Something Short of Transformational: 4A’s Confab Light on Issues


NEW YORK (AdAge.com) — It often takes a risk to transform something steeped in history and tradition. And it doesn't always work out — at least on the first attempt. Such was the case with last week's 4A's Transformation conference in San Francisco.

O 1º comercial do iPad foi veiculado durante o Oscar

Acabei de descobrir no Youtube o comercial do iPad, veiculado durante o intervalo do Oscar (evento transmitido nos Estados Unidos pela ABC).

Como em praticamente todos os comerciais da Apple, aqui são outros segundos de foco total no produto e seus features.

Como ele foi gravado por algum telespecador, o vídeo e o áudio não estão em bom estado. 

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Vídeo HD enviado pelo @tvspot

Top 50 Trends of the Week (Mar 1) – From Optical Illusion Body Painting to Multicolored Makeup Masks (COUNTDOWN)

(TrendHunter.com) For the week of March 1st, these are the Top 50 trends, which include Optical Illusion Body Painting, Digital Hairtography and Jellyfied Office Pranks. The rankings are based on hundreds of thousands of…

KitKat: Chair Street Posters

KitKat Chair Posters placed strategically at the entrance of the parks and squares, the KitKat poster can be assembled into chairs to “Have a Break.”

Advertising Agency: JWT, Auckland, New Zealand
Executive Creative Director: Peter Ogden/Angus Hennah
Art Director: Jordan Young
Copywriter: Mike Ramsay
Account Supervisor: Simon Fitch
Senior Account Manager: Louisa Redshaw
Photographer: Troy Goodall
Production Manager: Darryn Warhaft
Production: Carl Moody at Bootleg
Head of TV & Content: Megan Robertson


Advertising industry recommends ASA extends its remit online

LONDON – The Advertising Association (AA) has submitted recommendations to the Committee of Advertising Practice (CAP), to extend the remit of the ASA to include communications on websites, and other non-paid for space online, such as social networks.

Albion wins £2m On the Beach integrated account

LONDON – On the Beach, one of the UK’s fastest-growing online travel companies, has appointed Albion to handle its £2m integrated advertising account.

Albion wins On the Beach integrated account

LONDON – On the Beach, one of the UK’s fastest-growing online travel companies, has appointed Albion to handle its integrated advertising account.

Surreal Warped Landscapes – Adam Andrearezyk Photography Blends Real Life with Wonderland (GALLERY)

(TrendHunter.com) There is little information on photographer Adam Andrearezyk, except that his work can be found under the pseudonym Alcove on his deviantart profile. I believe he is based out of Poland and he has been…

The power of insight

Advertising Agency: FP7, Bahrain
Creative Director: Fadi Yaish
Art Director: Supparat Thepparat, Fadi Yaish
Copywriter: kongpope siriwattanagarn, Aunido Anoop sen, Steve de Lange, Sameer Gaith
Account Director: Mohamed Sabra
Batelco Executive Marketing Manager: Abdulla Aziz
Batelco Brand Manager: Zainab Mohammed
Production house: The Works
Director: Omar Hilal
Executive Producer: Hiba Mahmoud
Dop: Petar James
Via [mediaME]

Up-Close Facial Portraits – Stephen Eastwood’s Photography Gets Up Close and Personal (GALLERY)

(TrendHunter.com) This series of up-close facial photography by Stephen Eastwood shows just how much you can do with so little. In these shoots we see nothing below the model’s shoulders, yet there is still so much for…

A Superstrong Lookalike / Une très forte ressemblance

hulk2001 hulk2005
THE ORIGINAL?
Lycra Stretch – 2001
Source : Cannes Archive Online,
Agency : Young & Rubicam (Brazil)
LESS ORIGINAL :
Canterbury Clothing Apparel “Incredibly tough” – 2005
Agency : BBDO Cape Town (South Africa)
Another very similar item was just released these days. You can see it here on Adsoftheworld. It’s exactly the same idea for BandAid tough and “flexible”…
1 people like this post.

The Art of the Billboard

Une initiative intéressante avec How many billboards ? qui réunit 21 artistes sur des panneaux d’affichages inutilisés. Le projet propose de remplacer, de manière périodique, la publicité par l’art. Le tout se déroule à travers le quartier de West Hollywood à Los Angeles.



billb

billboard_jennifer_bornstein

billboard_james_welling

billboard_yvonne_rainer

billboard_daniel_martinez

billboard_kira_lynn_harris

billboard_kenneth_anger









Previously on Fubiz

Fiery Eco Supercars – The Tech-Savvy Marussia Car is Russia’s First Sportscar (GALLERY)

(TrendHunter.com) The images above are of Marussia, Russia’s first sportscar. Nikolai Fomenko is the designer behind Marussia’s launch; Fomenko’s creation is an electric car with a six-cylinder engine that will hit 100…

Bad Girl Playground Fashion – The Forum Fall Winter 2010 Campaign with Lara Stone Sizzles (GALLERY)

(TrendHunter.com) For the Forum Fall Winter 2010 Campaign, supermodel Lara Stone posed for photographer Tom Munro alongside Brazil’s rising modeling star Marlon Teixeira.

Gionani Bianco provided the art direction for…

Mix ‘n’ Match Album Covers – Christian Marclay Blends Remixes Classic Covers (GALLERY)

(TrendHunter.com) Usually when you think of recording artists coming together to make art, you think of them collaborating in the studio to put out a hit record. Well, visual artist Christian Marclay has put a new spin…

Puma formula 1 car model made in shoes box

Creative viral video for Puma to announce the new season of formula 1.

Advertiser: Puma

Top 20 Trends of the Day (Mar 6) – From Optical Illusion Body Painting to Casual Faded Fashion (COUNTDOWN)

(TrendHunter.com) For the day of March 6th, these are the Top 20 trends, which include Optical Illusion Body Painting, Deformed Face Portraits and Wooden Ninja Residences. The rankings are based on hundreds of thousands…

Urban Undercover Fashion – ‘Report For Duty’ in Elle March 2010 is Urban Chic (GALLERY)

(TrendHunter.com) Parisian model Mathilde looks effortlessly chic in her latest shoot for Elle March 2010. The editorial ‘Report For Duty’ features stylish pieces like crisp high-waisted skirts, neutral trenches and turquoise…

Boyfriend Jean Shorts – Erin Wasson Looks Casual Cool For H M Magazine Spring 2010 (GALLERY)

(TrendHunter.com) American model Erin Wasson is ultra-casual in her latest shoot for HM Magazine Spring 2010. Sporting an array of denim trends including jean shorts, skinny jeans and plain white shirts, Wasson looks effortlessly…

Scatter your senses

Click Image To Enlarge
Advertising Agency: Impact BBDO, Dubai
Executive Creative Director: Oliver Maisey
Creative Directors: Jennie Morris, Jeremy Southern
Art Director: Andrej Arsenijevic, Mark Held
Copywriter: Darren McCall, Grant McGrath
Illustrator: Kosta Zdravkovic @ Whitewater Studios
Retoucher: Byju Ravindran
Other Credits: Ben Dover, Mike Hunt
Via [AdsOfTheWorld]