Two L.A. Ad Guys Welcome Zombies to Their Midst With 'Cheer the Walking Dead'

“Just what Los Angeles needs. Fewer brains.”

Unfortunately, that’s not a tagline for Fear the Walking Dead, which premieres this Sunday on AMC as the second series in the cable-television-eating Walking Dead zombie franchise.

Rather, it’s a line from two freelance L.A. creative directors, Charlie Noback and Brian Engleman, who are launching an Instagam called Cheer the Walking Dead. The idea is simple: Celebrate the arrival of the undead in their fair city by zombifying classic L.A. images.

They’ve posted half a dozen so far, and are hoping to get submissions (via email) from other creatives. “There are so many overworked ad professionals right now, sometimes I think we’re the real zombies,” says Engleman.

But mocking up L.A. zombie scenes can be nourishing for the soul, and clean out those festering creative minds, can it not? Says Noback: “I hope by getting the word out, we’ll help turn some zombies back into ad professionals.”

Century 21 Is Selling a Zombie Proofing Kit for Your Home on eBay

It’s nothing fancy—just some particle boards and nails. But it ought to keep out those bloodthirsty zombies.

Yes, just in time for this weekend’s return of The Walking Dead to AMC, Century 21 (with help from the little mad scientists at its social agency, Mullen) is auctioning off a “Home Zombie Proofing Kit” on eBay.

Here’s part of the description on eBay.

• Strong enough to withstand hurricane force winds or prying dead fingers.
• Sealing prevents edge swell from liquid damage or tainted blood.
• Galvanization guaranteed to outlast even long-lasting outbreaks.
CAUTION: Loud noises caused by installation of Century 21 Zombie Proofing Kit may attract more zombies.

Bidding goes until next Wednesday, with all proceeds donated to Easter Seals.



Infographic: 8 Types of ‘Working Dead’ Zombies Plaguing Your Productivity

Next time you hear someone complain they can't do good marketing for a product because it's "too boring," show them this infographic for enterprise work management software AtTask.

Collaboration software is usually dry as a bone, but the team at AtTask created "The Working Dead" to share easily digestible bits of human flesh survey data about how poor workplace performance is linked to poor project management. 

Check out the graphic below. Which kind of zombie is plaguing your office—Shufflers, Crawlers or those pain-in-the-ass Howlers?




8 Revelations About The Walking Dead From Robert Kirkman’s Reddit AMA

AMC's The Walking Dead is a massive multimedia story line these days, spanning comic books, novels, video games and, of course, the highest-rated series on television. At the epicenter of this sprawling narrative empire is its creator, comic-book writer Robert Kirkman.

So fans were understandably excited this week to see Kirkman offer himself up for a Reddit AMA ("Ask Me Anything") session. Many of his comments had implications not just for the comics he continues to write each month, but also for the show and other extensions that remain loyal to his vision.

We compiled a few of his more interesting responses, which cover everything from his willingness to kill off beloved characters to his complicated feelings on the TV series' high-profile turnover of showrunners:

1. He's not afraid to kill off Rick.

Q: Is Rick Grimes a "safe" character?
A: Absolutely not. Although when I look in Andrew Lincoln's piercing blue eyes, I feel safe.

2. Even Daryl, a popular show-only character played by Norman Reedus, could get killed off.

Q: How does popularity, if at all, affect the survival rate of characters? Have you ever killed a character just because they were popular and you wanted to shake things up?
A: In my opinion, I feel like characters ripen like fruit. So while I wouldn't say the more popular a character is the more likely they are to die; they do have to reach a certain level of popularity before they've "earned" the death. No character is too popular to die. (Suck it, Reedus!)

Q: How's your relationship with Reedus and the rest of the cast? Does it influence their character's fate?
A: It honestly doesn't. Everybody knows the score and everyone knows what they're getting into when they sign on. I think I have a good relationship with all the actors.

3. He supports AMC's decision to fire the first two showrunners but says he was "only on the sidelines."

Q: I was wondering if you could speak at all about the circumstances surrounding the trend of multiple showrunners (Frank Darabont, Glen Mazzara, Scott Gimple) and what you thought each of them brought to the show?
A: Our showrunner musical-chair routine is not entirely uncommon in television. There have been countless shows that have changed showrunners and some even from season to season. It's unfortunate that this show exists under such a microscope and the behind-the-scenes drama has been pushed into the spotlight … but it's a small price to pay for the success that we've had, so I'll take it.

It would be wrong for me to go into any details on the various changeovers because for the most part I was really only on the sidelines during the changes. Although, I will state for the record that I do agree with AMC's decisions in each case and strongly feel they were only acting with the show's best interests in mind.

I think Frank [Darabont] set the show up with a solid foundation to build upon and gave us a directing and visual style for the show that we still use because it's superb and has been a big part of what makes us stand apart on television. This show wouldn't exist without him and his work on the pilot still holds up as one of our strongest episodes. We were lucky to have a director of his caliber involved in the show from day one.

