For the second consecutive year, Coca-Cola has decided not to play in this year’s Super Bowl, as the beverage brand focuses on existing sports marketing plans. The move leaves rival Pepsi’s Super Bowl 56 presence without a major challenger during the broadcast. Pepsi previewed its “cinematic, supersized, five-headliner” Halftime Show lineup earlier this week. In…
Super Bowl 56 will mark the third consecutive Big Game during which GlaxoSmithKline’s Tums antacid brand aims to create some “TUMSworthy” moments. Tums ran a sweepstakes on its @TUMSOfficial Twitter account during Super Bowl 54, live-tweeting #Tumsworthy moments during the game–“the heartburn-inducing fumbles, foods and commercial breaks”–and letting Twitter users respond with the #Tumsworthysweepstakes hashtag…
The automotive industry has been burdened as of late by shortages caused by Covid-19-related supply chain disruptions. Prices are skyrocketing and demand is outweighing supply, making buying or selling a car an increasingly complicated endeavor. This can be exponentially true when dealing with used cars. End-to-end ecommerce company Vroom is leaning into convenience and reliability…
Although Lay’s is back, Seth Rogen might be gone for good. A new teaser for the Frito-Lay potato chip brand’s upcoming Super Bowl commercial–its first time back in the Big Game in 17 years–shows a deranged-looking man singing to himself about Rogen’s absence. Meanwhile, the camera zooms in on what appears to be a shrine…
When Pepsi first announced its supersized, five-headliner lineup for the Super Bowl 56 Halftime Show in December, the brand made one thing clear: For 2022, Pepsi wants to go bigger than ever. Based on the cinematic teaser it released for the big event, the brand is well on its way. Ahead of the major musical…
We’re still waiting to hear which A-listers will be popping up in Super Bowl 56 ads on Feb. 13, but at least one major star will be prominently featured in NBCUniversal’s coverage of the game. Halle Berry is set to host the opening segment of NBC’s Super Bowl kickoff show, an idea that Fred Gaudelli,…
After four months of silence about the state of its Super Bowl 56 and Winter Olympics ad sales, NBCUniversal is finally opening up about its expected ad revenue haul for both major February sports events. The company is still holding on to “a few” ad units for Super Bowl 56, and its sales for the…
Warehouse retailer Sam’s Club is making its Super Bowl debut in 2022 with a 30-second spot featuring actor Kevin Hart. The ad will focus on what the retailer calls its “VIP-worthy” experience, which includes the Scan and Go feature it launched in 2019. Scan and Go allows members to scan products and skip the checkout…
When it comes to branding, Megan Thee Stallion has had a banner year. After heating things up with CashApp, Nike and Popeye’s in 2021, the Grammy-winning artist continues her hot streak with her next major win: a starring role in Flamin’ Hot’s Super Bowl ad. Today, Frito-Lay confirmed Megan Thee Stallion as its big celebrity…
Kia America is back in the game this year with a 60-second spot that will build on the auto company’s deeply-established Super Bowl presence, including its three-year sponsorship of the USA Today AdMeter, it said in a statement. The spot will be Kia’s 13th Super Bowl ad. The brand will return after skipping last year’s…
Between the on-field drama at California’s SoFi Stadium, ads from PepsiCo and its subsidiary Frito-Lay will dominate the screen for much of Super Bowl 2022. To ramp up to the Big Game, the two brands have launched a campaign focusing on the NFL playoffs. The two-minute spot stars past NFL greats including brothers Eli and…
NBCUniversal is the latest media company to not only line up its first partners as it creates alternative measurement currencies following Nielsen’s significant stumbles last year–but also set up its first test of that offering for early this year. ISpot.tv has been tapped as NBCUniversal’s first certified measurement partner in the company’s efforts to create…
Wallbox’s first TV spot will air during the most watched event of the year. The electric vehicle charging brand is working alongside The David Agency to produce the national campaign, which will also contain digital components following the Super Bowl. The 15-second spot will be featured during the second quarter of the game on NBC…
As the Super Bowl quickly approaches, more brands are unveiling their advertising plans for the Big Game, including Avocados From Mexico (AFM). The brand previously announced plans to return to the event in November. Now, AFM has launched a multifaceted digital campaign–along with a new partnership with eCommerce Acceleration platform, MikMak. Titled “House of Goodness,”…
Taco Bell is back in the Super Bowl limelight, announcing that it will release an ad for the Big Game after a five-year hiatus. Celebrating its 60-year anniversary this year, the restaurant chain will air a 30-second commercial in the fourth quarter of Super Bowl 56 that “celebrates a modern expression of Live M?s.” Though…
It has been 17 years since Super Bowl fans witnessed a Lay’s Potato Chips ad during the big game. Now, the popular chip brand is ready to make a triumphant return. Today, Frito-Lay confirmed that the snack tentpole will return to Super Bowl 56 with an in-game spot. The news arrives mere days after the…
Unlike past Super Bowls, this time Frito-Lay’s Flamin’ Hot variety is getting a spot all to itself. The commercial will feature Cheetos Flamin’ Hot Crunchy and Doritos Flamin’ Hot Cool Ranch, a new product that debuted late last year. Although the company didn’t disclose any additional details, it said the ad will also involve a…
Kellogg’s Pringles will join DraftKings, Avocados From Mexico and cryptocurrency exchange Crypto.com in this year’s Super Bowl. The snack brand plans to air a 30-second spot created by WPP’s Grey Group during the Big Game on Feb. 13 at SoFi Stadium in Inglewood, Calif. The appearance will mark Pringles’ fifth consecutive year as an advertiser….
There is a Yiddish proverb: “Better an ounce of luck than a pound of gold.” Well, the American advertising sector may expect both in the years to come as the sports betting sector is expected to grow at speed. With fascination and fandom at an all-time high across properties such as the National Football League,…
Super Bowl 56 is right around the corner, and it’s time to start monitoring which brands are participating in football’s favorite Sunday. Adweek’s Super Bowl LVI Ad Tracker will keep a pulse on the latest brand news related to the Super Bowl, their teasers and full spots. We are tracking national commercials as well as…
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