Will it take a maximum effort for Ryan Reynolds to go public? MNTN, the connected TV advertising platform where Reynolds serves as chief creative officer, tapped Morgan Stanley to explore a potential initial public offering, Bloomberg reports. The IPO could take place as soon as early next year, according to Bloomberg, with ongoing discussions being…
A company doesn’t have to tell a buyer every detail and benefit of its product to prove its value. It just needs to show it in action. B2B marketers, with the help of their creative partners, increasingly see the merit in sparing the detail and sending potential clients a succinct, meaningful message. Convincing their CFO…
Newly promoted to the English Soccer League, Wrexham AFC has announced two new sponsors, with owners Rob McElhenney and Ryan Reynolds releasing a typically self-deprecating ad to welcome ST?K Cold Brew Coffee as the official stadium sponsor and Betty Buzz as its training kit sponsor. The North Wales-based soccer club, which has just achieved promotion…
Ryan Reynolds’ brands Mint Mobile and Aviation American Gin have no plans to launch a creative agency review. The companies can skip the cost and the hassle–probably forever–because Reynolds is the creative director of both of their creative AOR, Maximum Effort. With the actor at the center of the relationship between brands and agency, Mint…
Just how easy is MNTN’s self-serve Performance TV platform? According to CCO Ryan Reynolds, it’s so easy that veteran stunt entertainer Steve-O can help you navigate it while a Carolina Reaper sets his internal organs aflame. Today, MNTN released a new ad by Maximum Effort that demos its easy-to-use marketing software for small businesses. In…
Ryan Reynolds just announced the impending launch of a new nonprofit aiming to make creative careers more accessible to production hopefuls from underrepresented communities. During a Cannes Lions panel hosted by Bloomberg, the Maximum Effort founder announced the formation of Creative Ladder, a 501(c)(3) organization that will offer programs and services for students and emerging…
Ryan Reynolds rarely celebrates an occasion (and we do mean just about every occasion) without sharing a customized Aviation Gin cocktail to toast the day. So, with Mother’s Day quickly approaching, it’s no surprise that the star had a special sip ready to share just in time for the holiday. But in a recently released…
While working from home has managed to keep many of us safe over the past couple of years, it has also rendered our humble abodes slightly more chaotic. Now our personal spaces double as offices, schools, shopping malls and even gyms as the lines between home life and the outside world continue to blur. But…
Mint Mobile is making its return to Super Bowl Sunday this weekend, but you might need to tune in a bit early to catch the Ryan Reynolds-owned brand’s ad. No, not the pre-game show. A few hours before that. You can’t miss it. It’s the ad that’s upside-down. While the budget cell service did make…
If there are two things Ryan Reynolds loves, it’s–well OK, it’s probably his wife and kids. But professionally, the answers are rapid-turnaround advertising and Canadian icons. So it’s no surprise that when enduring comedy actor Dave Foley tweeted about wanting to appear in a Mint Mobile ad, Reynolds launched his agency, Maximum Effort, into motion….
And just like that …. You are on back-to-back-to-back phone calls, production meetings, coordinating teams and 48 short hours later, you have a TV spot! Unrealistic or our new norm? As an agency leader, I take the role of expectations very seriously–both the expectations of our internal teams and those of our client teams. This…
If there were a business equivalent of a rom-com storyline, this might be it. Two years ago, Ryan Reynolds’ Maximum Effort agency made headlines (and stellar content) by poking fun at Peloton. But the brand took it in stride, and in recent weeks had even been talking to Reynolds’ team about officially working together. This…
Two years ago, Ryan Reynolds’ ad agency, Maximum Effort, exploded onto the global scene with its ultra-timely parody of a Peloton ad that was getting roundly mocked online. But the at-home cycling brand doesn’t seem to have taken the joke too personally, because it just launched an official ad from Maximum Effort. Once again created…
Aron North has always been intentional with his career moves, even from childhood. North recalls a flyer he made as a kid that read “Aron is my name, taking out your trash cans is my game.” It was that entrepreneurial, business-minded spirit that led Aron to ditch pre-med in school for a career in marketing…
If you were excited to watch ABC’s live reboot of Diff’rent Strokes and The Facts of Life, you were probably just as excited to see the ad breaks were also infused with intense retro vibes. Maximum Effort, the creative agency run by Ryan Reynolds and longtime collaborator George Dewey, created no less than seven spots,…
While Ryan Reynolds is a frequent face in ads for the brands he owns and movies he stars in, some of the most celebrated work from his agency, Maximum Effort, has barely featured the actor at all. And maybe that’s a good thing. In a new video shared by Reynolds, we learn about a comparative…
How do you send a message to avid gamers–of all generations–that your movie isn’t just a spoof of their favorite genres, but is in fact a celebration of them? That was the assignment given to Los Angeles agency Petrol by the marketing team behind 20th Century Studios’ upcoming movie, Free Guy. The theatrical release stars…
It’s July 1–and if you’re a baseball fan, you probably know today is the day former New York Mets third baseman Bobby Bonilla gets his annual $1.19 million paycheck. To celebrate, Mint Mobile is partnering with Bonilla to offer its own “extremely long-term deal” to new subscribers. The story of Bobby Bonilla Day If you’re…
The story of North Wales’ Wrexham Football Club already seemed plenty dramatic with its takeover by Hollywood megastars Ryan Reynolds and Rob McElhenney, but now it’s turned a page that steps up the team’s visibility even more: massively popular app TikTok will be the team’s top sponsor. Corresponding with the announcement, Reynolds and McElhenney have…
Ever since Maximum Effort Marketing launched in 2018, the agency has helped fuel the growth of co-founder Ryan Reynolds’ investments–such as Aviation Gin, which he sold to Diageo in 2020 for more than $600 million. This week, the agency itself became an acquisition target, with performance TV platform MNTN adding Maximum Effort Marketing as its…
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