Hasta La Creative!

RPA has launched a social extension of its “Happy Honda Days” campaign, which launched last month featuring nostalgic toys of yesteryear.

The new extension consists of three new videos featuring Skeletor and He-Man, Jem and G.I. Joe, and Gumby and Pokey. The extension was launched yesterday with Skeletor taking over Honda’s Twitter account. Each duo sings a new version of a classic Christmas song (except for Gumby and Pokey, because they don’t know any Christmas songs) and calls on viewers to vote for their rendition. Honda will donate a total of $100,000 to three charities – Children’s Hospital of Orange County, the Little League Urban Initiative and the Pediatric Brain Tumor Foundation — with $50,000 going to the charity associated with the winning video and the other two receiving $25,000 each.

In the most amusing of the three videos, Skeletor sings of his newfound bromance with He-Man to a rendition of “Jingle Bells,” which has been rechristened “Jingle Bros.” According to Skeletor, the duo are now Facebook friends and even got matching tattoos, although it ends with a not-so-surprising twist. In the other videos, G.I. Joe wins over Gem with some Kung Fu moves, and Gumby and Pokey interact with random items. You can watch them on Honda’s YouTube page and vote for your favorite (or just for the associated charity you’d most like to receive money). We’ve included “Jingle Bros” above and the other two videos after the jump. (more…)

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W+K Portland got Richard Sherman to star in its new spot “Never Finished” for Nike, following on the heels of Sherman’s recent appearances for Neff earlier this month and Campbell’s in August.

The new spot deals with the hype train surrounding Sherman, as he is constantly bombarded with media discussions of whether or not he is “the best.” “Never Finished” does a good job at finding humor in the situation, aided by a believably exasperated Sherman. The highlight is probably the made for TV biopic, starring Damon Wayans Jr.

Sherman’s roles in ads so far have mostly seen the Seahawks star not taking himself seriously and playing with his public persona. That definitely continues with “Never Finished,” but the schtick is much less over the top than some of his past roles, and the more nuanced characterization fits Sherman well as the spot, more than anything, mocks the media hype that surrounds star players. It makes for an entertaining ad, and Sherman’s most enjoyable performance by far.

The campaign, which runs until October 9th, also includes five additional videos, with special cameos from Johnny Manziel, Victor Cruz, Ndamukong Suh and Ken Griffey Jr.
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We figured we’d hold off on posting about this until this afternoon because it’s Friday and you might actually be able to view this in full, if you haven’t already, because it deserves to be.  Werner Herzog, the legendary director, writer and/or producer of a million projects including Grizzly Man during his 50-year career, has gone behind the camera once again for the above documentary, From One Second to the Next. This is the epic, poignant, sad and important extension of the ongoing “It Can Wait” PSA campaign initially launched by AT&T that has now been supported by the other major wireless carriers including Sprint, T-Mobile and Verizon.

Herzog, along with BBDO New York, continues to hammer the message home that texting while driving doesn’t shouldn’t mix via the tales of four different people who were affected by it on either end of the spectrum. Be safe this weekend and if you’d care to, take the “It Can Wait” pledge here. Credits after the jump.

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New Career Opportunities Daily: The best jobs in media.