Media Decoder Blog: Lorne Michaels and ‘Louie’ Are Among Peabody Award Winners
Posted in: UncategorizedMcCarver to Retire From Broadcasting After Season
Posted in: UncategorizedTim McCarver, 71, Fox’s No. 1 analyst since 1996, said on Wednesday that this baseball season, his 34th, would be his last.
Media Decoder Blog: ‘House of Cards,’ Recap, Episode 11: Frank Crosses a Big, Red Line
Posted in: UncategorizedPillsbury Doughboy Giggles for Geico
Posted in: UncategorizedWhat?!? Is that the Pillsbury Doughboy being used in a non-Pillsbury advertisement? Is that even legal? This is a big deal! Wait, is it a big deal? I mean, it’s not like they’re competitors of Geico’s. You can’t insure your car with baking products and you can’t bake with car insurance. Wait, can you? No…no, you can’t. Yet.
What we have here is an ad-crossover of sorts, which, if you think about it, wouldn’t be that surprising if brands weren’t so super protective of their copyrighted material. You’d think that someone would learn a lesson from Who Framed Roger Rabbit? about that joys of allowing your brands to interact with others. So it’s refreshing to see Pillsbury play ball with Geico and The Martin Agency for a joke about the giggly little Pillsbury Doughboy getting the pat-down from the TSA on his way to a baking convention. Man, that little guy really loves being touched, huh? Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
CBS Acquires 50% Stake in Former TV Guide Network
Posted in: UncategorizedMedia Decoder Blog: NBC Lures Back Viewers With ‘The Voice’ and ‘Revolution’
Posted in: Uncategorized“The Voice” returned on Monday and soared back to the top of the ratings with a 4.7 rating among the target audience of viewers between the age of 18 and 49, and 13.4 million viewers. “Revolution” was also a winner at 10 p.m., averaging a 2.7 rating in the 18-49 group with about 7.2 million viewers.
Sprite Gets Weird for ‘Obey You’ Campaign
Posted in: UncategorizedIt’s hard to remember a Sprite TV spot that didn’t feature pro/amateur athletes playing street ball and squirting liters of lemon-lime soda into their mouths after a big dunk. In fact, “Obey Your Thirst” ran as Sprite’s tagline for over a decade, and only in 2007 did the brand cut it down to “Obey” because Shepard Fairey speaks to a younger generation or something.
But, when parent company Coca-Cola tapped Johannes Leonardo to lead Sprite’s global creative duties last May, it became clear that a change was imminent. With “Obey You,” Johannes Leonardo is taking Sprite out of Rucker Park and putting it on a much stranger course. It’s become somewhat clear that the younger generation no longer idolizes professional basketball stars like they once did. That is, unless that star is Blake Griffin, and that star is being weird.
“Obey You” seems to be employing the strategy of “weird sells to 18-49.” Are the antagonistic voices in your head going to sell more Sprite than street-ballers? Or is the younger generation getting weary of the weird?
New Career Opportunities Daily: The best jobs in media.
NBC’s Fallon-for-Leno ‘Tonight’ Shift Is a Bet on Future
Posted in: UncategorizedMedia Decoder: ABC Creates Commercial to Save Its ‘Happy Endings’
Posted in: UncategorizedSteve Harvey’s New Daytime Talk Show Pleases NBC
Posted in: Uncategorized‘The Neighbors’ on ABC
Posted in: UncategorizedDespite a critical roasting, “The Neighbors,” a science fiction comedy series that takes place in a gated suburban community, has managed to stay in ABC’s lineup.
Media Decoder Blog: A ‘Mary Tyler Moore Show’ Reunion, Via Cleveland
Posted in: Uncategorized‘Tonight’ Show Expected to Return to New York, With Fallon
Posted in: UncategorizedRebooted Big East Has Its Coming-Out Party in New York
Posted in: UncategorizedAdvertising: Using ‘Sponsored Content’ to Keep Viewers Watching
Posted in: UncategorizedMedia Decoder Blog: MSNBC Announces Replacement for Chris Hayes
Posted in: UncategorizedAlbuquerque Car Dealer Selling Jesse Pinkman’s ’84 Toyota Tercel From Breaking Bad
Posted in: Uncategorized
If anyone out there needs a car or a piece of TV memorabilia—or ideally, both—they can head out to New Mexico and buy the actual 1984 Toyota Tercel that Jesse Pinkman drives in Breaking Bad. The car is for sale at Mike Faris Auto Wholesale in Albuquerque, although it can't actually be sold until after the final episode of Breaking Bad airs this summer, so you've still got time to make a bid if you're interested. Just keep in mind that Jesse Pinkman isn't real, and his car isn't full of drugs. Probably.