Jan
13
NBCU Sets iSpot.tv as First Alternative Measurement Partner
Posted in: UncategorizedNBCUniversal is the latest media company to not only line up its first partners as it creates alternative measurement currencies following Nielsen’s significant stumbles last year–but also set up its first test of that offering for early this year. ISpot.tv has been tapped as NBCUniversal’s first certified measurement partner in the company’s efforts to create…
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