Un très bon enchaînement des projets récents sur le nouveau showreel 2010 du motion-designer Markus Lundqvist. Un sound-design réalisé par Hecq (Ben Lukas Boysen) et un montage des séquences par Gregers Dohn. A découvrir en vidéo dans la suite.
Instalação do artista plástico Gebhard Sengmüller é para total deleite dos tecnófilos e amantes de plástico-bolha: a transmissão de TV na “incrível” velocidade de um frame por dia, impresso em enorme plástico-bolha em 3 cores. #euquero (via @zeneddine)
Post originalmente publicado no Brainstorm #9
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O jogo dos 7 erros da Wonderbra é como qualquer outro jogo do gênero. A diferença é conseguir se concentrar com imagens que poderão lhe distrair, se você for um homem em um site de lingerie, é claro.
Trata-se de um concurso criado pela marca, que irá premiar aqueles que conseguirem encontrar os 7 erros em várias imagens em menos tempo. É simples e divertido, mas o grande destaque dessa ação de Wonderbra pouco interessa para as suas consumidoras (ou consumidores): a produção.
Ao invés de usar Flash e obrigar os usuários a qualquer tipo de carregamento, o jogo dos 7 erros faz um genial uso da API do Google Maps. Você navega, dá zoom e marca como se estivesse em um mapa do serviço do Google.
A criação é da agência belga Bureau347.
Post originalmente publicado no Brainstorm #9
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Ontem o Google anunciou o Buzz, integrado ao Gmail. Seria uma ameaça ao Twitter, Facebook e afins? Conheça no vídeo de apresentação.
Post originalmente publicado no Brainstorm #9
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“Repairs hands that work for a living. On The Job.”
Advertising Agency: Dentsu, New York, USA
Creative Directors: Paul Laffy, Bruno Corbo, Aaron Frisch, Arun Nemali
Art Director: Aaron Frisch
Copywriter: Arun Nemali
Illustrator: Kilato
Photographer: Vincent Dixon
Published: January 2009
Advertising Agency: Ogilvy, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Guy Sinclair, Ramzi Moutran
Art Director: Leo Rosa Borges
Copywriter: Amina Abdel-Halim
Designer: Lina Al Amoudi
Google is launching Google Buzz and it seems they are trying to converge all the social media services in one place.
This Google Buzz is a mix with friendfeed, twitter, gmail, flickr, google chat…
Google Buzz is the new Facebook! At the same time Facebook is releasing its new layout.
[…]
While Google is launching its Google Buzz, Facebook has just released a new layout for what I call the facebook browser…
As you can notice the sidebar is getting wider and wider. I guess they are creating room to host larger ad spaces.
It seems the time for monetization is coming for[…]
Amazing video with the basketball starsJames LeBron and Howard Dwight broadcasted before the kickoff of Super Bowl XLIV.
This video features the NBA starsJames LeBron and Howard Dwight in a remake of iconic 1993 Super Bowl commercial The Showdown, (Michael Jordan and Larry Bird) in trick-shot[…]
New video campaign for Old Spice body wash that promises you can be a millionaire!
Advertiser: Old Spice
Advertising Agency: Publicis Impetu, Montevideo, Uruguay
Creative Directors: Mario Taglioretti, Esteban Barreiro
Art Directors: Joaquín Rodríguez Frau, Carolina Fagget, Diego Bensenzoni
Copywriters: Germán Lagamma, Roberto Genta.
Illustrator: Ricardo Salamanca
Published: November 2009
Advertising Agency: Tita, Milan, Italy
Executive Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Davide Valenti
Photographer: Enzo Monzino
Published: October 2009
Ad for a book written by Daniele Luttazzi, one of the most “antiberlusconian” and controversial comedian in Italy.
Advertising Agency: Tita, Milan, Italy
Executive Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Davide Valenti
Photographer: Enzo Monzino
Published: December 2009
Lying in the sun around the middle of the day is dangerous. Most people are aware of the fact but still underestimate the risk. In order to make people aware of the dangers of skin cancer, they carried out an unusual operation. On the hottest day in July, they went into Zurich’s biggest park and hung tags with the words “Sun kills” around the toes of anyone they found sleeping in the sun, turning the place into the world’s largest morgue. The campaign generated a lot of feedback and several newspapers ran stories about it.
Advertising Agency: Wirz/BBDO, Zurich, Switzerland
Creative Director: Matthias Freuler
Art Director: Kim Sokola
Copywriter: Tom Zürcher
Advertising Agency: Tonic Communications, Dubai
Creative Directors: Vincent Raffray, Khaled Gadallah
Post: Chimney Pot, Dubai
Art Director: Peter Walker
Copywriter: Vincent Raffray
Production House: Zoe, Beruit
Director: Chadi Younes
Via [AdsOfTheWorld]
Working with First Lady Michelle Obama's Let's Move! effort launched today, the Ad Council and the U.S. Department of Health and Human Services unveiled new public service ads urging children to get moving.
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| THE ORIGINAL? Old Lady’s London Dry Gin – 1988 “A true original, born in Great-Britain” Source : Luerzer’s Archive, French AD Annual Agency : Callegari Berville, Paris (France) |
LESS ORIGINAL : Dean’s Finest Old Scotch Whisky – 2010 “Surprisingly mild” Source : Adsoftheworld Agency : Scholz and Friends Dusseldorf (Germany) |
| The finest Scotch Whisky with the finest old idea… |
Em um mundo com mais de 140 mil aplicativos só para iPhone, encontrar um bom desenvolvedor para a sua ideia mobile pode ser um pouco complicada. A interessante proposta do TheyMakeApps.com é justamente facilitar essa escolha.
Funciona como um classificados de empresas e profissionais especializados em aplicativos mobile, e que são selecionados criteriosamente através de seus trabalhos anteriores.
No site você pode navegar pelos programas já criados, ver o perfil da empresa, o país de origem e qual a faixa de preço cobrada. Qualquer desenvolvedor pode fazer parte da lista gratuitamente, ou entrar para o clube sponsor (com mais destaque) pagando uma mensalidade.
Post originalmente publicado no Brainstorm #9
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An informal review of sentiment — conducted by checking the 50 most recent tweets that name-checked both a given brand and its associated celebrity (e.g., Megan Fox and Motorola) — suggests that, at least with this subset of Super Bowl spots, consumers were mostly very happy with the match-ups.
Even though RFPs precede an actual business relationship, they contain an implied transaction: We'll invest heavily in time, brainpower and, yes, emotion to demonstrate how we can move your business forward. Your end of the bargain is to acknowledge that contribution at each step of the process.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
