The last time we saw The Sopranos, Tony and his family were sitting in a diner when an abrupt fade to black left viewers wondering what happened to the mob boss. Now Chevrolet, oddly enough, has pulled back the veil to give us a peek at the fates of at least two of the HBO…
The Super Bowl pregame slot is a moment of intense anticipation for viewers, fans and marketers, so it’s a fitting theme for McDonald’s to explore in its 30-second ad appearing before kickoff. The ad, “Can I Get Uhhhhhhh….” is inspired by what Jennifer Healan, vp of U.S. marketing, brand content and engagement at McDonald’s, described…
Netflix returned to this year’s Super Bowl ad for the first time in three years, with a 60-second spot packed with A-listers highlighting the streaming giant’s upcoming 2022 film slate. Earlier this month, Netflix revealed a fourth wall-breaking sneak peak of the new films headed to the streaming service this year, and the first half…
If your vision of cryptocurrency is a cloud of people hovering above your city waiting to lift you into their ranks, eToro has a Super Bowl ad for you. For social trading platform eToro’s first-ever Big Game commercial, agency partner Alldayeveryday and media firm Juice Media created a fairly literal interpretation of cloud-based chat and…
Between cryptocurrency, meme stocks and the overnight ubiquity of sports gambling, the world of personal finance has never been more complicated. Luckily, in a 30-second spot called “Off The Grid,” a reluctant hero has reemerged to guide amateur investors through the new world of investing. The E*Trade baby, a character that first emerged in 2008,…
T-Mobile is reuniting Scrubs stars Zach Braff and Donald Faison for a musical duet in a surprise third Super Bowl ad promoting the carrier’s new 5G home internet product. The 30-second ad, produced by Panay Films, will air in the third quarter of the Big Game after the brand’s other two spots starring Miley Cyrus…
T-Mobile tapped country music legend Dolly Parton and Miley Cyrus to star in the brand’s campy Super Bowl ads this year. The premise here is that Dolly and Miley are working to save people from their inferior 5G networks. According to the brand’s press release, Dolly and Miley are fighting the good 5G fight. All […]
The post Dolly Parton and Miley Cyrus Just Want What’s Best for Your Phone appeared first on Adpulp.
AMC+, AMC Networks’ premium streaming service, will be making its Super Bowl debut with an ad in today’s game, sources told Adweek. The spot will be focused on AMC+’s 2022 slate, which includes the biggest year of original programming in AMC Networks’ history. The ad will debut footage of the first two projects from AMC…
Mint Mobile is making its return to Super Bowl Sunday this weekend, but you might need to tune in a bit early to catch the Ryan Reynolds-owned brand’s ad. No, not the pre-game show. A few hours before that. You can’t miss it. It’s the ad that’s upside-down. While the budget cell service did make…
This Sunday, Taco Bell returns to the Super Bowl with a new commercial that features Doja Cat and the remake of the pop-rock anthem “Celebrity Skin” by Hole. The new song features lyrics reworked in partnership with Courtney Love. Set to air during the fourth quarter, “The Grande Escape” is an epic story of liberation […]
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Shoe brand Skechers has relied on comfort as an important feature to sell in advertising its shoes through the years, and that quest for comfort continues on in a Super Bowl 56 campaign starring musician, actor and activist Willie Nelson. The global campaign features two 30-second spots that were filmed at his Luck Ranch near…
Country stars Miley Cyrus and Dolly Parton are parodying fundraiser PSAs in T-Mobile’s ninth consecutive Super Bowl appearance this year. The first 30-second spot shows the elder music legend talking over a video chat about the need to “rescue” 5G phones from supposedly lesser networks AT&T and Verizon, while the second is a montage of…
It’s official: the Los Angeles Lakers are in the Super Bowl. HBO partnered with creative agency Motive for a 30-second Super Bowl ad touting Winning Time: The Rise of the Lakers Dynasty, its upcoming limited series about the 1980s Lakers. HBO released the full trailer for the series, premiering March 6, today. The Super Bowl…
Bruce Claypool, a designer who worked for NFL Properties in 1981, has spent some time this week thinking about his most well-known creation: the Cincinnati Bengals helmet. The Bengals are preparing for their third appearance in the Super Bowl, which will be played on Sunday in Claypool’s hometown of Los Angeles. And the fact that…
All small businesses do is win by using Intuit QuickBooks, at least according to DJ Khaled in the company’s first Super Bowl ad. The 30-second spot, airing during the fourth quarter of the game and created with agency TBWAChiatDay LA, combines QuickBooks and Mailchimp as part of QuickBooks’ “Early Start” campaign focusing on helping new…
For most brands and agencies, pulling together one Super Bowl ad can be a Herculean task, sometimes taking many months and involving every person within an agency to produce a brand’s most visible marketing moment of the year. Wieden+Kennedy didn’t just execute one ad this year. It’s dropping six in-game national spots–the same as last…
Success of a Super Bowl ad goes beyond star-studded casts of NFL celebrities, rappers and comedians. You’ll notice that big players such as Lay’s, Cheetos and Doritos have already released teaser ads, taking advantage of the opportunity to capture early attention and stay top of mind throughout the game day festivities. For frequently purchased CPG…
It’s NBC’s turn to air the Super Bowl–but the broadcast network isn’t the only way for audiences to watch Sunday’s game. NBCUniversal is making Super Bowl 56 available on both its Peacock streaming service and the NBC Sports app, as well as NBCSports.com. On linear, in addition to NBC, the game will also be telecast…
The Super Bowl is usually home to ads by beer brands, snack foods and other consumer goods, pushed by any number of celebrities. But since the game is the biggest platform for advertisers and grabs the most eyeballs at once, other companies often wedge themselves into the mix. Such is the case with Cue Health,…
Welcome to the holy grail of advertising: the Super Bowl, where $7 million nabs you 30-seconds in front of a live audience of 200 million eyeballs (give or take a few who run to the restroom during the commercials). Part of the reason for this high price tag is the newcomer brands that want to…
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