LONDON – IPC is to consolidate its digital advertising operations to create a 39-strong centralised team called IPC Media Digital Sales, lead by Sam Finlay, who takes on the new role of head of digital sales.
Você tá vendo o site aí, parado, desde o sábado passado, certo? É o recesso tradicional de agosto. OK, mentira, não é tradicional nada, mas é uma pausa de 1 semana.
Na segunda-feira o Brainstorm #9 volta, e com novidades. Provavelmente umas 4 ou 5 novidades. [Silvío Santos mode on] Aguardeeem! [/Silvío Santos mode off]
Enquanto isso, divirta-se acessando o Smelly Cat ou assista todos os Braincasts que você perdeu.
Post originalmente publicado no Brainstorm #9
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LONDON – Five has extended its deal with the NFL to show live coverage of the Sunday Night Football live for the 12th consecutive year.
I think the recession might be the best thing that has happened to our industry in decades, as it's forced us to innovate, reinvent ourselves, think more strategically, and bring a level of sophistication and maturity that has been desperately missing from digital advertising throughout most of the industry.
LONDON – IPC Media has centralised its digital advertising sales operations into a single division called IPC Media Digital Sales.
LONDON – Microsoft has apologised after a black man’s head was swapped with a white man’s in a marketing photograph on its Polish website.
LONDON – The Rugby Football Union (RFU) has unveiled an Electric Ball logo for the rebranded Rugby Union National Division One.
The best viral video show on the web. If you want to know what is viral this week, you need to watch every week this top 3 viral videos. All the weekly archives are available here. if you want this show on your blog, just copy/paste this code in the HTML of you post or yout side bar. the […]
NEW YORK (AdAge.com) — Levi's has gone outside the fashion industry for its first global chief marketing officer, with the hope the move will be step one in a transformation of its beleaguered brand.
LONDON – The Local Radio Company plans to delist from the London Stock Exchange at the end of September.
LONDON – Voucher and coupon provider Valassis managing director Charles D’Oyly is to become managing director of Valassis Europe and will oversee the company’s expansion plans across the continent.
Des silhouettes extrêmement réalistes et produites par la société allemande Coarse Toys, toujours en très petite quantité. Derniere en date : Jaws – une version miniature avec une tête de requin, disponible en porte clé. Des sculptures dotés belle expression du visage de la scène toy art.
Livré avec 2 planches à roulettes, affiche et d’autocollants
Liste des boutiques vendant Coarse Toys.
LONDON – ITV is giving its flagship daytime show This Morning a brand overhaul in preparation for when the show returns from its summer break on 1 September.
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| THE ORIGINAL? Audi Quattro – 2003 Source : Cannes SHORTLIST Agency : Almap BBDO Sao Paulo (Brazil) |
LESS ORIGINAL : Volkswagen 4Motion – 2009 Source : Ibelieveinadv Agency : DDB Auckland (New Zealand) |
| Bien sur une pub qui fait un clin d’oeil à MC Escher ça n’est pas très original (Ça a déjà été fait 300 fois), mais là, étant donné que le détournement est ultra similaire, ça l’est encore moins. Quel que soit le sens dans lequel on regarde cette annonce, ça ressemble quand même beaucoup à du déjà-vu… |
Todo mundo já sabe que o Branded Content é uma poderosa arma de comunicação, que se utiliza de vários formatos, quer seja TV, rádio, eventos e internet, com a ambição de dar às marcas a oportunidade de promoverem sua identidade, seus produtos e serviços de modo direcionado e sempre aliando conteúdo pertinente ao entretenimento.
Lá nos EUA, a Pampers lançou uma websérie de 12 episódios. A história se passa nos dias de hoje, e conta detalhes de um dos processos mais nostálgicos da vida de um casal: os preparativos para o nascimento do primeiro bebê.
A Pampers disse que a websérie, hospedada em (http://www.pampers.com), não é um branded video, nem mesmo utiliza product placement. O que é, então? De acordo com Patrick Kraus, diretor de marketing da Pampers, a marca está se promovendo também como uma plataforma de conteúdo. Ok, só mais uma filosofia corporativa, mas que não deixa de ser Branded Content.
LONDON – 3 UK has signed up Yell as the first brand advertiser to run ads on 3’s mobile broadband service.
“The longer a child with autism goes without help, the harder they are to reach.”
