Feb 16

Does the Super Bowl Ad Blitz Still Make Sense?

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You just spent $7 million on a 30-second Super Bowl ad… and it flopped. Sure, the Big Game winners get their share of fanfare; this year it was the Coinbase QR code spot, which offered a limited time promotion of $15 in free Bitcoin to new users, along with a $3 million giveaway. But the…

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