briefly overtaking him once already today as a Twitter trending topic.
Produzido na Armênia, Ararat é uma marca de conhaques conhecida em boa parte da Europa Oriental. Mais recentemente, ela foi comprada pela gigante Pernod-Ricard, um grupo internacional sempre alerta com as novas formas de comunicação.
Tão alerta que, ao invés de investir em uma publicidade tradicional para celebrar a tradição da Ararat, encomendou um curta-metragem de 20 minutos, produzido pelos premiados irmãos Shammasian.
O filme “Legends of Akhtamar” – inspirado em um antigo conto armênio – foi exibido inicialmente em uma turnê por cinemas da Europa Oriental, exclusivo para um público seleto de celebridades influentes, jornalistas, formadores de opinião e blogueiros. Após o sucesso nas telonas, o curta-metragem chegou a internet. Está disponível em um site criado especialmente para abrigar a produção.
Nos primeiros 14 dias, o vídeo chegou a ter cerca de 150 mil visualizações no site. Assista o trailer:
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When concept fouls strategy.
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