As it turns out, the biggest winner from Super Bowl 56 was not the Los Angeles Rams, but Coinbase and its ingenious TV ad. Marketers everywhere know that the simpler the ad the better, and Coinbase’s floating QR code that nostalgically reminded us all of the DVD era was the perfect combo of curiosity-piquing, non-complicated…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: What Is Madewell Made Of? Clothing brand Madewell and agency Yard NYC are launching the latest set of spots in their ongoing “What Are You Made Of?” campaign. This installment features “culinary creatives” Sohla El-Waylly, Padma…
Tens of millions of Americans likely did a collective double take during the opening minutes of this year’s Super Bowl, when their screens went black but for a color-changing QR code that floated from one edge to another in an imitation of a classic DVD screensaver. The minute-long spot was a bold gambit on the…
Willie Nelson is a funny man. The brand team at Sketchers thankfully recognizes this and created a commercial that highlights Mr. Nelson’s dry wit. The legendary recording artist appears in two new Skechers commercials, both filmed on his Luck Ranch in Spicewood, Texas. “Willie Nelson is an American icon whose appeal knows no boundaries and […]
The post Willie Nelson Wears Sketchers, And It’s Perfectly Legal appeared first on Adpulp.
You just spent $7 million on a 30-second Super Bowl ad… and it flopped. Sure, the Big Game winners get their share of fanfare; this year it was the Coinbase QR code spot, which offered a limited time promotion of $15 in free Bitcoin to new users, along with a $3 million giveaway. But the…
Every year, the advertising and branded-content landscape surrounding the Super Bowl is a feeding frenzy to attract consumers attention. Brands in this year’s big game reportedly spent $7 million for a 30-second spot, making the price of an ad on Super Bowl 56 the most expensive game to advertise on to date. Across all advertising…
As more brands lean on social for messaging during the big game, advertising across the board on platforms was more expensive in 2022. The price for social ads on platforms like Facebook, Instagram, Pinterest, Snap and TikTok were 26% higher than in 2021, according to paid social advertising platform StitcherAds. The average cost per one…
Before the Super Bowl on Sunday, Michoacán Gov. Alfredo Ramirez Bedolla boasted about the state’s avocado sales on Twitter, writing that “regardless of who wins the game today, the avocado produced in Michoacán is already the real winner of the night.” Solamente en febrero, se espera una venta de aguacate por 350 millones de dólares. […]
The post Supply of Avocados from Mexico Cut Short by U.S. Dept. of Agriculture appeared first on Adpulp.
Welcome to the era of electric vehicles–or at least the beginning of it. After a trickle of ads for all-electric cars in the 2010s, EVs dominated the auto ads in the 2022 Super Bowl. Six of the seven carmakers that advertised in the Big Game highlighted their electric offerings. And while only some of those…
Liquid Death may have lost its $50,000 bet on the Cincinnati Bengals, but the renegade canned water company saw a big payoff from its regional commercial filled with hard-partying children. The controversial spot–which aired in 23 major markets including New York, Chicago, Los Angeles, Philadelphia and Dallas–used a cover of the Judas Priest classic “Breaking…
To put it simply: Highdive has figured the Super Bowl out. The 70-person independent agency based in Chicago has strung together a comically long line of beloved Super Bowl ads. In 2020, it created the USA Today Ad Meter’s top and fifth ranked ads for Jeep and Rocket Mortgage, respectively. Last year, it nailed down…
The year is 2020, and it seems like every other advertisement during the Super Bowl highlighted an upcoming blockbuster, sure to be a smash hit. Whether it was F9, Black Widow, No Time to Die or A Quiet Place Part II, the Big Game was ripe with spots from major studios. Flash forward to 2022,…
36 million U.S. households, or more than 1 in 4 U.S. homes, tuned into the Super Bowl this year, which is a 12% increase from last year’s game. And among those viewers who paid more attention to the commercial breaks than the game itself, there were a few apparent marketing themes at play. To name…
Few new technologies have generated as much buzz in recent years as nonfungible tokens, or NFTs. As with social networks, virtual reality and cryptocurrency when they first hit the scene, the excitement surrounding these unique digital assets has led many to question whether they will live up to the hype. But NFTs are not a…
Amazon’s “Mind Reader” was the most-viewed Super Bowl 56 commercial on YouTube on game day (through 7 p.m. ET/10 p.m. ET). The spot features celebrity couple Scarlett Johansson and Colin Jost exploring all of the things that could go wrong if the Amazon Alexa assistant could actually read people’s minds. The 10 most viewed Big…
Pepsi became a back-to-back-to-back MVP winner in the fifth year of Twitter’s Brand Bowl, which recognizes companies that drive the most discussion on its platform during the Super Bowl. Twitter shared details on the winners of Brand Bowl LVI, as well as last year’s winners. MVP This award goes to the brand that ran a…
Getting a Super Bowl brief is one of those opportunities you dream about as a creative. Nailing it can change the trajectory of your career. Then, about five minutes after getting briefed, reality sets in. Your palms start to sweat. Your brain draws a blank. And the faster you realize what’s riding on it, the…
The Pepsi halftime show won the Super Bowl. #HipHopWonTheSuperBowl I can see the argument for this claim. A star-studded 14-minute hip-hop medley has the kind of impact that no ad will ever deliver. But does it make people want to drink more Pepsi? This ROI question hangs over all the brands who invest in Super […]
The post Super Bowl LVI Brand Advertising Highlights (A Monday Mandatory) appeared first on Adpulp.
Barbie has won this year’s Super Bowl, or at least Rocket Homes and Rocket Mortgage’s spot featuring the iconic doll alongside Anna Kendrick has, according to the 24th annual USA Today Ad Meter. This is the second consecutive year that the home loan experience company has topped the list, this year doing so with a…
Every year, Super Bowl ads contain hidden Easter eggs, obscure references, inside jokes, cameos and homages. Adweek watched every ad over (and over again) looking for the best gems. Here’s what caught our attention and let me know what ones you spotted by tweeting at me. Taco Bell This ad is clearly a troll of…
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