(TrendHunter.com) What better way to showcase a new collection than enlisting ultra-sexy models, a super talented photographer and picking a gorgeous setting as the backdrop? Friend of Mine knows what’s good.
Shot by Akila…
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With It’s My Time, Bennetton has launched a global search for the next face of its brand.
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| THE ORIGINAL? Alberta Tourism Board Ambient – 2007 Source : Cannes SHORTLIST Agency : Venture Communications Toronto (Canada) |
LESS ORIGINAL : Vitamin Water Ambient (Vancouver Olympic Games) – 2010 Source : LePubligeekaire Agency : Brokaw (Canada) |
| Ça jette un froid non? (Sinon, j’avoue j’ai “pompé” mon jeu de mots du titre aux fameuses paroles d’un groupe de rock. J’offre des stickers au 1er qui me dira lequel!) |
Em sua nova edição, a Fast Company traz a tradicional lista anual das empresas mais inovadoras da atualidade. São várias categorias, passando por política, tecnologia, games, energia, televisão, publicidade, design, etc.
No ranking geral, o Facebook, que no ano passado foi o 15º colocado, ficou em primeiro lugar, seguido por Amazon, Apple e Google. o Twitter também aparece no ranking, pela primeira vez, na 50º posição. Uma das maiores ascensões foi do Wal-Mart, que pulou do 33º para o 9º lugar.
A única agência de publicidade no ranking geral é a Grey New York, que ficou na 24º posição. E a produtora Firstborn em 33º lugar. Essas escolhas dedicadas a empresas de propaganda e marketing me parece especialmente conturbada.
A Grey New York ficou surpreendentemente a frente de Crispin Porter + Bogusky, R/GA e Goodby, Silverstein & Partners. É óbvio que os critérios utilizados são os dos editores da revista, mas acompanhando o trabalho das quatro agências no último ano, acredito que o ranking seria mais apurado com uma inversão de posições.
Ainda na categoria de propaganda e marketing, aparecem a Unilever e a recém-inaugurada Katalyst, agência focada em mídias sociais do ator-modelo-scripteiro Ashton Kutcher.
Confira a lista completa no site da Fast Company.
Post originalmente publicado no Brainstorm #9
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Você já se imaginou interagindo com uma interface sem precisar tocar em nada, teclado, mouse e tela, ou isso ainda é muito “Minority Report” para você?
Depois da Universidade de Tóquio surpreender com uma tecnologia ‘touchless’, sem toque, desenvolvida para mobile devices, na qual eu contei aqui, a Nikon resolveu democratizar uma experiência similar.
Para apresentar a nova câmera da marca, CoolPix S70, a agência MRM Worldwide criou um hotsite inovador onde é possível qualquer pessoa testar este tipo de interação, necessitando apenas de um computador e uma webcam para reconhecer os movimentos do usuário, que também pode migrar o mesmo formato de interação para outros sites de compartilhamento de fotos e conteúdos pessoais, como Flickr e Picasa.
Fiz o teste acessando pelo meu Macbook, e não constatei nenhuma falha. Então posso garantir que você também vai curtir. Acesse o hotsite, assista a introdução do “Virtual Touch Experience” e experimente 
LONDON – The chief operating officer of LG Electronics UK, Ward Crawford, has resigned after only eight months in the job “to pursue personal interests”, becoming the latest senior figure to leave the company.
LONDON – TalkSPORT, the UK commercial radio station, has bagged two of the seven live and exclusive commentary packages for the English Premier League.
div class=”imageleft”a href=”http://www.adrants.com/images/vitaminwater_brokaw.jpg”img alt=”vitaminwater_brokaw.jpg” src=”http://www.adrants.com/images/vitaminwater_brokaw-thumb.jpg” width=”150″ height=”79″ //a/div
Now here’s the oldest tactic in the book
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a href=”http://feedads.g.doubleclick.net/~a/BhW4bUAbzRchcn03D2tJeWUuXRA/1/da”img src=”http://feedads.g.doubleclick.net/~a/BhW4bUAbzRchcn03D2tJeWUuXRA/1/di” border=”0″ ismap=”true”/img/a/p
div class=”imageleft”a href=”http://www.adrants.com/images/dessert_gallery.jpg”img alt=”dessert_gallery.jpg” src=”http://www.adrants.com/images/dessert_gallery-thumb.jpg” width=”150″ height=”131″ //a/div
Ooo! Ooo! Facebook Fan Pages work for marketers! A recent study conducted by Rice University’s Jones Graduate School of Business found companies that use Facebook fan pages can increase sales, word-of-mouth marketing and customer loyalt
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a href=”http://feedads.g.doubleclick.net/~a/kcTv2yzzUc5l3gdyx2gkmDepDwM/1/da”img src=”http://feedads.g.doubleclick.net/~a/kcTv2yzzUc5l3gdyx2gkmDepDwM/1/di” border=”0″ ismap=”true”/img/a/p
div class=”imageleft”a href=”http://www.adrants.com/images/megan_fox_georgio_armani_waist.jpg”img alt=”megan_fox_georgio_armani_waist.jpg” src=”http://www.adrants.com/images/megan_fox_georgio_armani_waist-thumb.jpg” width=”150″ height=”66″ //a/div
Say what?
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LONDON (AdAge.com) — The U.K. election, scheduled for early May, has already been tagged the "Mumsnet election," using the country's top parenting website as a metaphor for online, engaged, middle-class women. And top politicians are paying attention to mommy bloggers.
(TrendHunter.com) The Vogue Paris March 2010 issue delves deep into the current military-inspired trend that is sweeping fashion. Featuring the gorgeous Rose Cordero, the editorial and cover shoot was photographed by Mert…
div class=”imageleft”img alt=”greenpeace_aliens.jpg” src=”http://www.adrants.com/images/greenpeace_aliens.jpg” width=”150″ height=”89″ //div
This one’s been out for a while. Say what you will about Greenpeace but this video explains a lot.
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a href=”http://feedads.g.doubleclick.net/~a/ba3fsVyKKO6WooXl1qL-gOXbTDA/1/da”img src=”http://feedads.g.doubleclick.net/~a/ba3fsVyKKO6WooXl1qL-gOXbTDA/1/di” border=”0″ ismap=”true”/img/a/p
In 2010, we enter a world of addressable advertising that delivers highly personalized, relevant messages to consumers in a value exchange with advertisers. So why fuss about cookies?
Un beau court-métrage sur l’univers des pirates intitulé “The Curse of the Evil Eye”. Il a été conçu et dirigé grâce à une collaboration entre Yves Geleyn et Remy Tornior. Un sound-design de la part de François Montmayeur. A découvrir en vidéo dans la suite de l’article.
NEW YORK (AdAge.com) — For years, Google has said display advertising is its next billion-dollar business. Now they're bringing in another executive to make that a reality.
div class=”imageleft”a href=”http://www.adrants.com/images/old_navy_supermodelquin.jpg”img alt=”old_navy_supermodelquin.jpg” src=”http://www.adrants.com/images/old_navy_supermodelquin-thumb.jpg” width=”150″ height=”112″ //a/div
So while Bennetton is searching the globe for its next model who, it would seem, has the ability to pose in many different positions for the brand’s ad campaign, Old Navy, with its Supermodelquin Super Search wants, it would seem, a person who can pose in one – and only one – position.
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LONDON – Philips is to premiere five short films commissioned from Ridley Scott Associates on a special online media player that recreates the effect of its Ambilight TV technology.
The pre-roll online video ad unit has been maligned, foresworn, abused and dismissed. But like a cockroach, pre-roll survives, while many other online video ad units have faded into obscurity.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
