Can you remember the last advertisement you saw at the top of a search page? While many people are aware of the sponsored ads at the top of these pages, very few actually process them. This “search blindness” phenomenon is making search marketing decreasingly effective for marketers across the board. Similar to banner blindness that…
Google advertising was made to stoke competition among brands, allowing them to advertise above other companies that operate in their sector’s search results. London gym chain Gymbox has turned to the search platform for its latest campaign, targeting other fitness gyms such as Virgin Active and PureGym by hijacking their search positioning with copy tailored…
As marketing tactics continue to evolve across search and social, marketers are always on the lookout for new ways to reach their audience and tap into new ones. The rise of the zero-click search, where users perform searches but don’t click on links that take them outside of the Google ecosystem, is one recent phenomenon…
Can’t we all just get along? The perennial conflict between paid ads and earned media is perhaps more stark than ever–but pay-per-click and SEO don’t have to always be at each other’s throats for a bigger cut of the marketing budget. In fact, they work extremely well together: The strategies and strengths of PPC and…
Affiliate marketing allows you to control monetization and focus on the niches you’re most passionate about. It also gives you the chance to promote products you truly believe in and generate more revenue. As a blog owner or affiliate marketer, to take your strategy to the next level, you need a good balance between SEO…
Across all of the different search landscapes, retailers will likely see some of the biggest changes in years to come. Google is trying everything it possibly can to make up ground in the commerce space. This has resulted in more aggressive testing in what types of results it shows users–in other words, it’s attempting to…
It’s never been easier, or more challenging, to find and engage with new customers. But for sustainable revenue growth through steady customer acquisition, generating leads isn’t enough. You need to make these leads convert. And that’s where the money lies. Before discussing the top ways to generate leads, you first need to understand that different…
Exceptional customer service is essential to nurture, retain and earn the loyalty of customers. And the big win for you? Devoted customers mean more revenue for your company! One way to earn that customer loyalty is by offering awesome customer service. Customers want real-time interaction with the companies they deal with. People have come to…
August 2021 is the month Google changed forever–that is, if you own a website. The Google page experience update rolled out for mobile devices, shocking business owners who were not prepared. Google announced that the update was coming, but few were prepared. An analysis of 5 million desktop and mobile pages before the update found…
By now we’ve heard all the jokes about how 2021 was a terrible, horrible, no good, very bad year. But while you’re likely eager to leave 2021 in the past, you’re also eyeing 2022 with some healthy skepticism. After all, it was around this time last year when we all thought, “2021 can’t be any…
When it comes to keeping up with changes in advertising and marketing tech, search tends to be regarded as a bit old-fashioned. Aside from the occasional Google algorithm update, search marketing remains focused on keywords year in and year out. For the past year, Yext has been driving the point home: yes, keyword-based search is…
Does it feel like every time you get into a good groove with your Google Ads, the search giant switches things up and you have to rethink your campaigns? Even as a professional who works in this space, I often feel like I’m playing Whack-a-Mole with Google Ads updates, and it’s not surprising that so…
When you’re browsing a bookstore or flipping through a magazine, chances are one of the first things that grabs your attention is the title. The same is true when people are searching online for relevant websites. One of the best ways to get new customers or clients is for your website to show up high…
When spam hits your inbox, it might involve a Nigerian prince promising you millions of dollars or an email from PayPal that seems just a bit off. But what does it mean when Google designates a website as spam? The definition of web spam is a bit nebulous. With email, we know there’s something nefarious…
If you’re a small business owner who handles your own search engine optimization, you’ve probably seen the acronym AMP before, which stands for accelerated mobile page. You might have a vague idea of what it means, but not about how it impacts your website or SEO efforts. Like Google+, AMP was lauded as The Next…
Online publishers probably get at least one of these emails a day: “Hi! I love your blog. I’m a freelance writer and I just want to get my work out there into the world. Can I share an article on your website? I’ll even pay you for the trouble!” First, no writer in the history…
This past summer began with the promise of travel returning to some semblance of normalcy. But the pandemic surges in Florida and Louisiana, as well as massive wildfires in California and Greece, have upended consumers’ itineraries globally. As Airbnb seeks to maintain its steady growth in bookings during all this upheaval in many key destinations,…
Your traffic is steadily growing. Everything is going swimmingly for your website–and then, overnight, pageviews plummet and your business is hobbled. It’s an all-too-common scenario that plays out every year for businesses big and small. Unfortunately, Google holds a monopoly on search, so when you fall out of its good graces, it can be devastating…
It’s hard enough to learn all the best practices and to stay up-to-date in the fast-paced SEO industry. Don’t make it even harder on yourself by using the wrong tools. This is by no means an exhaustive list, but it’s enough to get you pointed in the right direction and well on your way to…
Any discussion about making a profit online will almost constantly refer to the term “niche marketing”, often describing it as one of the most effective ways to do this. It’s not a difficult concept to understand as it simply refers to a market sub-division where consumers are looking to purchase certain products or services who can be targetted online. A niche in the market can be a relatively unexploited and moneymaking resource since there are more buyers than sellers or, in other words, fewer competitors for your business. We are going to discuss how to become a niche marketer and establish your own profitable Internet business.
Firstly, you have to find a good niche and the easiest way to do that is to inquire about the possiblities using online resources. By visiting the Clickbank and Amazon web sites, for instance, you’ll quickly realize that there are a number of possible niches you can research. At these sites you can look through the product categories to find ones that are selling stongly and make a short list to be refined at the next stage.
Once you have some prospective markets to look into, you need to begin to do some keyword research to find out if there are niches you can compete in and that have the potential to make you some profit. Tools to help you perform keyword research are in abundance, some free and some you pay for, but the free Google keyword tool is just fine when starting out. The basic aim in keyword research is to start with broad category words and increasingly drill down into longer key phrases that still have a modest search volume. Usually these ‘long-tailed’ keywords will have fewer competition and are the ones you have to be aiming for in your niche market.
Having chosen those longer key phrases with good numbers of searches each month, you can now continue and find those with the least numbers of websites targetting the same phrase. To do this is simple – simply type the term within quotation marks into the Google’s search bar and hit enter. The number of search results that Google gives is an indication of how many websites out there are using your prospective key phrase. Of course, a profitable niche will be one without very many competing websites. A few of these longer key phrases will be the names and model numbers of particular products which are search terms used by people who are about to purchase rather than those merely searching for information.
Having completed the research and decided on a possible niche market, you can now begin to make a site using your list of profitable niche keywords. Numerous people, who are not especially knowledgeable about creating websites, use the WordPress blog platform to get their first site up and running very quickly. WordPress websites are easily crawled by the search engines. If you can obtain a domain name the same as one of the keywords you want to target then this can help your site to get higher search engine rankings. Don’t try to brand names since companies may well object and make you change it.
When you have everything ready, you can get started to monetize your website to produce passive income and eventually sell the website for a lump sum if you want.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
