Feb
25
TV Networks Ask Supreme Court to Shut Down Aereo
Posted in: UncategorizedThe case has significant implications for a TV industry undergoing profound changes, as well as challenges from upstart competitors like Netflix and Amazon.
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Feb
24
Draftfcb Chicago Lets Pets Speak for The Shelter Pet Project
Posted in: UncategorizedWe thought we’d round out Monday on a cute note.
Draftfcb Chicago created a new pro-bono campaign for The Shelter Pet Project that lets the animals speak for themselves. Working in partnership with The Ad Council, The Humane Society of the United States, and Maddie’s Fund, Draftfcb’s integrated campaign features TV, outdoor and web PSAs promoting pet adoption. The campaign showcases the adorable and amazing personalities of real dogs and cats adopted from shelters, who practically reach through the screen and invite viewers to play with them. Draftfcb plans to take things a step further later this week with the launch of a new online experience on The Shelter Pet Project’s website allowing visitors “to virtually meet and play with the pets from the PSAs.” You can view the PSA for the friendly feline Stetson above, while dog lovers can meet the energetic Arnie below. Still not enough aww to round out your Monday? Stick around for another feline/canine pair and credits after the jump.
New Career Opportunities Daily: The best jobs in media.
Feb
24
New Lowe Campbell Ewald Campaign Marks Beginning of the End for ‘Got Milk?’
Posted in: UncategorizedLowe Campbell Ewald marks the end of an era today, with their campaign for Milk Processor Education Program (MilkPEP) offering up a new tagline that shifts away from the iconic “Got Milk?” line that seems like it’s been around forever.
Although the “Got Milk?” tagline will still be used in some markets, such as California (where the processors are reportedly still with Goodby), the campaign is largely fazing out the popular tagline in favor of “Milk Life” — which may or may not be inspired by “Thug Life.” Lowe Campbell Ewald’s multi-million dollar integrated campaign focuses on milk’s health benefits (fitting the new tagline), most notably as a strong source of protein.
“Got Milk has very high awareness,” Sal Taibi, president at Lowe Cambell Ewald, New York told AdAge, “But we have a new strategy. We have a new message and we just felt we needed a new approach.”
At the heart of the “Milk Life” campaign is the new anthem spot featured above, which “spotlights everyday moments of accomplishment, achievement and enjoyment, showing milk with the latest in graphic and animation technology to bring to life how families who include milk’s protein at breakfast make the most of their day.” The obviously high-budget visuals are impressive enough, and the spot is fairly well put-together, but I’ve got to say I really miss the milk mustaches. In addition to the 30 second anthem spot, the campaign also includes “print, TV and digital advertising, consumer and retail promotions, public relations and social media” — presumably also devoid of milk mustaches. The “Milk Life” campaign also marks the first work to come out of Lowe Campbell Ewald’s recently opened New York office. Stick around for credits after the jump, and let us know what you think of the new direction in the comments section. continued…
New Career Opportunities Daily: The best jobs in media.
Feb
24
Seeking a Lead on News, Network Turns to Data-Mining Media Group
Posted in: UncategorizedNews organizations are rushing to form alliances with new companies they hope can give them an edge in finding stories and attracting younger viewers.
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Feb
24
72andSunny Launches Campaign for Square Featuring Little Dudes, Shih Tzus
Posted in: Uncategorized72andSunny has unveiled a rather minimalist new campaign for Square, Twitter co-founder Jack Dorsey‘s mobile payments company.
The campaign is made up of 15-second spots, each of which begin with a dual colored screen with text on each side representing a merchant and a customer, followed by a card swiping through Square Register. In “Surf Instructor” (featured above), for example, the left-side of the screen reads “Dude,” while the right side reads “Little Dude.” The card is swiped through the Square Register on the right side of the screen, followed by a short scene of an enthusiastic young surfer in training. All of the spots follow this basic formula, demonstrating the kind of small business transactions Square’s product can open up for people in a simple, easy to understand way that perfectly matches the campaign’s message about the simplicity of using Square. Check out “Stylist” below to see a shih tzu getting a haircut, and stick around for “Designer” after the jump.
