Feb 07

The Story of the Super Bowl Commercial That Never Was

Posted in: Uncategorized

It was mid-December 2009. Procter & Gamble had an extra 30 seconds of ad time in Super Bowl 44 and a giant warehouse full of Old Spice body wash that was collecting dust. If I remember correctly, the plan was to sell the lot with the help of a Big Game spot, and then retire…

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