Advertising Agency: CHI & Partners, London, UK
Creative Director: Ewan Paterson
Art Directors / Copywriters: Alan Cinnamond, Sandy Cinnamond
Photographer: Tim McPherson
Typographer / Designer: Craig Ward
Published: August 2009
LONDON – China’s largest business-to-business company has launched in the UK with a marketing campaign across TV, outdoor and online.
LONDON – Stak, the advertising photographer turned commercials director who was involved in some of the UK’s most famous campaigns in the late 70s and early 80s, has died aged 64.
A visit to Bajibot’s website is like going into another world. It is so rich with visuals and 3D animation that it’s almost like a video game… you just keep wanting more. I connected with New Business Director Martin Fernando and he put me in touch with Vince Mei, founder of Bajibot. Due to their hectic schedule, I sent my interview questions to them via email. The response came back in half a day, so thank you Martin and Vince for your time — I know you guys are busy.
Bajibot is a web-design company that specializes in 3D animation. I became interested in Bajibot because of its partner list, which not only consists of other agencies such as TribalDDB, BBDO Atmosphere and Digitas, but also includes clients like Pepsi, Nike, Philips, HSBC, Novartis and the NFL.
I thought, “Holy Crap! Look at the brands supported by this company,” and knew that there was something special hidden just below the surface. Following is an excerpt of our interview:
Tell us a bit about the history behind Bajibot. What is (a) Bajibot?
Bajibot Media was founded by myself and a partner in 2006, we came up with the name Bajibot from our screen names, I am known as the “Bajiking” and my friend’s name was “Dxxbot” so we combined our names and came up with “Baji-Bot”. My partner friend decided to take advantage of a real nice offer at an agency so I started Bajibot on my own.
Bajibot’s first project was a huge banner campaign for Nike+ through R/GA, and projects started to roll in. After a month of working from my apartment my wife kicked me and my assistant out and with a budget of $5,000 I rented a small 100 square foot office near Rockefeller Center, and that was Bajibot’s first official location. For three years we’ve continued to grow, working almost exclusively with global agencies in New York, delivering the best digital content for the web.
What makes Bajibot unique?
Technically speaking we are a web design shop equipped with heavy duty 3D capability. I studied 3D animation in college but my 10 year career had been in the Interactive field, and so combining these skills created a niche of providing broadcast quality 3D content that works on the web. By knowing the limitations and possibilities of the web and Flash, our clients value us because we provide smooth integration of our work into their Flash projects. Our clients often come to us for fresh creative ideas from a 3D perspective to add value to their interactive projects.
We like our clients to think of us as their “in-house” power team instead of an “outsource vendor.” We try to keep our shop at a compact size to maintain direct communication and because of our expertise we have the capacity to take on larger tasks. We offer a single point of contact with our clients – our producer or myself – so the client’s messages get to our artists fast and clearly. Plus the advantage of being in NYC is that we are always on call to go to our client’s office for face to face meetings.
We have a super laid back, friendly working environment, and that’s the secret of how we keep our creative juices flowing. My dog Baji often visits our office and Baji helps to nurture that environment, too.
What is the most outrageous site that you’ve worked on?
There are many, but without a doubt the Intel Rich Media Banner Campaign project from MRM would be at the top of the list. In just 4 weeks we produced a serious of 6 super rich media ads that feature stunning 3D and interactivity inside those banners, and the special thing about the project was that it was the turning point of Bajibot. Many thanks to Duncan Mitchell, MRM’s Creative Director, who worked with us on the project and gave us enough trust, creative freedom, and a generous budget!
Advertising has changed a lot over the past year. How has Bajibot changed to meet these challenges?
The advertising industry is definitely changed quite a bit over the past year, primarily in budget. Clients are asking for more and better work done with less budget. But Bajibot’s business model has always been designed for this kind of demand. We’ve always stayed on top of the trends and technology to offer the latest “cool” things to do. We’ve always kept a reasonable and affordable rate card, and we’ve always been super flexible with time with many examples of “mission-impossible” successes.
How would you describe Bajibot in three words?
Flexibility – Creativity – Execution
Three words that have refined — and continue to refine — the creative products that Bajibot provides its partners. Bajibot exemplifies a shop that’s ahead of the curve, way ahead. View its 2009 media reel and you’ll see what I mean.
Jeff Louis: Media Planner, Brand Project Manager, blogger, aspiring writer. Please leave a comment, or reach out to him on Twitter or LinkedIn. As always, thanks for reading.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
