One of the downsides of gathering tens of thousands of people together for the giant party that is the Super Bowl is the 70-odd tons of trash the event generates. In recent years, the National Football League and its brand partners have been exploring ways to lessen the Big Game’s environmental impact, from sustainable concession…
When he founded TerraCycle in 2001, Tom Szaky was in the business of keeping tough-to-recycle products out of landfills. In 2019, he expanded that mandate with a service called Loop, which focuses on reusing packaging instead of merely recycling it. In partnership with several well-known brands, Loop offers household goods from olive oil to laundry…
Earlier this month DTC footwear brand Allbirds debuted in Japan, about nine months after it started selling in China through Alibaba’s online B2C marketplace Tmall. As Allbirds mulls where to go next, international president Erick Haskell spoke at the National Retail Federation’s conference in New York this week about how the brand tackled the world’s…
Sustainability has become one of those buzzy terms in recent years that’s thrown around so often that it can start to feel meaningless–and in the complicated and often opaque world of fashion, it can be difficult to know where to begin. But it’s true that clothing production has a huge environmental impact: 1.2 billion tons…
Be good, and you might get lucky: Advertising’s new consumer pick-up line is all about a higher purpose and saving our world from all sorts of ills. Brands and business leaders try to outcry and outdo each other with big promises and pledges, like chattering bids at a cattle auction. The bidding war might benefit…
The National Trust was established in 1895, but the mission of Europe’s largest conservation charity is just as clear today as it was in the 19th century. In celebrating 125 years of preserving the countryside and coastlines of England, Wales and Northern Ireland, the organization kicked off a year-long campaign to remind people to slow…
JetBlue’s planning to make some serious sustainability strides in 2020. The budget airline has plans to offset carbon emissions on all domestic flights by July, and will also begin using sustainable jet fuel on flights out of San Francisco International Airport sometime this year as part of a broader plan to prepare for what it…
On the first episode of Yeah, That’s Probably an Ad in the new year, we’re discussing all things CES 2020–the show that has evolved to set the agenda for much more than the tech world, and the first big opportunity for companies to make a splash. Travel reporter Ryan Barwick joins us to talk about…
Advertisers have a way of turning most any product into a presentable pitch, but that’ll soon prove challenging for those in the travel industry as worsening climate change turns the world’s most beautiful destinations into scenes from the apocalypse. That’s the pitch for the new social campaign created by FF Los Angeles for Fridays For…
As the Arctic continues to break heat records and rising temperatures threaten biodiversity across the globe, Gen Z views climate change as an imminent menace that will impact the entirety of their lives. According to a survey from Solar Simplified, 94% of Gen Z believes in climate change and 70% thinks we are in crisis….
Outerwear brand Noize is a relative newcomer to the steadily growing environmentally conscious fashion industry, but it has lofty goals: disrupting the fast fashion landscape. The brand’s vegan puffer jackets and cruelty-free parkas (sold online and at major retailers) are built to withstand Canadian levels of wintry weather with fills entirely made of recycled plastic…
As the backlash against fast-fashion claims yet another victim in Forever 21’s bankruptcy, H&M’s CEO Karl-Johan Persson has spoken out about his concerns for a culture of shaming consumers that blames them for abandoning fashion brands. However, the state of fashion today is symptomatic of a shift toward healthier purchasing habits. Consumers are beginning to…
Imagine the kind of legacy one would have to build in order for even its mere silhouette–ostensibly, the vaguest of likeness–to be instantly identifiable. For example, Alfred Hitchcock and the original Charlie’s Angels lineup have two of the most famous profiles in pop culture. It’s not just about being distinctive, but possessing the longevity that…
In a new partnership with McDonald’s, Ford is using coffee chaff–the dried coffee bean skin that comes off during roasting–to build car parts. The United States produces around 1 million pounds of coffee chaff per week, according to Debbie Mielewski, Ford’s senior technical leader of the sustainability and emerging materials research team. Some of that…
In developing its newest shoe, Reebok tried to answer one tough question: How can it create a high-performance running shoe using only natural, sustainable materials? To find the right ingredients for the new Reebok Forever Floatride Grow, the athletic brand’s innovation team tested dozens of unconventional materials, from fruits and mushrooms to all kinds of…
For many, Forever 21 filing for Chapter 11 bankruptcy is a wake-up call for the fast-fashion industry. There is a challenge for brands to stay relevant and favored, and as always, there are great opportunities for those who understand where consumers are moving toward. Some analysts have mentioned that the Forever 21 crisis was primarily…
Every day, there’s a new story about plastic packaging finding its way into our oceans or our landfills. Single-use plastics are a huge problem for the recycling industry, obviously, but it may surprise you to discover that this crisis is also largely about branding. That’s because most plastic is generated by consumer packaging, and packaging…
While it can be a bit unnerving for pedestrians when a car whooshes by with little more noise than a passing breeze, the relative silence of electric cars is one of their best attributes. We’ve become so accustomed to the raucous clatter, sputter and grinding of combustion engines, we hardly even notice the sounds until…
Following Marriott, Hilton, and the InterContinental Hotels Group (IHG) lead, Hyatt has officially joined its corporate peers in kicking single-use plastic toiletries to the curb. The hospitality brand announced Tuesday morning that it would be transitioning from “small bottles of shower gel, shampoo, conditioner and lotion,” to “large-format” containers in the brand’s 896 hotels and…
Every second, Americans use 1,500 plastic bottles. And despite the prevalence of recycling, 80% of those bottles end up in a landfill or in the ocean. What’s worse: Plastic isn’t biodegradable–those bottles will take up to 1,000 years to break down. Though still a ubiquitous sight at grocery stores and restaurants, few materials have suffered…
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