May
24
National Maritime Museum appoints agency for rebranding work
Posted in: UncategorizedLONDON – The National Maritime Museum has appointed branding agency SomeOne handle a rebranding project, ahead of the London Olympics in 2012.
May
24
Ofcom raps broadcasters for serving too much advertising
Posted in: UncategorizedLONDON – Broadcasting regulator Ofcom has rapped broadcasters including ESPN and Channel 4 for consistently breaking the rules surrounding how many minutes of adverts can be shown each hour and reiterated that it has the power to impose fines for serious or repeated breaches.
May
24
Publicis CEO Loses Advertising’s Game of Individual Immunity
Posted in: Uncategorizeddiv class=”imageleft”a href=”http://www.adrants.com/images/joel_ewanick.jpg”img alt=”joel_ewanick.jpg” src=”http://www.adrants.com/images/joel_ewanick-thumb.jpg” width=”150″ height=”200″ //a/div
So a new CMO took a gig at a brand and promptly proceeded to fire the agency his predecessor had hired. And the head of the jilted agency is upset? oh please. Get over it.
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May
24
Target se destaca no episódio final de “Lost”
Posted in: Uncategorized
Hoje em que vivemos o primeiro dia, depois de 6 anos, sem “Lost”, o tema está por todos os cantos. Incluindo esses três comerciais da Target que foram veiculados durante os intervalos do episódio final.
E porque eles merecem destaque? Pelo simples motivo de terem sido totalmente relacionados a série, e mais, dirigidos pelo próprio Jack Bender, o diretor-master de “Lost”.
Post originalmente publicado no Brainstorm #9
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May
24
Out and About 24 May
Posted in: UncategorizedFrom Ancient Rome to the football pitches of Chelsea: this week’s round-up of the best media parties and events of the week, courtesy of the Mail, Virgin Media, AOL, Digital Spy, ESPN and NABS
May
24
Documenting Disfigurement – ‘Without a Face’ by Izabella Demavlys Explores Beauty (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) In my heart of hearts I would love to emulate the documentary photography in ‘Without a Face’ by Izabella Demavlys if I ever had the chance. (Granted, I would need the talent and skill to pull it off first.)…
May
24
Pepsi lança seu próprio aplicativo geosocial
Posted in: Uncategorized
A Pepsi foi a primeira a colocar algum dinheiro no Foursquare. Agora, seis meses depois, a marca resolveu criar seu próprio aplicativo geosocial.
O Pepsi Loot, exclusivo para iPhone por enquanto, retribui com conteúdo relacionado a música para as pessoas que derem check-in em locais que vendem Pepsi. O aplicativo ainda é integrado com Facebook e Twitter.
A tentativa de emular seu próprio Foursquare pode ser encarada como algo que começa natimorto, afinal, o histórico recente mostra que empresas intencionadas em criar “seu próprio Orkut” ou “seu próprio Twitter” falharam miseravelmente. Porém, resta saber se o atrativo dos prêmios musicais vai angariar usuários.
Post originalmente publicado no Brainstorm #9
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May
24
Coca-Cola links with Recyclebank for voucher scheme
Posted in: UncategorizedLONDON – Coca-Cola UK has forged a partnership with eco company Recyclebank to offer customers incentive vouchers for recycling waste.
May
24
Ad Creation Tool to Make Mad Men Lazy…And Rich
Posted in: Uncategorizeddiv class=”imageleft”img alt=”paper_g_placelocal.jpg” src=”http://www.adrants.com/images/paper_g_placelocal.jpg” width=”150″ height=”135″ //div
A New York Times stork screams, “An Ad Engine to Put ‘Mad Men’ Out of business. it’s a story about PlaceLocal, a program that creates an ad simply from a person entering the name and address.
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May
24
Optimus Tag: Self Flagellation Machines
Posted in: Uncategorized
Advertising Agency: Euro Rscg, Lisbon, Portugal
Creative Director: Pedro Magalhães
Copywriter: José Vieira
Art Director: Sara Ferreira
Photographer: Filipe Rebelo
May
24
AdWeek to Skip Publishing Agency Report Card This Year
Posted in: Uncategorizeddiv class=”imageleft”a href=”http://www.adrants.com/images/adweek_agency_report_card.jpg”img alt=”adweek_agency_report_card.jpg” src=”http://www.adrants.com/images/adweek_agency_report_card-thumb.jpg” width=”150″ height=”100″ //a/div
For the first time in 6 years, AdWeek won’t be publishing its Agency Report Card
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May
24
Boots explores opening up Advantage Card to other retailers
Posted in: UncategorizedLONDON – Alliance Boots is in discussions with other retailers about widening the use of its Advantage Card scheme, which was overtaken earlier this year by Nectar as the UK’s biggest loyalty programme.
May
24
Dulux Walls – Let’s Colour
Posted in: UncategorizedUne belle initiative mondiale pour la marque Dulux, avec ce travail de l’agence Euro RSCG London. Un film Let’s Colour dirigé par Adam Berg durant 4 semaines au Brésil, en France, au Royaume Uni et en Inde. Des lieux transformés par les habitants, avec près de 120 couleurs de peintures.
Previously on Fubiz
May
24
Muller launches £9m campaign for Corner yogurts range
Posted in: UncategorizedLONDON – Muller is featuring a cow who dreams of being a horse in a £9m campaign for its Corner range of high-end yogurts.
May
24
Rainey Kelly Campbell Roalfe / Y&R wins its second Bafta
Posted in: UncategorizedWPP creative agency Rainey Kelly Campbell Roalfe / Y&R won its second Bafta at last night’s Television Craft Awards for its BBC Winter Olympics campaign trail.
May
24
ChatVille facebook application for Chatroulette
Posted in: UncategorizedChatVille is the first application on Facebook that allows you to connect with Facebook users via Chatroulette.
You can get the free ChatVille facebook application for free here.
Website: ChatVille
May
24
Zuckerberg concedes action on privacy is required
Posted in: UncategorizedFacebook founder Mark Zuckerberg has responded to mounting calls from the public to make its privacy measures more transparent.
May
24
Dr Pepper rolls out Facebook status takeover for teens
Posted in: UncategorizedLONDON – Coca-Cola has rolled out the next stage of its teen-focused brand campaign for Dr Pepper with the launch of a Facebook app.
May
24
Rapp Edinburgh wins place on Standard Life roster
Posted in: UncategorizedLONDON – Pensions and investments company Standard Life has appointed Rapp Edinburgh to its direct marketing roster following a pitch.
May
24
McCann appoints Cohen and Johnson to partner roles
Posted in: UncategorizedLONDON – McCann London has made two senior hires to bolster the agency’s offering across its client portfolio.
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