Glen [Mazzara] was a shot in the arm that the show needed in its second season and his instincts to move story up and really heighten the pace at times was a welcome addition to the show. The level of energy he brought to the show is something we still try to maintain. Personally, Glen was very good to me as a novice television writer and I feel that he was a great teacher whose lessons I still use often on the show. I owe him a lot.

Scott Gimple is an absolute rock star. I think that looking back at Season 4 as a whole it is by far our strongest season. The show is intense when it needs to be and slows down and digs into the interpersonal character drama in ways we never achieved without him. Scott's been integral to the show since he came on board for Season 2 and honestly knows more about this world than I do. (And he definitely remembers the ins and outs of the comic book WAY better than me). I think we'll keep him.

4. He hated the CDC episode in Season 1, but not because it was terrible. He felt it gave away too much.

Q: Why did you not like the mention about France (being a last human stronghold) at the CDC in Season 1?
A: I feel it revealed too much of the world and gave the characters too much information. I prefer the way they're more in the dark about the rest of the world in the comic. For instance, for all they know in the comic, the outbreak is contained on this continent.

5. He likes how The Walking Dead video game series by Telltale Games captures the mood of the series without requiring lots of his input.

Q: How much do you have to do with the Telltale seasons of The Walking Dead? I really enjoy them, but damn they're brutal.
A: At this point, I feel like if I got too involved, I'd just screw things up. I was slightly more involved in Season 1, I think, but really it was just a matter of me approving their story when they ran it by me. The team there did an enormous amount of work to get the tone and feel in line with what I do in the comics before they ever came to me.

Before we started Season 2, they asked me a lot about where I was going in the comic and some things they should avoid, and I gave them some notes, but for the most part, those guys have taken the ball and run with it … to what I think we can all agree is great success.

6. But he hates Activision's critically panned game The Walking Dead: Survival Instinct, which he blames on AMC.

Q: Why did you allow them to make Survival Instinct?
A: I'm pretty sure there's an AMC logo before the title of that game and not a picture of my face. If there was a picture of my face in front of the logo, then I'd be completely responsible for that. I can only oversee/be involved in so much … and my efforts were focused more on the Telltale games series.

In all honesty, it was at least cool getting to play Daryl Dixon, right? Right? Come on, guys.

7. Rick's hand wasn't cut off on the TV show because it would require too much CGI and complicate action scenes.

Q: In the Nerdist podcast you said that you wished you hadn't had (*Spoilers*) Rick's hand cut off as it was hard to draw him buttoning up a shirt (and a lot more, but this covers it). When it came time to do the same in the show, you didn't. Was this a financial CGI decision or just a "I get a re-do" decision.
A: To clarify, I think cutting Rick's hand off when we did was great for the comic. It's just that in another medium it would be harder to pull off. We cheat in the comic because things aren't moving. You can't do that on the show. You'd see Rick not being able to reload his gun and things like that.

The CGI of cutting off Rick's hand would be expensive, but we did it with Hershel's leg so if we felt strongly about Rick losing a hand, we'd do it.

8. He has no plans to stop writing The Walking Dead comic books anytime soon. 

Q: I remember reading an interview from a while back in which you said you planned on having The Walking Dead span about 300 issues. As of now, is this still the plan for you, or could it continue indefinitely?
A: I do plan on doing at least 300 issues, but if I'm having this much fun, then I won't stop there. Also, if I suddenly start having a lot less fun, I may end it earlier, but I don't see that happening. I'm in for the long haul, and Charlie Adlard is too. As far as a new group/location … not exactly … although there are some really cool changes coming up in issue 127.

For more, read the entire AMA session on Reddit. Also, in case you missed the news, Walking Dead repeats will be coming to broadcast TV with TV-14 edits. 


    



The Walking Dead Pranks NYC With a Grate Full of Grabby Walkers

You're walking along the streets of New York City, earbuds firmly in place, texting furiously and doing your best to ignore the press of humanity as it swarms around you … when the monster-movie version of the very horror you're seeking to avoid erupts out of a street grate. It would be enough to make you drop your skinny latte on your skinny jeans.

Score another victory for prankvertising and AMC. For a moment there, I had forgotten about The Walking Dead, which shambles onward, entering its fifth season even as the zombie apocalypse genre is starting to feel like a rotten cliché. The stunt itself, orchestrated by ad agency Relevent, is simple and effective, but there's a surprisingly real and sweet moment when the zombies restrain themselves from scaring the bejesus out of a little girl who wanders up to the grate in curiosity.

Of course, they don't have any reticence about scaring their own cast. Norman Reedus was recently pranked by costar Andrew Lincoln and one-limbed Vine star Nick Santonastasso. They set him up with a fake interview in Tokyo and then sprung the undead on him.

