Paddy Power Goes Hollywood

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Believing the Cheltenham Race has more drama than the whole of Hollywood combined, online betting site Paddy Power erected a Hollywood-sized sign of their own for the event.
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Vodafone usando dinheiro como mídia

Eu nem sei se esse tipo de coisa seria permitido por aqui, mas o pessoal da Scholz & Friends NRW de Düsseldorf resolveu usar notas de 10 Euros para divulgar os preços do pacote de roaming da operadora Vodafone.

Melhor do que as mensagens… motivacionais que encontramos escritas a caneta nas notas de Real.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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PhRMA Still Playing Nice With Obama Administration


The latest ad from Americans for Stable Quality Care, "a non-profit coalition of many diverse organizations who have come together with the shared mission of advocating for sensible health insurance reform" and of which PhRMA is a member, has been released. And yes, Virginia, the drug lobby is still supporting the reform bill.

Full Feathered Boots – The Alaia Fall 2010 Collection was Inspired by National Geographic (GALLERY)

(TrendHunter.com) Renowned designer Azzedine Alaia tends to shy away from big productions. So, for the Alaia Fall 2010 presentation, the designer invited a select group of editors, buyers and models to his Paris studio…

Sire Cédric the viral video for a thriller book

Really nice and tactical small budget viral video campaign for thriller book promotion.

A hidden camera is filming a girl reading a the Sire Cédric book and screaming…

Advertiser: les éditions Le Pré aux Clercs

Don’t Let Your Website Ruin Your Magazine’s Tablet Edition


NEW YORK (AdAge.com) — Publishers and technology executives shared new advice at a magazine industry meeting just weeks before the iPad actually arrives but months into publishers' period of great expectations for the device.

DDB unveils ‘carousel’ follow-up for Philips

LONDON – DDB London has unveiled the official trailer for its follow-up to the Cannes Grand Prix-winning Philips ‘carousel’. It reveals that each of the five new online films shares the same script.

Como vai o Twitter no mundo

O pessoal do Mashable criou um infográfico gigante mostrando um resumão da ferramenta online que mais toma o tempo da vida dos editores do B#9.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Dubai Metro: Abandoned Cars

Description of Ambient execution: We wrote Metro messages on abandoned cars in Dubai – as if people hadn’t abandoned the country but were rather just using the Metro.

Advertising Agency: Saatchi & Saatchi, Dubai, United Arab Emirates
Executive Creative Director: Marc Lineveldt
Creative Director: Danny Higgins
Copywriter: Neil Harrison
Advertiser’s Supervisor: Sara Mohammed Al Mudharreb
Account Manager: Hema Patel
Account Supervisor: Chandresh Rughani
Art Director: Darren Jardine
Photographer: Tara Atkinson


Government rejects MPs proposals for curbing alcohol marketing

LONDON – The government has rejected the health select committee’s recommendations on curbing alcohol promotion, but has launched a cross-departmental review on the potential harm of drinks marketing on children and young people.

Adidas launches follow up to House Party with Channel 4

LONDON – Adidas is to launch its new starred-studded ad featuring David Beckham, Snoop Dogg, Noel Gallagher and Agyness Deyn on Channel 4 this evening.

Did SXSW Really Suck This Year?

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It seems there’s a lot of negative reaction to this year’s SXSW.
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Ford Brings Theater to Argentina’s Countryside in Tales of Magic Realism


BUENOS AIRES (AdAge.com) — Tapping into Latin America's literary tradition of magic realism, Ford Motor Co. is bringing wondrous tales along with trucks to little-used theaters in rural Argentina. Ford and its agency JWT were inspired to write plays by the launch of the latest Ford Ranger compact pickup, because there wasn't much to say about the truck itself.

ISBA Conference: ITV is looking at pay TV, confirms Howell

LONDON – ITV, the UK’s largest commercial broadcaster, is exploring possibilities surrounding pay-TV models, its managing director of brand and commercial Rupert Howell confirmed today.

Crozier to earn at least £3.2m over three years after Grade takes home £2.1m

LONDON – Adam Crozier, the new chief executive of ITV, will receive at least £3.2m over the next three years, while former executive chairman Michael Grade earned more than £2.1m last year.

Location-Based F**K?

Quem me conhece pessoalmente sabe da minha recente empolgação com uma rede social em particular, o Foursquare, já bastante comentado por aqui em ações interessantes e nas reuniões da equipe do B#9 no que diz respeito ao seu uso, como deixá-lo ainda melhor, etc.

Certa vez, lembro de comentarmos, em tom de piada, quem seria a primeira pessoa a dar um check-in em locais como prostíbulos, motéis, surubas, etc.

Como se pôde ver no próprio Foursquare, nossas dúvidas não demoraram muito para serem respondidas: eis as localidades de uma sauna na Rua Bela Cintra, um American Bar na Rua Augusta e um motel de São Paulo.

Para ajudar os nossos embaixadores do amor nas redes sociais, surgiu recentemente o I Just Made Love, um site (com seus devidos aplicativos para Android e iPhone) para você registrar via GPS o local onde você está e contar alguns detalhes sobre o sexo que você praticou ali:

Apesar do tema, o site é realmente muito bom, e pede localização até em sua versão online (acorda, Foursquare). Sei lá se eu lembraria de pegar meu celular após o coito para falar um pouco a respeito disso para o mundo, mas se tem gente que faz (ou finge fazer) isso, que mal tem, não é?

Os recentes lançamentos de sites como este, o ChatRoulette, o PornYourSelf e estas amostras retiradas do Foursquare estão aí para nos dizer alguma coisa: Internet is for porn. E o porn está virando 2.0 e Geosocial. =)


Dobrow Rolls His Eyes at New York Times’ Style Magazine


Has anyone besides the pricey-pants advertisers who keep it solvent taken a look at T: The New York Times Style Magazine lately? Perhaps at one point the mag was a smudgier, slightly more articulate Vogue, but it has long since passed Monocle on its way down the inadvertent-satire food chain. Basically, T has become Zoolander: The Magazine.

Nurses Are Not Sex Objects, Dammit!

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A bus company is pimping its Royal Hospital route using the headline, “Ooooh matron!” accompanied by an image of a woman wearing a nurses outfit easily classified as less utilitarian.
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Einstein Bros. Bagels Taps YR, Chicago, as Agency of Record


CHICAGO (AdAge.com) — Einstein Bros. Bagels has hired Y&R, Chicago, as its agency of record following a review that included three other agencies. Media spending is estimated at $8 million to $10 million annually, which would be a significant jump for a company that spent less than $500,000 last year, according to Kantar Media.

Alex Bogusky Agrees to Facebook Fan Page ‘Ransom’ Demand

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Six months ago, two dudes from Twenty Three Engagement Marketing created a Facebook fan page using Alex Bogusky’s name.
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