Oct
27
Clicks Versus Search: 5 Lessons Learned in the War Over Marketing Budget
Posted in: UncategorizedCan’t we all just get along? The perennial conflict between paid ads and earned media is perhaps more stark than ever–but pay-per-click and SEO don’t have to always be at each other’s throats for a bigger cut of the marketing budget. In fact, they work extremely well together: The strategies and strengths of PPC and…
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