As industries grapple with the reality of climate change, transformative innovation is necessary to adapt to the 1.5-degree target experts say will help us avoid the worst effects of a changing climate. For this year’s Sustainability Stars, Adweek is shining a light on the leaders who are uncovering those innovations, leaders who are making climate…
It must be uncomfortable for advertising executives to watch their Big Oil clients testify before Congress about their companies’ alleged misleading messages. In a House oversight committee hearing last year, Rep. Carolyn Maloney (D-NY) highlighted the mixed messaging between Exxon CEO Darren Woods’ comments to the public and what the company’s own scientists were warning…
Thin-film plastic bags are used to wrap food, furniture and apparel and are then discarded, often contributing to the huge amount of plastic that winds up in the ocean each year where it endangers animals and enters our food system. Fashion designer Tom Ford and Lonely Whale, a nonprofit focused on keeping plastic out of…
Each year, Pantone exercises its position as the reigning authority in color communication to crown the official color of the year–a moment that art, fashion and design enthusiasts await annually. Now, the brand is applying its expertise to identify a new, very critical selection of tones: the colors of water insecurity. To recognize World Water…
British lifestyle and clothing accessory brand FatFace reported sales growth of over 22% during the Christmas buying period, even beating the same five-week period in pre-pandemic 2019 with a 3% increase. And while the brand may be relieved to see its numbers ascend, FatFace is aiming for decline when it comes to its carbon footprint….
Ideally, sustainable tourism minimizes the energy used and pollutants created by the travel industry. Responsible tourism conditions visitors to avoid packing into popular destinations at once and eroding them beyond repair. Marketing can encourage both, but achieving these goals requires more than words, campaigns and Instagram-worthy pictures. Utah-based advertising and design agency Struck was asked…
The house lights dim, music begins playing and a spotlight illuminates the runway. But as the first model struts down the catwalk, it’s clear this isn’t your typical fashion show. All the models are puppets made from upcycled clothing. The unusual show is part of a new campaign from Vestiaire Collective, an online fashion marketplace….
Editor’s note: Today’s column is the third installment in Jonathan Hanson’s sustainability series. Below, he urges agencies to join the growing movement for climate change action and accountability by being selective with their creative capabilities. A growing number of creative professionals are beginning to reflect on how their work is contributing to climate change, as…
Jackass crew member Steve-O, never one to back down from a dare, has played tetherball with a beehive, jammed a fish hook in his face for a swim with sharks and walked a tightrope over an alligator-inhabited river–with raw chicken in his jock strap. All this was done for the amusement of the R-rated movie-loving…
There’s no longer any question: Climate change will have deadly and irreversible impacts on the world. The only thing left to wonder about is this: When will we–the public, governments, brands and agencies whose businesses have contributed to global warming–take the necessary actions in order to mitigate and adapt to the myriad challenges of a…
Shell Oil is abandoning its energy deal with Russia’s primary energy company as Western leaders take a united stance against the country’s military attack on Ukraine. The Houston-based energy company said it would exit its joint ventures with Russian energy conglomerate Gazprom and its subsidiaries on Monday. Shell’s announcement came a day after BP said…
“We are there to support them on that transition” WPP’s chief executive Mark Read says of the company’s continued work with fossil fuel burning energy companies, which has come under scrutiny following the launch of its own sustainability movement internally, while a growing scrutiny of “greenwashing” ads has also emerged. Read was speaking to analysts…
With $6.1 million of investment, ad-tech platform Good-Loop, which supports marketers’ sustainability drives, intends to expand internationally with new offices opening in New York and Chicago. The business, which has B-corporation status, already runs campaigns across 18 markets internationally. Led by co-founders Amy Williams, its chief executive, and Daniel Winterstein, who is chief technology officer,…
The U.K. sees 7.5 million wet wipes being flushed down toilets every day, according to a campaign in Scotland that aims to introduce a ban on those made using plastic in a bid to protect the country’s natural environment. The Scottish Water-led campaign, titled “Nature Calls,” claims that the country experiences 36,000 sewer blockages each…
Eighteen months after Facebook committed to limiting the spread of misinformation, new research from the Center for Countering Digital Hate has found far too much of it, especially on climate issues, still getting through to users’ feeds. In the summer of 2020, Facebook said it would add labels “on the worst of the worst misinformation.”…
Drinks brand Innocent is making impressive progress when it comes to sustainability, but there’s still a long way to go before we can see the positive environmental impact. “Reduce, Reuse, Recycle,” is arguably one of the most successful advertising slogans ever created. Teachers, neighborhood busybodies and unimaginative politicians have been rolling out this mnemonic for…
Innocent–the Coca-Cola-owned drinks brand which claims to produce “natural, delicious drinks that do good for the planet”–has seen its animated “Little Drinks, Big Ideas” campaign banned by the Advertising Standards Authority (ASA) in Britain. This could impact the future direction of its and other brand’s environmental marketing messaging as a result. The advertising campaign by…
We are at the beginning of the defining revolution of our time: The Fourth Industrial Revolution, also known as Industry 4.0, was first marked in 2015 by a team of scientists in Germany. Whether you know the terminology or not, the effects of Industry 4.0 are all around us–artificial intelligence, Internet of Things, cloud computing,…
Welcome to the era of electric vehicles–or at least the beginning of it. After a trickle of ads for all-electric cars in the 2010s, EVs dominated the auto ads in the 2022 Super Bowl. Six of the seven carmakers that advertised in the Big Game highlighted their electric offerings. And while only some of those…
Swedish electric vehicle brand Polestar isn’t afraid to tell it like it is. In its first Super Bowl spot, the automaker aims to show consumers exactly where it stands–and how it differs from other EV brands on the market. To do that, Polestar’s 30-second ad is a break from the norm in almost every respect….
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