NEW YORK (AdAge.com) — Got some old airplanes lying around collecting dust? How about some flavored ground beef from a new burger offering that didn't go over well? Don't worry, because there are a few agencies out there that can help you trade your impaired assets for ad space.
NEW YORK (AdAge.com) — It will be at least nine months — and probably closer to a year — before Microsoft takes over Yahoo's search infrastructure, theoretically consolidating 28% of the U.S. search market and mounting the first credible challenge on Google in a decade. But it's not too early for marketers to wonder if they need to ask: Do we, uh, speak Bing?
CHICAGO (AdAge.com) — Under Armour, which has quickly built one of the most iconic brands in sports with its internal creative team, is seeking some outside help. It has narrowed a quiet agency review down to two shops — Omnicom Group's Goodby, Silverstein & Partners and independent Cramer-Krasselt — for a project involving its expanding women's line.
“Dog’s Life” is a TV commercial for Amnesty International, about how fast the social injustice is growing in Europe (and Portugal, to be more specific). With the economic crisis and with so many people loosing their jobs, everyone – politics, journalists, NGS, society in general – should discuss this issue very seriously. Portuguese Hollywood star Joaquim de Almeida (“24”, “Desperado”, “Clear and Present Danger”), was very touched by the project and agreed to do all the voice over in the spot. One last note: the dog that appears on the spot is a canine star, one of the most requested “animal actors” in Europe, and was flown specially to take part in the spot.
Advertising Agency: Fuel, Lisbon, Portugal
Creative Director: Marcelo Lourenço/Pedro Bexiga
Art Director: Pedro Bexiga
Copywriter: Marcelo Lourenço
Director: Rita Nunes
Dop: André Schankovsky
Art Director: Artur Pinheiro
Stylling: Carlos Soares
Make-Up: Rosarinho
Dog: Zooco
Tv Producer: Miguel Barbosa
Accounts: Sergio Resende/Joana Gomes Pedro
Sound: Indigo
NEW YORK (AdAge.com) — Many marketers are struggling with the new world of Twitter and social media but few face the dilemma of pharmaceutical giants such as Pfizer. Twitter-using consumers are highly interested in their drug products, but their marketing communications are rigidly constrained by federal regulations. While Pfizer has just launched a Twitter site, the company is not exactly sure what it's allowed to say on it.
Découverte de Mladen Penev, un photographe bulgare de talent. Un véritable univers et de nombreux travaux en photo-manipulation, sur son portfolio ou dans la suite de l’article.
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yaneev Avital
Art Director: Nathan Freifeld
Copywriter: Oz Frenkel
Account Director: Adam Polachek
Account Supervisor: Tal Cohen
Account Executive: Revital Levy
Published: July 2009
Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Copywriters: Max Konig, Felipe Utreras
Art Director: Fabrizio Capraro
Illustrator: Ramon Barahona
Des conceptions décalées et très originales par le designer Sebastian Errazuriz. Un artiste qui travaille de manière expérimental afin de provoquer l’humour dans les objets du quotidien. Plus d’images de ses projets dans la suite.
– BBDO loses the Chrysler biz-nass. Read the detailed sitch and the straight-up tear.
The african magic of this little girl is operating on this goat’s beard. Advertiser: Heinz
Advertising Agency: Grey Worldwide, Düsseldorf, Germany
Creative Director: Jörn Sonnenberg
Art Director: Dennis Wolf
Copywriter: Anja Schachheim
Illustrator: Franz Steiner
Photographers: Franz Steiner, Rainer Behrens
Print production: Peter Engel, Noyan Özok
Post Production: Blutsbrüder Design
Published: July 2009
Em parceria com a Prefeitura de Milão, mais especificamente com o Departamento de Design, Eventos e Moda (sim, lá tem um), a Fiat transformou vinte modelos em fibra de vidro do seu 500C em árvores ambulantes.
O projeto Per Fare Un Albero (Para fazer uma árvore) pretende levar mais verde e natureza para o cenário urbano da metrópole italiana. Criados pelo designer Fabio Novembre, os carros-árvore ficarão no centro da cidade até o dia 30 de setembro, e depois serão deslocados para outras áreas, estendendo a ação até o final do ano.
Ideia simpática e ambiental, mas que só um departamento de design e moda da sua cidade poderia fazer. Aqui para São Paulo seria uma boa proposta em tempos de Cidade Limpa.
| Via MoCo Loco
“Imagine a world without war. Walk for it. The worldmarch.org”
Advertising Agency: JWT Delvico, Madrid, Spain
Creative Director: miguel bemfica
Art Director: Iván de Dios
Copywriter: Alberto Espeja
Photograper: Gonzalo Puertas
Aired: July 2009
Advertising Agency: Publicis Mojo, Brisbane, Australia
Creative Director: Andy Ward
Art Director: Lee Griffin
Retoucher: Danny Joslyn
Copywriter: Matt Gray
Account manager: Toni Ambler
(TrendHunter.com) A little carbon fiber never hurt anyone, so there’s no reason Can Yalman’s ‘Hexa’ desk for Nurus shouldn’t sell out immediately, if not sooner. This sleek piece of office furniture is fashioned out of…
(TrendHunter.com) This Frankfurt preview of the BMW Vision EfficientDynamics concept gives me hope that the era of the badass, mean sportscar hasn’t completely given way to the smiley lines of today’s cutesy eco cars. The…
| THE ORIGINAL? Wrigley Orbit Chewing Gums – 06/2009 Agency : The Bravo Group Chicago (USA) |
THE ORIGINAL? Mentos Aqua Kiss Chewing Gums – 07/2009 Source : AdForum Top5 Agency : BBH London (United Kingdom) |
| Deux chewing gums qui augmentent les talents de beatbox et qui permettent ainsi de mieux séduire les filles… le rap-prochement est vite fait! |
(TrendHunter.com) I love the glorification of opposites in Mackage’s Fall 2009 ad campaign. Each image juxtaposes opposing elements, whether it’s leather and wool, masculine and feminine or shiny metallics and matte neutrals.…
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