New Career Opportunities Daily: The best jobs in media.
Feb
24
1stAveMachine Explores Human Sight for Vision Express
Posted in: Uncategorized1stAveMachine, who made their first foray into television last month with the new show Thingamabob, featuring director Bob Partington, are behind this visually striking new spot for, aptly enough, Vision Express.
The 60-second clip takes a journey into the world of human sight, Magic School Bus style, relying on its unique visual portrayals of vision to keep the viewer intrigued and carry its message. Evocatively set to Roberta Flack‘s version of the Ewan MacColl penned classic, “The First Time Ever I Saw Your Face” (with well-utilized sound effects mixed in), it’s not until the last 10 seconds that the narrator delivers this message: “When you take your eye health seriously vision can last a life time,” he says as the camera switches from a smiling baby to the close up of an old woman’s eyes that opened the spot. The parallelism works really well as a subtle, aesthetically pleasing way to reinforce the spot’s message and end things where we began, but with a new appreciation of what we’ve just seen.
Director Roman Rütten took “a predominately ’in-camera’ approach,” to creating the spot’s desired effects, mixing “live-action, special effects tank shots, high-speed filming, macro photography” with supplemental CGI to bring the spot to life. For a better look at his process, stick around for the intriguing behind-the-scenes video featured after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Feb
24
Comcast and Netflix Reach Deal on Service
Posted in: UncategorizedComcast and Netflix announced an agreement Sunday in which Netflix will pay Comcast for faster and more reliable access to Comcast’s subscribers.
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Feb
21
BBH NY Teams Up with The Corner Shop to Plug Playstation Plus
Posted in: UncategorizedBBH New York have teamed up with production company The Corner Shop to produce this new spot promoting Sony’s new Playstation Plus network.
The 1:19 spot continues the trend of depicting gamers in real-life situations mirroring the games they’re playing, in lieu of actual gameplay. In this way, the spot shows a group of friends transition among a series of games (at one point one of the players says, “Guy’s it’s me,” but they’re no longer playing on the same team and just laugh), displaying the Playstation Plus’ “New Games Monthly” and “Next Gen Multiplayer” features simultaneously. It’s something of a spiritual successor to BBH’s lauded “Perfect Day” spot from October, although it doesn’t have quite the same swagger. Credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Feb
21
Grey Stages Ewing Energies Takeover for TNT’s ‘Dallas’
Posted in: Uncategorized
If you own a car and live in Manhattan, you’ll have reason to celebrate this Monday, especially if you’re a fan of TNT’s Dallas reboot.
To celebrate the season 3 launch of Dallas, Grey New York is organizing a gas station takeover for TNT, with the mystery location being transformed to a Ewing Energies station with prices that will drastically undercut the competition (although 1978 prices may be a bit too much to hope for). The show’s star, Josh Henderson, will be on hand to cut the ribbon and announce the price.
Grey has launched the campaign with a video message from Henderson on the Dallas Facebook page. A multimedia campaign will lead up to the event on Monday, including “radio promotions, billboards, wrapped oil tankers,” more video messages from Henderson, and “a New York Times ad announcing the price cut.” The actual location of the Ewing Energies gas station will be kept secret until Monday, so a keep eye on this campaign, especially if you’re keen on getting some cheap gas after the weekend. This should be a fun way to launch the new season, and we’re guessing the slashed cost of gas at the station will draw quite the crowd and garner a lot of attention for the show.
“Producing a campaign for TNT that effectively showcases how the world’s most powerful fictional family, the Ewings, can blur the lines and wield enough power to change something in the real world is the type of work that Grey lives and breathes for,” says agency executive creative director, Lisa Topol. “Fans will just have to wait and see how generous the Ewings will be with the final price of gas.”
One thing is for sure, though, this guy is excited:
New Career Opportunities Daily: The best jobs in media.
Feb
20
Promotion for CBS’s Head of Programming
Posted in: UncategorizedNina Tassler, who introduced a string of successful comedies, was named chairman of CBS Entertainment, with a contract through 2017.
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Feb
20
NBC Expects Record Online Viewership for U.S.-Canada Semifinal
Posted in: UncategorizedOfficials at the network are expressing concern that demand for its live stream of Friday’s game could slow the nation’s office computer networks.
