Even though the month of June is pro football’s off-season, fans got an unexpected piece of action last week, thanks to the Instagram account of Carl Nassib. “I just want to take a quick moment to say that I’m gay,” the defensive end for the Las Vegas Raiders said in a video he posted on…
The National Football League’s Kansas City Chiefs are hiring Lara Krug as CMO, a newly created position charged with growing the team’s global fanbase. As the club’s first-ever CMO, Krug will oversee all marketing functions, including brand marketing, community outreach, digital, social media, website operations, event entertainment and content production. She will also implement strategies…
Twitter is teaming up with content creator NBA Paint as the National Basketball Association fast-breaks toward this year’s NBA Finals. NBA Paint was behind the current header image on the @TwitterSports account, and his design skills have captured Twitter CEO Jack Dorsey, as well. Pepper Jack Dorsey. https://t.co/znTggiltMb pic.twitter.com/ro3xiwLE4q — playoff paint (@nba_paint) June 25,…
One of the time-honored traditions in sports is carving the names of members of Stanley Cup-winning teams onto the iconic trophy, and the National Hockey League teamed up with Twitter to enable some fans to have their shot at immortality, as well. Fans can tweet directly to the @StanleyCup account with the hashtag #StanleyTweets, and…
The first round of Wimbledon tennis matches got underway on Monday against a backdrop of grey, rainy skies in London. Despite the grim weather forecast, The Championships provide a creative playground for brands eager to engage fans after the most famous summer tennis tournament was cancelled last year due to the Covid-19 pandemic. This year’s…
The pandemic-delayed 2020 Summer Olympic Games in Tokyo will finally get going July 23, 2021, and Twitter vice president of global client solutions Sarah Personette shared some insights and best practices for brands looking to feel the glow of the Olympic flame. Personette wrote in a blog post Thursday, “After over a year of pandemic-caused…
With exactly a month to go until the postponed 2020 Tokyo Olympics, NBCUniversal is slowly lifting the curtain on its plans for the biggest sporting event of the year. Streaming service Peacock, which debuted last summer, will factor into NBCUniversal’s Olympics coverage for the first time. The 2020 games were initially planned as a tentpole…
NBCUniversal has been quiet about its Tokyo Olympics ad sales efforts since the Games were postponed in March 2020 due to Covid-19. But exactly a month before the Opening Ceremony, the company is finally sharing some more details about its Summer Games advertising revenue. While the company isn’t yet releasing a specific revenue number, execs…
Inspired by our coveted award by the same name, Adweek presents a new livestream video series hosted by Chief Content Officer Lisa Granatstein. The Most Powerful Women in Sports, exclusively available to Adweek+ subscribers, celebrates the female power players in the sports world. The biweekly series will deliver life lessons, motivation and growth, with a…
Since television began to broadcast live sporting events, audiences have occasionally subjected to the sight of a naked person streaking across the field, chased by police or stewards. It’s almost a sport to those who participate. With Wimbledon, the world’s most famous summer tennis tournament, set to run through Danish on-demand broadcaster TV 2 Play…
As part of the CMO Reboot Playbook: Authentically Connecting with Consumers and Community, Caroline Morgan, VP, Digital Strategy of the Los Angeles Dodgers shares her play on how her team intentionally and authentically connected with fans during the 2020 season by creating new digital touch points which helped unlock new revenue opportunities and build infrastructure…
A year after the Tokyo Olympics were postponed due to Covid-19, the athletes are finally ready to compete in events they’ve now been waiting five years for. But before beginning the long-awaited series of competitions, the International Olympic Committee is taking a look back on the past year, honoring athletes’ courage to continue training amid…
When Portugal’s Cristiano Ronaldo moved two bottles of Coca-Cola on out of view in a press conference during Uefa’s Euro 2020 tournament, perhaps even he couldn’t have predicted the impact. In doing so, he supposedly wiped billions off the market value of one of the world’s biggest brands. Or, at least, that’s what the headlines…
Capital One, Allstate, Vrbo, San Diego County Credit Union and Tropical Smoothie Cafe are among the dozens of brands with naming rights to a college football game. Now an unlikely new addition has joined the lineup: Jimmy Kimmel. The late-night host has partnered with SoFi Stadium in a multi-year deal to be the naming rights…
Inspired by our coveted award by the same name, Adweek presents a new livestream video series hosted by Chief Content Officer Lisa Granatstein. The Most Powerful Women in Sports, exclusively available to Adweek+ subscribers, celebrates the female power players in the sports world. The biweekly series will deliver life lessons, motivation and growth, with a…
Premium sports betting analysis provider The Action Network reached a multiplatform content partnership with the National Hockey League covering the remainder of the Stanley Cup Semifinals and the 2021 Stanley Cup Final. The Action Network will provide exclusive NHL-focused content across the league’s digital platforms, including NHL.com and the NHL application, as well as video…
Subscription-based sports website The Athletic has begun an eye-catching engagement drive around the Uefa Euro 2020 tournament that aims to support the England team, from flying planes over its training ground with insights to their first competitor to releasing racing pigeons with match tips. To highlight its deep knowledge and tactical analysis, the site has…
It’s a year late, but the Uefa European Championships 2020 soccer tournament has finally arrived, in case you hadn’t already noticed through the tsunami of adverts that have been released in the last few weeks/months/years. Originally scheduled to take place across major European cities for the first time last June, the soccer tournament will begin…
When Allyson Felix’s daughter, Cameron, spots her momma in a photo album as a young girl around her same age, you see a bundle of laughs come out of the two-year-old. “You’ve got your gammy’s hair and your momma’s will,” Felix says in Pantene’s latest spot. Leading up to the Tokyo Olympics, the hair care…
Surf legend Kelly Slater joins Kona Brewing Company for a continuation of the brewer’s largest ad campaign, “Dear Mainland.” The retired athlete appears in three TV ads centering the pairing of Kona’s beer with surfing and a day at the beach. The short, sunny spots– titled “Surf Lesson,” “Board Meeting” and “Great Day”–show Slater by…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
