Hasta La Creative!

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In his address during Monday’s AAAA’s Transformation Conference, Publicis Groupe’s Rishad Tobaccowala told attendees the advertising industry needs builders, people with the audacity to “remake industries.”
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Pain relief ads? Yea, you know the ones.
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A Gibson está empolgada com o lançamento de seu aplicativo de iPhone e iPod Touch, mas não tanto quanto os fãs da marca e os guitarristas de plantão.

O novo aplicativo aprovado pela Apple App Store é, acima de tudo, um serviço gratuito para quem busca aperfeiçoar as técnicas com o instrumento, até porque ele fornece dicas inteligentes de como é possível dar um up na performance de cada usuário.

Entre as funções interativas – que vão de um afinador a um sintonizador virtual – o aplicativo ainda conta com a Gibson Lifestyle News, uma espécie de mobile magazine que traz as últimas novidades sobre música e entretenimento.

Se você tem um desses gadgets e curte tirar um som numa guitarra, experimente o aplicativo. Se quiser, depois volte aqui e comente o que achou, ok?

:: Via GizMag

NEW YORK (AdAge.com) — Talk about getting caught with your pants down: After running back-to-back ads in the Super Bowl utilizing the same creative theme — people walking about without any trousers — CBS has agreed to give one of the marketers involved additional ad time to make up for the gaffe, according to a person familiar with the situation.

The Toyota Production System is world famous for its focus on "continuous improvements." With all those improvements continuously taking place, why has Toyota suddenly found itself in deep trouble? You might have your own theory, but here is mine: "Modelitus."

(TrendHunter.com) Dr. Seuss was the master of Anapestic tetrameter. His poetic and comical verse inspired children to read, and was probably the most unique way to promote literacy and the use of non-sensical rhyme at the…

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So why, today, is everyone writing about a Pamela Anderson commercial that debuted last year? because, surprise, surprise, it’s fallen into the”:banned ad” category.
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NEW YORK (AdAge.com) — Financial-services giant Morgan Stanley has named Interpublic Group of Cos.' Martin Agency ad agency of record for its roughly $40 million account, succeeding its last lead agency, WPP's Ogilvy & Mather.

As the official beer of the world cup and has launched it’s “England Team Talk” competition, calling on the nation to show their support for the Three Lions ahead of this summer’s World Cup Finals.
People can upload their Team Talks at www.englandteamtalk.com

The prizes are incredible -[…]

Amazing video clip for the band OK Go and the song This Too Shall Pass.

Directed by James Frost, OK Go and Syyn Labs
Produced by Shirley Moyers