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Feb
19
Jimmy Fallon’s Audience Stays Large, but Where Will It Settle?
Posted in: UncategorizedWith more than 7 million viewers Tuesday night, the new host of the “Tonight” show is still drawing an unusually large audience, but expect those numbers to drop.
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Feb
19
‘Tonight’ Show Returns to New York After Nearly 42 Years
Posted in: UncategorizedThe studio where Jimmy Fallon will hold court is the same one that Johnny Carson reigned over before he left for California in May 1972, and that Jack Paar filled before him.
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Feb
18
McCann Launches Creepy ‘Lottery’ Spot for ZonaJobs
Posted in: UncategorizedMcCann Buenos Aires makes winning the lottery seem not that great in their creepy new spot for ZonaJobs, called “Lottery.”
The 1:19 ditty offers a surreal take on the winning the jackpot fantasy, positing that “before you can count all the zeros” people will be clambering for a piece of the pie. In the spot, these people are symbolically (and creepily) depicted as crows. “Lottery” does an admirable job of making falling into a lot of free cash seem unappealing, in a dark, twisted way. It succeeds at getting your attention and making you rethink some basic notions of what it means to be lucky, before finally revealing what “Lottery” is advertising with the line, “Lucky is doing what you love everyday,” followed by the ZonaJobs logo. The risk here, though, is that “Lottery” is so dark and twisted (blackmail and adultery even factor in) that people may be too uncomfortable to stick around that long, opting instead to flip channels or go to the kitchen for a snack.
“Lottery” marks McCann’s debut campaign for ZonaJobs, and includes graphical work in addition to the television spot. Chavo D’Emilio, general CD at McCann Buenos Aires, says that he hopes “Lottery” will “be the first of many more” for ZonaJobs, adding, “There are films that manage to bring together everything we like in advertising. It doesn’t happen very often but this is one of those films.” Credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Feb
18
CBS Drops Two and Adds Gonzalez to ‘NFL Today’
Posted in: UncategorizedTony Gonzalez is in and Dan Marino and Shannon Sharpe are out of the network’s N.F.L. studio show.
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Feb
18
McCann Oslo Follows Up ‘Grandpa’s Magic Trick’ with Sentimental ‘Snowball’
Posted in: UncategorizedMcCann Oslo has just released the follow up to their popular 2012 “Grandpa’s Magic Trick” spot for Wilderoe Airlines, with the new sentimental effort, “Snowball.”
The 55-second spot documents a long-distance relationship in which a woman complains that her boyfriend doesn’t come to visit her often enough. Things seem to be going bad when he says “I thought about visiting you…” The woman seems ready to give up, and indeed hangs up the phone, when her boyfriend offers up a big surprise. Directed by Marius Holst, who was also behind “Grandpa’s Magic Trick,” “Snowball” is a serious attempt to pull at your heart strings that, in the end, lacks the magic of Holst’s previous Wilderoe work. Heartfelt but strained, “Snowball” lacks the seeming effortlessness and natural joy that made the last spot so popular. Stay tuned for credits and “Grandpa’s Magic” after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Feb
18
The TV Watch: Jimmy Fallon Debuts New ‘Tonight’ Show in New York
Posted in: UncategorizedJimmy Fallon began his run hosting “The Tonight Show” as the grateful heir and eager freshman that older viewers can embrace without fear of being mocked or overlooked.
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Feb
18
TV Sports: An Interview Up Close, and Far Too Personal
Posted in: UncategorizedNBC’s Christin Cooper crossed the line from responsible journalism to intrusive reporting in provoking strong emotions from Bode Miller concerning his brother’s recent death.
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Feb
18
Costas Returns as Anchor for Olympic Broadcast
Posted in: UncategorizedBob Costas, NBC’s prime-time Olympic host, has recovered from an eye infection that kept him off camera for six days.
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Feb
17
Cigarette Ads Come Back to British TV
Posted in: UncategorizedElectronic devices are bypassing a loophole in the 50-year-old advertising code, but health officials and critics still have their doubts.
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