Hasta La Creative!

The new ad in Hyundai's ongoing tie-in with AMC megahit series The Walking Dead features a scruffy bunch of zombiepocalyse survivors who could pass for Woodbury refugees taking shelter with Sheriff Rick and crew. That means they'll probably be dead soon. Sharp sticks will get them only so far against angry hordes of walkers and that pesky black cloud that hangs over our heroes.

The latest commercial, from Innocean USA, helped kick off the drama's fourth season this week and launch the next round of Hyundai's Chop Shop initiative. Fans can win a custom-designed, tricked-out, zombie-proof 2014 Hyundai Tucson in the "Survive and Drive" sweepstakes. If it's anything like the inaugural prize, unveiled at the recent New York Comic-Con, there will be razor wire and machine guns.

Hyundai, an early sponsor of The Walking Dead, has to love this killer alliance. The show's Season 4 premiere pulled in a record-busting 16.1 million viewers, up 30 percent from its previous high-water mark. More Chop Shop-centric ads will debut on Hyundai's social media networks within the next few weeks. See the previews below.

CREDITS
Client: Hyundai Motor America
Spot: "Speech"

Agency: Innocean USA
Executive Creative Director: Greg Braun
Creative Directors: Barney Goldberg, Scott Muckenthaler, Tom Pettus
Art Director: Arnie Presiado
Copywriter: Jeb Quaid
VP, Director of Integrated Production: Jamil Bardowell
Executive Producer, Content: Brandon Boerner
Product Specialist: Lawrence Chow
VP, Account Director: Juli Swingle
Account Supervisor: Darcy Tokita
Account Coordinator: Kohl Samuels
VP, Digital Engagement and Strategy: Uwe Gutschow
VP, Media Planning: Ben Gogley
Media Director: James Zayti
Senior Business Affairs Manager: Lisa Nichols
Project Manager: Dawn Cochran

Production Company: Biscuit Filmworks
Director: Mike Maguire
DP: Neil Shapiro
Executive Producer: Colleen O'Donnell
Producer: Tracy Broaddus
Production Supervisor: Mitch Livingston
Casting Agent: Mary Ruth

Editorial Company: Union Editorial
Editor: Jim Haygood
VP Executive Producer: Megan Dahlman

Music Company: Human
Producer: Jonathan Stanford

Telecine Place: Company 3
Online Place: Union Editorial
Record Mix Place: Eleven Sound