Media Decoder Blog: CBS Renews 18 Prime-Time Shows

All of the network’s top shows all were renewed, including the dramas, “NCIS,” ‘NCIS LA,” “Elementary,” “Person of Interest,” “Hawaii Five-0” and “Blue Bloods.”

Media Decoder Blog: Lorne Michaels and ‘Louie’ Are Among Peabody Award Winners

A range of HBO shows — including “Girls,” “Game Change” and “Real Sports” — were among the 39 recipients of the honors, which the University of Georgia awards for excellence in electronic media.

McCarver to Retire From Broadcasting After Season

Tim McCarver, 71, Fox’s No. 1 analyst since 1996, said on Wednesday that this baseball season, his 34th, would be his last.

Media Decoder Blog: ‘House of Cards,’ Recap, Episode 11: Frank Crosses a Big, Red Line

“House of Cards”, episode 11. Is Frank Underwood an underachiever as an evildoer?

Pillsbury Doughboy Giggles for Geico

What?!? Is that the Pillsbury Doughboy being used in a non-Pillsbury advertisement? Is that even legal? This is a big deal! Wait, is it a big deal? I mean, it’s not like they’re competitors of Geico’s. You can’t insure your car with baking products and you can’t bake with car insurance. Wait, can you? No…no, you can’t. Yet.

What we have here is an ad-crossover of sorts, which, if you think about it, wouldn’t be that surprising if brands weren’t so super protective of their copyrighted material. You’d think that someone would learn a lesson from Who Framed Roger Rabbit? about that joys of allowing your brands to interact with others. So it’s refreshing to see Pillsbury play ball with Geico and The Martin Agency for a joke about the giggly little Pillsbury Doughboy getting the pat-down from the TSA on his way to a baking convention. Man, that little guy really loves being touched, huh? Credits after the jump.

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CBS Acquires 50% Stake in Former TV Guide Network

The company said Tuesday that it had completed a deal to buy a half interest in TVGN, formerly the TV Guide Network.

Media Decoder Blog: NBC Lures Back Viewers With ‘The Voice’ and ‘Revolution’

“The Voice” returned on Monday and soared back to the top of the ratings with a 4.7 rating among the target audience of viewers between the age of 18 and 49, and 13.4 million viewers. “Revolution” was also a winner at 10 p.m., averaging a 2.7 rating in the 18-49 group with about 7.2 million viewers.

Sprite Gets Weird for ‘Obey You’ Campaign

It’s hard to remember a Sprite TV spot that didn’t feature pro/amateur athletes playing street ball and squirting liters of lemon-lime soda into their mouths after a big dunk. In fact, “Obey Your Thirst” ran as Sprite’s tagline for over a decade, and only in 2007 did the brand cut it down to “Obey” because Shepard Fairey speaks to a younger generation or something.

But, when parent company Coca-Cola tapped Johannes Leonardo to lead Sprite’s global creative duties last May, it became clear that a change was imminent. With “Obey You,” Johannes Leonardo is taking Sprite out of Rucker Park and putting it on a much stranger course. It’s become somewhat clear that the younger generation no longer idolizes professional basketball stars like they once did. That is, unless that star is Blake Griffin, and that star is being weird.

“Obey You” seems to be employing the strategy of “weird sells to 18-49.” Are the antagonistic voices in your head going to sell more Sprite than street-ballers? Or is the younger generation getting weary of the weird?

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NBC’s Fallon-for-Leno ‘Tonight’ Shift Is a Bet on Future

Jay Leno is still the ratings king of late-night television, but his expected replacement, Jimmy Fallon, has Internet skills and cross-generational appeal.

Media Decoder: ABC Creates Commercial to Save Its ‘Happy Endings’

Taking a cue from fans of endangered shows, the network made a commercial to keep a low-rated sitcom on the air.

Steve Harvey’s New Daytime Talk Show Pleases NBC

A successful new daytime syndicated TV talk show, “Steve Harvey,” has helped cement Mr. Harvey’s status as one of the foremost entertainers in America.

‘The Neighbors’ on ABC

Despite a critical roasting, “The Neighbors,” a science fiction comedy series that takes place in a gated suburban community, has managed to stay in ABC’s lineup.

Media Decoder Blog: A ‘Mary Tyler Moore Show’ Reunion, Via Cleveland

The TV Land sitcom “Hot in Cleveland” will reunite all of the major female stars from one of television’s most beloved comedies, “The Mary Tyler Moore Show.”

Media Decoder Blog: House of Cards Recap: Frank Underwood and Peter Russo head home, and Ashley Parker and David Carr ride along

“House of Cards”, this time with no Zoe Barnes, no Slugline, no journalism. Ashley Parker loved the episode and David Carr gave to to thumbs “meh.”

‘Tonight’ Show Expected to Return to New York, With Fallon

An always-fractious changing of the guard on the late-night show will this time be accompanied by a change of scenery.

Rebooted Big East Has Its Coming-Out Party in New York

The 10 colleges that will make up the re-formed Big East will be partners, in a big way, with News Corporation’s new sports network.

Advertising: Using ‘Sponsored Content’ to Keep Viewers Watching

As networks and channels ask sponsors to pay more for commercial time, they want to be certain consumers are actually watching.

Media Decoder Blog: MSNBC Announces Replacement for Chris Hayes

Steve Kornacki, a Salon editor and co-host of “The Cycle” will take over “Up” on weekends.

Albuquerque Car Dealer Selling Jesse Pinkman’s ’84 Toyota Tercel From Breaking Bad

If anyone out there needs a car or a piece of TV memorabilia—or ideally, both—they can head out to New Mexico and buy the actual 1984 Toyota Tercel that Jesse Pinkman drives in Breaking Bad. The car is for sale at Mike Faris Auto Wholesale in Albuquerque, although it can't actually be sold until after the final episode of Breaking Bad airs this summer, so you've still got time to make a bid if you're interested. Just keep in mind that Jesse Pinkman isn't real, and his car isn't full of drugs. Probably.

Advertising: ABC Works on an App for Live Streaming Shows to Mobile Devices

The app, which would stream programming to the phones and tablets of cable and satellite subscribers, could become available to some subscribers this year.