Editor’s note: Today’s column is the fourth installment in Jonathan Hanson’s sustainability series. Below, his conversation with Tentree’s co-founder and CEO shows how brands that treat sustainability as a business model are better able to create seamless customer touch points. Derrick Emsley’s company, Tentree, has some ambitious literal growth plans. The brand is a tree-planting…
If you’re an agency, working for Big Oil might get you sued. That’s the message of a new report from activist group Clean Creatives, a campaign by Fossil Free Media to encourage the advertising and PR industry to cut ties with fossil fuel companies. The 17-page publication, titled Smoke and Mirrors: The Legal Risks of…
Consumers chow down on more than 1 billion of Ikea’s famously filling and addictive Swedish meatballs every year, and through the magic of brand extension, fans have been able to buy meatball-scented candles and meat-free plant balls from the global retailer. Next up is another offshoot of the iconic product with ingredients that include clay,…
In February, Innocent Drinks had a “misleading” promotion banned by regulators for exaggerating its positive environmental impact. Now, as it launches a campaign entirely focused on sustainability, its CMO wants to collaborate with the wider advertising industry to ensure brands aren’t scared to speak out about green initiatives. Recently promoted from marketing director, the Coca-Cola-owned…
As one of the most widely used construction components in the world, cement is a source of around 8% of carbon emissions. In an effort to help cut down on that burden, researchers at Facebook parent company Meta recently set out to develop a less energy-intensive formula for the concrete it uses in its data…
Earth Day might be over for another year, but consumers have a message for brands: stop promoting products and services that are damaging the planet. Fresh data shows the public is becoming increasingly frustrated with airlines, SUVs and fossil fuel companies for doing just that. A study from think tank The New Weather Institute and…
The digital world is awash in green this Earth Day, with eco-friendly messages flooding inboxes, mailboxes and suggestion boxes all across the globe. Many of those messages come from companies eager to use the 52-year-old annual observance as a way to convince people that they really do care about the planet–maybe even more than they…
From forest fires to floods, climate change continues to accelerate. Consumers’ need for environmental commitments from businesses is essential now more than ever. A 2019 survey by Hotwire states that 47% of global internet users have ditched products and services from brands that violated personal values. Businesses need to rethink their strategies and play their…
Earth Day is a time to celebrate the beauty of the natural world and take steps to protect it. FCB New York and BMW of North America are doing both with a 60-second “The Future Finds Us” spot promoting the all-electric BMW iX first released last summer. Actor Chris Pine provides poetic voiceover set to…
For most people in 2022, it’s impossible to avoid using electronic devices. We work, socialize and entertain ourselves through them. So when faced with the environmental impact of their production, consumers often feel at a loss for how to respond. Back Market aims to change that. The ecommerce platform connects shoppers with certified refurbishers, offering…
These days, there is no shortage of headlines when it comes to the climate crisis. More and more people in experiential marketing feel compelled–and empowered–to become sustainability champions, due to their proximity to the big brands and insights into the younger, eco-conscious consumer base. Luckily, the opportunities to effect change are endless. Here’s what you…
To mark Earth Day April 22, Instagram added Earth Day stickers to Stories. When a user adds one of these Earth Day stickers to their Stories post, the post will be added to a multi-author Story that will appear in the first position in the application’s Stories bar. Here’s how to use the Earth Day…
There is one small thing Denis Hayes might have done differently when he was organizing the first Earth Day in 1969: had it trademarked. At the time, the 25-year-old Hayes had just dropped out of Harvard’s Kennedy School after one semester. Instead of studying public policy, he accepted a job offer from Wisconsin Sen. Gaylord…
With climate change threatening every corner of the globe and consumers demanding companies do their part to reduce their impact, sustainability is at the forefront of many brand leaders’ minds. On April 6, Adweek held its first ever Sustainability Summit, a virtual event that brought together brand leaders and marketing minds to discuss how they…
With the climate crisis causing an increase in natural disasters across the globe, it’s easy to fall into a sense of hopelessness in regard to the future of the earth. However, this is when taking action in defense of the planet’s ecosystem is most crucial, and countless people from all walks of life have mobilized…
Instagram released an “Earth” chat theme in honor of Earth Day April 22. This theme adds bees and vines to a conversation’s background. Our guide will show you how to use the Earth chat theme in the Instagram application. Note: These screenshots were captured in the Instagram app on iOS. Also note, this Earth chat…
According to the European Commission, 42% of brands are guilty of wildly exaggerating their green credentials. As we race towards Earth Day, sustainability platform Whereform wants to do its bit to tackle the issue with a catchy pop song it hopes will inspire change. “Stop the Wash” puts a humorous spin on the serious problem…
The creativity of the advertising community can be put to great use to solve real-world problems on occasion–and one of the greatest ongoing issues faced is the rapid deforestation of rainforests. Working with automaker Honda, Ogilvy Peru has engineered a piece of technology to potentially solve the indiscriminate cutting down of palm trees to reach…
To mark Earth Day April 22, Messenger released an “Earth” chat theme that adds vines and bees to a conversation’s background. When a user activates the Earth chat theme on a conversation, the conversation’s emoji will automatically be updated to the Earth emoji. In addition, six word effects will automatically be added to the conversation…
To mark Earth Day April 22, Meta released a number of new features across Instagram, Messenger and Facebook. Instagram users in over 30 countries can now create fundraisers through Instagram Reels. Users can choose from 1.5 million nonprofits, with Meta covering all donation processing fees. All donations raised through fundraisers go directly to a user’s…
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