Hasta La Creative!

NEW YORK (AdAge.com) — Universal veteran Michael Moses has been named co-president of marketing. Mr. Moses came to Universal in 2000 as VP-national publicity and is currently exec VP-publicity and marketing, a position he has held since 2002.

NEW YORK (AdAge.com) — Omnicom Group, the world's No. 2 advertising holding company, posted nearly flat profit for the first quarter of 2010, as Omnicom CEO John Wren said the business environment continues to "stabilize and improve."

LONDON – MTV Networks has launched the first in a series of two-minute daily bulletins today (20 April), aimed at raising social and political awareness among its 18 to 35-year-old demographic.

Rock Star, directed by Pep Bosch for the SCPF agency, tells the story of a singer that suddenly decides to make a radical change in his life.

The spot starts with a documentary approach that serves the director to narrate the former life of a fictional character called “Eddy Jota”, the lead singer of the band Hammer Sound. After that introduction, the plot makes a twist to comedy to show how he has traded his former crazy life of a rock star for the newly discovered calm and tranquillity of his home.

Title: Rock Star
Client: Vodafone
Director: Pep Bosch
Agency: S.C.P.F
Creative team: Joel dalmau, Isa Sánchez
Agency producer:Eva Blasco
Production company: agosto
Producer: Anahí Puig
Posproduction supervisor: Daniela Borges
Posproduction: Infinia

LONDON – The second part of ‘Joanna Lumley’s Nile’ on ITV1 beat ‘New Tricks’ on BBC One in the battle for ratings last night, according to unofficial figures.

LONDON – Birmingham-based Universal McCann Central has won the media planning and buying accounts for travel website ice.lolly.com and gambling site Genting Casino.

Marketers need to pay close attention to the concept of engagement capital — what it is, how it's created, where it's spent — before they reap the full marketing potential of social video. Engagement capital is the means by which a marketer exchanges entertaining content for support or action by a user. As a marketer, the type of brand video you create affects the level of engagement capital you build with your viewer.

Na corrida pelas TVs 3D, a Samsung estreia no Reino Unido a campanha para o seu novo modelo da linha LED, em um esforço que vai durar 3 meses com material impresso, outdoor e online. A criação é da CHI & Partners.

A própria Samsung diz que a TV 3D está vendendo como pão quente na Coréia do Sul, o que em números da indústria significa: 10 mil unidades em 6 semanas, desde o lançamento em fevereiro.

Apesar da TV 3D ser considerada o lançamento mais importante do mercado de eletrônicos nesse ano (depois de qualquer coisa que a Apple anuncie, é claro), a recomendação é só uma: esperar. E não é só por causa da tecnologia em testes e falta de padronização, mas principalmente, pelo conteúdo em 3D que você vai poder ter na sua casa ainda escasso.

Dacia Germany is attacking the established German car manufacturers and the status orientated car owners.

Teaser Spot 1:

Teaser Spot 2:

Full Spot:

Those concerned or interested can take a status test to find out the extent to
which they are affected by status symptoms on www.status-symptome.de/en.