Between those two incidents, and the even more aggressive "Devil Baby Attack" prank for the horror movie Devil's Due, it seems ambushing people in NYC with horrifying half-humans is the strategy of the season. If that's what it takes to breathe life into the zombie genre, then prank on.

Credits below.

CREDITS
Client: AMC
Agency: Relevent
Executive Creative Director: Ian Cleary
Executive Producer: Tony Berger
Creative Director: Jody Feldman
Producer: Bari Henderson
Account Manager: Claire Annas


    



See Walking Dead’s Norman Reedus Get All Freaked Out by a Real Zombie Scare

Steely-eyed, crossbow-wielding Daryl Dixon never loses his cool in a zombie attack, but the actor who plays him, Norman Reedus? He might just jump out of his skin if set upon by the undead. The Walking Dead star got an unexpected visit from a superfan, transformed into a brain-eating monster by the show's special effects guru Greg Nicotero, during a promo tour for the mega-hit AMC TV series. He reacted in a very un-Daryl-like way.

See the video below, which joyfully (for us) and embarrassingly (for Reedus) replays his jump/yelp in slow motion. Walking Dead fan Nick Santonastasso, 17, has pulled this prank before on unsuspecting grocery shoppers, who defended themselves with bulk paper towels and party supplies. Reedus had only his endearing personality to shield him.

AMC, meanwhile, has just released the newest trailer for the Feb. 9 return of the zombiepocalypse drama. (See that below as well.) The prison is lost, the survivors are scattered and on the move, and everybody, it seems, is losing it. Reedus can relate.


    

Hyundai Giving Away Another Zombie-Proof Survival Machine in Latest Walking Dead Tie-In

The new ad in Hyundai's ongoing tie-in with AMC megahit series The Walking Dead features a scruffy bunch of zombiepocalyse survivors who could pass for Woodbury refugees taking shelter with Sheriff Rick and crew. That means they'll probably be dead soon. Sharp sticks will get them only so far against angry hordes of walkers and that pesky black cloud that hangs over our heroes.

The latest commercial, from Innocean USA, helped kick off the drama's fourth season this week and launch the next round of Hyundai's Chop Shop initiative. Fans can win a custom-designed, tricked-out, zombie-proof 2014 Hyundai Tucson in the "Survive and Drive" sweepstakes. If it's anything like the inaugural prize, unveiled at the recent New York Comic-Con, there will be razor wire and machine guns.

Hyundai, an early sponsor of The Walking Dead, has to love this killer alliance. The show's Season 4 premiere pulled in a record-busting 16.1 million viewers, up 30 percent from its previous high-water mark. More Chop Shop-centric ads will debut on Hyundai's social media networks within the next few weeks. See the previews below.

CREDITS
Client: Hyundai Motor America
Spot: "Speech"

Agency: Innocean USA
Executive Creative Director: Greg Braun
Creative Directors: Barney Goldberg, Scott Muckenthaler, Tom Pettus
Art Director: Arnie Presiado
Copywriter: Jeb Quaid
VP, Director of Integrated Production: Jamil Bardowell
Executive Producer, Content: Brandon Boerner
Product Specialist: Lawrence Chow
VP, Account Director: Juli Swingle
Account Supervisor: Darcy Tokita
Account Coordinator: Kohl Samuels
VP, Digital Engagement and Strategy: Uwe Gutschow
VP, Media Planning: Ben Gogley
Media Director: James Zayti
Senior Business Affairs Manager: Lisa Nichols
Project Manager: Dawn Cochran

Production Company: Biscuit Filmworks
Director: Mike Maguire
DP: Neil Shapiro
Executive Producer: Colleen O'Donnell
Producer: Tracy Broaddus
Production Supervisor: Mitch Livingston
Casting Agent: Mary Ruth

Editorial Company: Union Editorial
Editor: Jim Haygood
VP Executive Producer: Megan Dahlman

Music Company: Human
Producer: Jonathan Stanford

Telecine Place: Company 3
Online Place: Union Editorial
Record Mix Place: Eleven Sound


    

Hyundai repete parceria com The Walking Dead em aplicativo

No ano passado, a Hyundai convidou o criador de The Walking DeadRobert Kirkman, para criar um um carro à prova de zumbis. Este ano, a marca resolveu repetir a parceria com a série, mas desta vez são os fãs que vão projetar um veículo capaz de defendê-los da ameaça zumbi, utilizando o aplicativo The Walking Dead Chop Shop.

É possível escolher entre três modelos da Hyundai para customizar, entre eles o Elantra, Veloster Turbo ou Santa Fé, acrescentar uma armadura e qualquer uma (ou mais) das 300 peças disponíveis. Depois de montados, os carros recebem uma pontuação de sobrevivência. O melhor carro vai ser construído e apresentado em outubro, na edição de Nova York da Comic-Con.

