There’s a new leader in the sports league clubhouse on TikTok, as World Wrestling Entertainment recently surged past the National Basketball Association. The edge was slight at the time of this post–13.6 million followers for WWE, 13.4 million for the NBA–and WWE vice president of digital media Steve Braband told Adweek he expects a “healthy…
British women’s tennis hit a generational peak when Emma Radacanu lifted the U.S. Open trophy on Saturday, Sept. 11, a moment viewed by over 10 million people in the U.K. after Amazon Prime and broadcaster Channel 4 agreed on a last-minute deal to ensure fans could watch the final live. Prior to her victory, 18-year-old…
In contrast to the moniker of the podcast she co-hosts, Erin Andrews isn’t “calming down.” But when it comes to the seemingly endless personal and business brand-building work Andrews has going on, she’s making the effort. In late August, the Fox Sports NFL sideline reporter was gearing up for the new football season, which for…
There are plenty of clever inventions that generally improve football season, from hand warmers that keep your fingers from freezing in the stands to kegerators that give your home viewing party a real sports bar feel. But a new campaign from Anheuser-Busch InBev’s BABE Wine aimed at capitalizing on its NFL sponsorship may raise a…
Buffalo Wild Wings was founded in Columbus, Ohio in 1982 and has since grown to more than 1,200 sports bars around the world. Now the franchise is using college football to kick off an ad campaign meant to revitalize the brand and welcome in a new generation of fans. A 60-second “Greatest of All Times”…
“An NFL fan and a fashion designer walk into a bar” sounds like the setup to a mediocre dad joke. But the idea actually served as the inspiration for Pepsi x Dapper Dan Football Watching Capsule Collection. Pepsi partnered with renown Harlem designer Dapper Dan on a line of clothes designed for couch comfort. Blending…
Though women make up roughly half of the gamers in Latin America, only 3% of professional gamers are women. Gender inequality in pro eSports is an ongoing conversation and based on the increase of gaming advertising and events geared towards girls and women, brands are beginning to take notice. In a market that relies on…
“Go big or go home” is a popular phrase in the sports world, and the Los Angeles Rams are living by it with a new kickoff film celebrating the first time that fans can attend games at SoFi Stadium. The 90-second film will air on Sunday Night Football during the team’s first game at home…
Super Bowl 56 won’t even be played for another six months, but Fox Sports is already getting ready to sell ad inventory for Super Bowl 57. Next week, the company will begin ad sales for Super Bowl 57, which will be held on Feb. 5, 2023, Seth Winter, evp, sports sales, Fox Sports, told Adweek….
Global sports, music and marketing agency Wasserman has expanded its European operations with the opening of an office in Germany which is set to be led by svps Kai Burkhard and Sebastian Birwe. The agency, which is headquartered in London, acquired German boxing promoter Team Sauerland to open Wasserman Boxing in March. It now plans…
After soccer star Cristiano Ronaldo broke a record to become the top international men’s goal scorer of all time, Nike decided to honor him by motivating the next generation of athletes in his hometown. Ronaldo scored his 110th and 11th goals for Portugal on Wednesday in a game against the Republic of Ireland. To celebrate,…
Beats by Dre has signed its first deal with a college athlete, making Shedeur Sanders its youngest-ever spokesperson and continuing to layer in activism with its advertising. The first spot with Sanders—19-year-old quarterback at Jackson State and son of legendary former NFL star Deion Sanders–centers on the player’s decision to attend a Historically Black College…
When it comes to team sports, working alongside a hand-picked crew isn’t just part of the fun; it’s how you win. By allowing players to build their own betting team, WynnBET from Wynn Resorts Inc. is aiming to stand out among a new surge in online betting apps. In a new spot written and produced…
It’s hard to see yourself in the culture of a sport if you’re observing it from behind a fence. Tennis knows it has an image problem in the United States: that it’s viewed as a cloistered refuge of the wealthy. Its largest domestic event, the U.S. Open, counts American Express, JPMorgan Chase, Emirates Airlines, Rolex,…
ESPN knows the way people watch sports is changing, and it wants fans to come along for the ride on their streaming service. The network’s streamer ESPN+ is today rolling out an integrated brand campaign, “Join The Evolution,” that chronicles the evolution of sports broadcasting and viewership from a fan’s perspective. The spot uses a…
The day after the Supreme Court’s decision to support student athletes’ abilities to earn income through NCAA’s Name Image Likeness (NIL) rule, Unilever’s deodorant and antiperspirant brand Degree stepped in with its first-to-market #BreakingLimits campaign. While headlines of lucrative branding deals for student athletes ushered in an unprecedented world of student-marketing relationships, Degree’s initiative appears…
Sweetgreen’s latest out of home spots have arrived in New York City just in time for the return of the U.S. Open–at full attendance–as the brand’s marketing partner Naomi Osaka makes her run for a third championship. The OOH effort is a chance for both Sweetgreen and Osaka to expand parallel stories that both have…
In 2020, the U.S. Open used its empty facility in Queens to amplify statements of inclusion and social responsibility. This year, it’s taking those declarations right to fans in the stands. The United States Tennis Association (USTA) launched its “Be Open” campaign last year amid the horrors of Covid-19 and the racial reckoning following the…
Fox Corp. has added 10 livestreaming sports channels to its free, ad-supported platform Tubi, becoming the newest entrant into the sports streaming landscape. The Fox-owned AVOD service is working with Fox Sports to roll out Sports on Tubi, a dedicated sports programming hub, across Roku, Amazon Fire TV and Android devices. Availability on other platforms…
Skateboard legend Tony Hawk invested early in Liquid Death, a canned water startup with a punk rock attitude, became an ambassador and even “sold his soul” to the company in a contract that runs “to the ends of the Earth and for the rest of time, including any applicable afterlife, reincarnation or similar post-mortal existence.”…
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