South by Southwest 2022 has officially started, with in-person events returning–under a new ownership team–after Covid has kept attendees at home since 2020. On this week’s episode of Yeah, That’s Probably an Ad, we are joined by Adweek’s sustainability editor Kathryn Lundstrom and senior emerging tech reporter Patrick Kulp are on-site in Austin. They preview…
In one of the zanier bookings slated for this year’s South by Southwest tech festival in Austin, Texas, billionaire mogul Mark Cuban is set to share a stage with a computer-graphic character called Zero, an anime-like avatar who sports spiky red hair and a cyborg right hand. The latter will appear via video call from…
As a music festival entering its 35th season, SXSW has seen the debuts of some of the biggest stars of our time: Katy Perry, John Mayer, The White Stripes and Amy Winehouse all got their major breaks in downtown Austin, Texas. But SXSW was destined from the start to be about more than music. Technology…
The fight against gentrification continues in Austin, Texas as more communities and cultures of color–especially Latinx and Black Austinites–are being displaced by the influx of new, largely white-owned businesses. To highlight the continued cultural erasure in Austin, creative agency The Many partnered with artist Harper Biewen for a social media and augmented reality initiative called…
When South by Southwest returns to downtown Austin, Texas, on March 11, the festival–renowned in part for its reputation as a launchpad for buzzy debuts–will be undergoing perhaps the most significant reinvention in its own 35-year history. In addition to returning to an in-person format for the first time since 2019, this year also marks…
As voting and abortion rights are eroded in its home state of Texas, South by Southwest is staying put. The annual conglomeration of festivals today addressed calls for it to leave the Lone Star State in the wake of restrictive new voting and abortion laws passed in recent weeks by the conservative state legislature. SXSW…
The lizard brains who occupy power in the Texas legislature are denying basic rights and freedoms to American citizens. It’s another key victory in their Culture War, which they’ve been fighting for how long now? Definitely since the 1960s. With the state legislature’s latest move to restrict access to abortions after six weeks, people who […]
The post SXSW 2021 Now In Danger of Being ‘Canceled’ appeared first on Adpulp.
Venues, restaurants and event centers around Austin, Texas, endured an unheard of and eerily silent Spring Break in 2020. Then, when South by Southwest (SXSW) announced on October 6, 2020 that it would be all virtual in 2021, hopes of a reprieve from Covid-19’s devastating effects on the hospitality industry were soundly dashed–and some of…
Penske Media is treating its NewFronts presentation like a coming-out party. The publisher of 24 brands, including several whose lineages trace back more than a century, has never participated in NewFronts until today. The group, which owns Variety and ARTNews, joined the presentation to rebrand PMC as a more active, cohesive enterprise in the world…
Key Insights Even if the event ends up being all virtual, it still holds value for brands and marketers. What SXSW will look like in 2021 is still up for debate, but brands are still planning to participate. SXSW can pull off a similarly impactful experience, but creativity will be necessary. The coronavirus pandemic has…
Following its first cancellation in 34 years in March due to the novel coronavirus pandemic, South by Southwest today launched the online portion of its 2021 programming, with details on the physical event to come. The annual conglomeration of festivals, which includes programming related to tech, branding, music, film, education and more, draws nearly 400,000…
South by Southwest may have been canceled, but the annual festival’s film lineup is heading to Amazon Prime Video–for free. As part of a partnership between SXSW organizers and Amazon, films that would have initially premiered as part of the 2020 SXSW Film Festival will instead screen digitally on Amazon Prime Video for 10 days…
The Fader was one of many brands to drop out of SXSW days before the host city of Austin, Texas canceled the event due to public health concerns over COVID-19. The decision was heartbreaking for the music magazine, which had to scrap plans for Fader Fort, its annual multi-day concert experience showcasing local and emerging…
Alex Amancio began to fear something would go wrong two weeks before South by Southwest was supposed to begin. Amancio, the CEO and co-founder of the multimedia studio Reflector Entertainment, had for a year been planning a big debut at the media, music and film festival in Austin, Texas. The plan was to unveil Reflector’s…
SXSW? Canceled. Cannes? TBD. Breaking news reporter Katie Lundstrom dials in from Austin, Texas to tell us what’s happening on the ground. Co-hosts David Griner and Ko Im also discuss working from home in the time of coronavirus. You can subscribe to Yeah, That’s Probably an Ad on Apple Podcasts, Google Play Music and Stitcher…
AUSTIN, Texas–It’s Friday, March 13. Today, Austin would have kicked off South by Southwest. Instead, the city is scrambling. Austin, the self-proclaimed “live music capital of the world,” is a booming tech city whose economy has come to rely on the visitors and revenue from the annual event. Last year, SXSW’s conglomeration of festivals brought…
For the first time in South by Southwest’s 34-year history, its host city of Austin, Texas canceled the cultural festival as the coronavirus–the pathogen that causes the illness COVID-19–threatens to become a pandemic. The festival, which was slated for March 13-22, provides an outlet for brands to reveal some of their buzziest experiences of the…
South by Southwest, an annual conglomeration of interactive, tech and music festivals taking place over 10 days in Austin, Texas, has been canceled due to concerns about the spread of coronavirus. The announcement late Friday came two days after officials insisted that canceling the event would not improve the safety of Austin residents. Since then,…
South By Southwest kicks off next week. Or does it? According to The Verge, Twitter is canceling employee travel to the annual South by Southwest festival, including CEO Jack Dorsey’s planned keynote, due to concerns over the spread of the coronavirus. The company announced Sunday it was halting all “non-critical business travel and events”, saying […]
The post Cancel Culture Comes to South By Southwest appeared first on Adpulp.
I am launching a new service at South By Southwest this year. I don’t have a name for it yet, but I am ready to describe the interwoven offerings. My highly customized introduction to Austin, Texas is a combination of concierge-like services, plus Marcom magic. I will pick you up in my Volvo wagon at […]
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