No site há uma galeria com os mais de 13 mil veículos já idealizados pelos fãs, desde os mais caros até os mais ofensivos, passando pelos mais rápidos e com melhor chances de sobrevivência.

Por enquanto, o aplicativo está disponível para iPhone, mas em breve ele poderá ser baixado na Google Play. A criação é da Innocean USA.

zumbi1 zumbi

Brainstorm9Post originalmente publicado no Brainstorm #9
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How Breaking Bad, The Walking Dead and Game of Thrones Would Have Looked Circa 1995

With chillingly accurate typography and scrolling VCR recording lines, fans on YouTube have been reimagining their favorite current shows as cheesy '90s sitcoms. User Goestoeleven started the trend with a masterful 1995 take on Breaking Bad as a family comedy and The Walking Dead as a cop show. (Breaking Bad was also recently reimagined as a Mentos commercial.) Then, Hunterlsanders uploaded Game of Thrones Circa 1995, managing to find every smile in the entire series and set them all to Queen's epic ballad "I Want It All." It's amazing how far show credits—and well, the shows themselves—have come in a decade. Though TV watching itself has declined, the content keeps getting better. We may yearn for the viewership numbers of 1995, but none of us wants to go back to a time when Highlander was one of the best shows on TV.

Zombies Swarm Around Infected Hashtag in Clever Campaign for Walking Dead

Whenever I write about zombies, I tend to bury the lead. That's a grave mistake. Anyway, here's a case study about how the Darewin Agency used social media to make The Walking Dead a hit on France's NT1 TV network. On its Walking Dead site, NT1 advised people to avoid a "zombie virus" by avoiding the #walkingdeadNT1 hashtag, which naturally prompted people to use it. Within moments of posting the hashtag on Twitter or Facebook, users were suddenly followed by hoards of virtual zombies. (Maybe those new followers were just average French people. Undead or Parisian … it can be tough to tell.) Contrast this campaign—in which 30,000 users were "attacked" by zombies in less than two weeks, with 550,000 impressions tallied—with this Walking Dead stunt from Toronto, where a finger was chopped off a pair of giant zombie hands each day until the series' return to TV. Effective for sure, but the French effort required more braaaains. Via Adverve.

The Walking Dead, neurociência e redes sociais

A popularidade do Twitter como canal de discussão e compartilhamento de conteúdo sobre eventos ao vivo como programas de TV é uma fonte valiosa de dados para medir engajamento. Mas o que significa, afinal, engajamento da audiência na era das redes sociais?

Uma colaboração entre o Harmony Institute, neurocientistas da Columbia University e da City College of New York resultou em uma pesquisa que usou o episódio piloto do seriado “The Walking Dead” para medir o que estimula as respostas neurais e sociais dos espectadores e usuários. Entenda como a pesquisa foi realizada:

Análise dos tweets

Trabalhando em conjunto com a empresa Crimson Hexagon e o Twitter, a pesquisa obteve todos os conteúdos postados referentes ao episódio, durante sua exibição em 2010 – calculado em mais de 19 mil tweets em 90 minutos. O contéudo foi analisado e rotulado de acordo com sentimento, humor, imersão e engajamento. Depois, os tweets foram divididos a partir 194 cenas (unidades de narrativas) referentes ao episódio.

Análise das atividades cerebrais dos espectadores

Através de informação demográfica dos dados analisados, foram recrutadas 20  pessoas para assistirem à série enquanto suas atividades cerebrais eram monitoradas por eletroencenfalograma. Ao calcular essas atividades para cada segundo do episódio, os pesquisadores conseguiram identificar momentos específicos associados ao alto nível de resposta do cérebro, correspondendo a três tipos de ondas cerebrais: atenção, afeto e codificação da memória.

Neurociência vs. redes sociais

Para combinar os dados de cada fonte, o Graham Technology Fellow Clint Beharry desenvolveu um software customizado para comparar as atividades cerebrais com o conteúdo das redes sociais referentes ao episódio. O programa indexa os conteúdos em categorias de um sistema de código desenhado a partir da neurociência, tudo em tempo real.

Momentos que produzem alto grau de atividades cerebrais também produzem alto volume de conteúdo nas redes sociais, sugerindo um link entre conteúdo atraente e engajamento social.

Assim, os pesquisadores puderam enxergar, por exemplo, uma alta atividade cerebral quando um zumbi criança foi visto no susto e atirado na cabeça. Também foi observado que os tweets que seguiam em tempo real cada evento do episódio apresentavam alto grau de imersão e sentimentos positivos (entusiasmos, celebração); e aqueles tweets que vinham depois eram, em sua maioria, piadas para aliviar a tensão.

Confira abaixo um making of e alguns outros insights da pesquisa:

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