Clearex acne treatment gel works a lot like Clearasil acne treatment cream (or your fluoride-rich toothpaste of choice): you rub it onto your pimples at night, then pray they’re dry enough to pop or scratch off by morning.
With Google improving AdSense's contextual targeting capabilities, maybe now we can get past one of the internet's oldest problems: embarrassing ads placed by contextual targeting.
LONDON – The London Evening Standard is selling issues for 10p today in a bid to spread the news that its rival thelondonpaper will close next month.
Hoping to profit from the unfortunate fact that liquor companies only focus on chic alcoholics or incurable ass-gawkers, Corby Distilleries launched a beverage for the other crowd.
LONDON – Wagamama, the pan-Asian restaurant chain, is to launch a competition targeting students and young people in a bid to align the brand with creativity.
LONDON – Sony UK has appointed HS&P and Live 8 Breathe to handle its below-the-line retail marketing account, following a pitch.
LONDON – Baxters, the UK food manufacturer, has appointed JWT London to its advertising account.
Many of the people I work with have been "left behind" (after others have been laid off) and told to "work smarter." Dealing with the remorse for others' loss, missing colleagues and that vulnerable feeling of wondering when the other shoe will drop are enough, but having to "work smarter" too? Right about now might be a good time to freshen the well of ideas on how to keep working smarter and improve the solutions for the problems we're solving.
I am highly susceptible to outdoor advertising, especially when it pertains to new and unfamiliar TV shows. If a program is hawked in the New York City subways or on the side of a bus shelter, I will watch it, no questions asked. Of all the shows flogged mercilessly in recent weeks, two inflamed my curiosity: the syndicated "Wendy Williams Show" and E!'s "Chelsea Lately."
(TrendHunter.com) We’ve seen our fair share of safe sex ads in Trend Hunter, but these new HIV awareness ads by One Life are one of the most effective ones I have come across.
Eye-popping visuals of simulated and Photoshopped…
– People dig sharing stuff on Facebook, more than via email, or via MySpace, or via Twitter, or via anything else, really.
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THE ORIGINAL? Land Rover – 2006 “Adventure. 24 hours a day” Agency : Saatchi & Saatchi Athens (Greece) |
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LESS ORIGINAL South Africa Tourism – 2007 Source : Cannes Archive online, Agency : Contract Adv (India) |
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LESS ORIGINAL Salzburg Zoo – 2007 Source : Cannes Archive online, Agency : .Start Munich (Germany) |
Showing that the face of poverty is moving closer to home, Campbell Mithun has joined Greater Twin Cities United Way in "Connect With Poverty," an interactive campaign that ties the changing face of poverty with a call to action.
In June, Beyond Madison Avenue ran a post about designer Rachel Nasvik, a New York City designer famous for chic, custom-made handbags, and the “scavenger hunt” in New York city where consumers followed clues published on social media sites to discover where she had hidden 96 of these designer handbags around the city. The campaign was a great success, and displayed a great use of social media as well as a natural knack for getting noticed.
Well, Rachel Nasvik has again taken to the streets, but in an entirely different manner.
New York City (NYC) is known for many things, one of them being a place where consumers can purchase merchandise that has been pirated from well-known designers. Basically, knock-offs sold on the street for nothing that look like the original.
Well Nasvik and team turned the tables on the design pirates by using their fly-by-night grocery carts as a means of promoting original Nasvik designs. In what could be called a second scavenger hunt, Nasvik sent clues to her 1,000+ followers on Twitter, alerting them that the game, once again, was a-foot. This time she was hiding her designer goods amidst the copycats roaming the streets of NYC. The cost for a Nasvik original off the cart was an affordable $10, while down the street at Saks, the same bag brought in $300. This obviously was not going to make Nasvik any money.
Yet, what she lost in terms of dollars was replaced by her gains in public relations, love from her fans, earned media coverage, and a creative use of distribution channels. She has taken social media to a whole new level, interacting with her fan-base personally with a fun and competitive game that was not online, but in the “real” world.
Plus, her brand is now being copied by pirates…meaning that Nasvik’s designs have truly “made it.”
Jeff Louis is a Strategic Media Planner, Brand Project Manager, blogger, and aspiring writer. You can reach him on Twittter or LinkedIn. He is always searching for great ideas and new friends.
LONDON – Kristin Davis, one of the stars of hit HBO series Sex and the City, has been dropped as an ambassador for Oxfam after she appeared in adverts for Israeli cosmetics company, Ahava.
LONDON – Apple is still near-flawless in the eyes of its customers, despite a second quarter dip in the American Customer Satisfaction Index (ACSI), a consumer census which Steve Jobs and Co. have dominated for the past six years.
LONDON – Fox Searchlight has launched an online campaign created by digital PR agency Jam to promote its latest film ‘(500) Days of Summer’.
Magnifique images et trailer pour le prochain film de James Cameron. La consécration d’un projet en gestation depuis quinze ans. Un film à voir en 3D pour un budget estimé à 320 millions de dollars, dont la sortie définitive est prévue le 16 décembre 2009. A découvrir dans la suite.
(TrendHunter.com) We’ve previously seen the first Tom Ford Eyewear ad from the Fall/Winter 2009-2010 campaign featuring a naked Anna Jagodzinska. Now we bring you the complete ads with top Spanish model Jon Kortajarena…
LONDON – Google has launched a side-by-side comparison test for companies to use for their website’s search platform, which skews Google results beside those of any other search engine, as an unbranded taste test.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
