Terry Tate made a big impact when the fictional “Office Linebacker” terrorized unsuspecting office workers in the now famous Reebok Super Bowl ad. Now, an homage to Tate is running for Super Bowl 56, in a spot from condiment company Hellmann’s featuring former NFL linebacker-now-coach Jerod Mayo. The brand teamed up with a dedicated WPP…
Is it wrong for members of a small, isolated community to be deeply zealous about smelling good? That’s a question one stinky stranger is forced to ponder in Irish Spring’s first-ever Super Bowl ad, set to air during the fourth quarter. The 30-second spot, titled “Welcome to Irish Spring,” was made by creative agency Ten6….
This coming Sunday, a parade of new ads will interrupt the NFL’s programming. A few legacy brands will return to the Super Bowl with the horses that brought them. Most of the other advertisers will be looking to score points with customers and the press care of their innovative new approaches to their showcase (and […]
The post Is Anyone Fully Informing the Public? Not This Week appeared first on Adpulp.
Rocket Mortgage will return to the Super Bowl with its fifth ad since 2018, this time around featuring Anna Kendrick and Mattel’s Barbie as the Barbie Dreamhouse turns 60 this year. The 60-second spot will run in the second quarter of the game and, as usual, Rocket Mortgage will not be releasing the ad beforehand….
It’s officially Super Bowl week at Adweek and we are bringing all the coverage before and after this weekend’s Big Game. Adweek’s agencies editor, Jameson Fleming, returns to discuss what will be the most talked-about ad of the year and which brands will dominate the conversation. For more Super Bowl coverage, check out this week’s…
Building off online retailer Rakuten’s Super Bowl teaser, starring Ted Lasso’s Hannah Waddingham practicing an evil laugh, the brand has released its first full Super Bowl spot. The ad, “High Stakes,” finds cunning high roller Waddingham at the head of a long poker table, raising the stakes against another woman in what appears to be…
FTX hates that you’re skeptical of cryptocurrency and is willing to just give you some to change your mind. The cryptocurrency exchange is running a 60-second spot during the second half of the Big Game, and will give away an amount of Bitcoin equal to the time the ad airs on the East Coast. Basically,…
It’s been 20 years since the last installment in the Austin Powers film franchise, but it looks like we might see some of the satirical series’ characters in this year’s Super Bowl. Rob Lowe shared an Instagram story Sunday showing his character–Young Number Two–laughing maniacally alongside Mike Myers’ Dr. Evil, Seth Green’s Scott Evil and…
In 2014, racing driver Danica Patrick set a record for the most Super Bowl appearances by a celebrity in her 13th ad for web hosting platform GoDaddy. Eight years later, a surprising contender is hot on her heels: Amazon’s digital assistant, Alexa, which is about to make its seventh consecutive turn in a Super Bowl…
On a boring date? Escape through a crack in the floor. Wall in your way? Just jump straight through it. Bud Light Next, the first zero-carb beer from parent company Anheuser-Busch, is entering the Super Bowl with a 45-second spot focused on looking past the present to build a better future. The commercial, titled “Zero…
Perish the thought, but for many viewers, the Super Bowl is about more than the ads. With linear TV viewing down, fewer people are seeing them. And when they do, the social chatter is likely to be critical–or worse, neutral. An analysis of online conversations during the last five Big Games by Influential, an AI-powered…
Sometimes a Super Bowl ad doesn’t have as much to do with raising awareness as it does establishing legitimacy. A brand’s ability to spend up to $7 million for 30 seconds of national airtime means it must be doing something right. Right? “It shows investors and consumers that a company is in a position to…
After Dan Lovinger successfully executed the ad sales version of the triple axel in 2018–the NBC Sports Group ad sales chief oversaw more than $1.2 billion in sales for Super Bowl 52 and the Pyeongchang Winter Olympics, held just four days apart–he took a weeklong break. But he soon found himself contemplating his next gargantuan…
It was mid-December 2009. Procter & Gamble had an extra 30 seconds of ad time in Super Bowl 44 and a giant warehouse full of Old Spice body wash that was collecting dust. If I remember correctly, the plan was to sell the lot with the help of a Big Game spot, and then retire…
Could a creative AI pitch a Super Bowl ad concept as solid as a human could? Now you can decide for yourself. Adweek gave a set of fake ad prompts to a group of human creatives with Super Bowl ad experience, then fed the same prompts to our award-winning Super Bowl Bot, a content-generating AI…
It’s hard enough to measure a Super Bowl ad’s effectiveness, but it’s another debate entirely when it comes to an ad’s influence. Over more than five decades, very few Super Bowl ads have left a lasting mark on the creative industry. We asked veteran creatives, most of whom have made Super Bowl ads, to discuss…
Caesars just wrapped its first season as the National Football League’s exclusive casino sponsor and nonexclusive sports betting and free-to-play partner, which it’s celebrating with a Super Bowl party fit for royalty. Caesars booked a 30-second spot in the Big Game’s second quarter featuring Curb Your Enthusiasm actor and comedian JB Smoove and Academy Award-winning…
Kia’s 13th Super Bowl spot is as much about its robotic dog protagonist as it is about its all-electric Kia EV6 crossover SUV. The wide-eyed pup first seen in a teaser gets a full-blown adventure in the Big Game spot as it chases down the EV6 and finds its forever home. “Robo Dog,” created in…
“What’s gotten into Lindsay Lohan?” It’s a question that, in a different place and time, could have yielded a number of very colorful responses. But according to Planet Fitness’ newest installment of its celebrity-driven “Feel Fitacular” campaign, the only thing that’s gotten into the actress lately is a decent workout. Today, the fitness brand reveals…
Twitter’s Brand Bowl, which recognizes companies that drive the most discussion on its platform during the Super Bowl, enters its fifth year with Super Bowl 56, and Twitter Next senior director for the U.S. and Canada Ryan Oliver spoke with Adweek about trends the social network is seeing as kickoff approaches. Oliver said some companies…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
