As back-to-school season continues in full force, Hero Cosmetics, a digitally native brand that sells acne patches, is rolling out a new campaign on Gen Z’s favorite platform: TikTok. To bring the campaign, dubbed “Get Ready With Me,” to life, Hero Cosmetics worked with about 23 TikTok creators to release short videos, with the hashtag…
The sun’s still out and high temperatures are scorching most of the country, but for retailers and brands, the holiday season is just about to begin. Last year’s holiday season showed an increased growth in mobile shopping, with Christmas as a new peak shopping day, according to Salesforce. And while Cyber Week claimed 37% of…
A new ad campaign from DeVito Verdi for Boston’s Legal Sea Foods celebrates the legalization of marijuana in the Bay State. The TV and print ads play off the restaurant’s baked, fried and smoked menu items. “Baked” and “smoked” makes sense. “Fried” is something that happens when you drink too much, work too much, and […]
The post Legal Sea Foods Is A Safe Harbor for Wayward Stoners appeared first on Adpulp.
As fast fashion retailers continue to grapple with growing consumer demand for transparency, online secondhand retailers like Poshmark and The RealReal–which went through an IPO in June–are continuing to evolve. That includes ThredUp, the online consignment store founded 10 years ago that just raised $175 million led by Park West Asset Management and Irving Investors….
In the cannabis and CBD industry, there’s no shortage of issues companies in the space run into from compliance to payment processing. And while a cottage industry of cannabis-specific companies has sprung up, BigCommerce, an ecommerce platform whose main competitors include Shopify and Webflow, is now making it easier for CBD and hemp brands to…
Consumers who love using BuzzFeed’s Tasty app can now satisfy any craving they get from a video, as shoppable recipes are coming to the app. Now, anyone browsing Tasty’s 4,000 recipes can add the necessary ingredients to their cart and check out with Walmart’s online grocery cart and either do in-store pickup or have it…
For years, Amazon has been taking heat for conditions in its fulfillment centers, where labor activists say employees are chronically overworked. These criticisms seemed to be reaching a tipping point around last month’s Prime Day, when Amazon faced intense pressure from union organizers, Democratic politicians and even some employees–including Minnesota warehouse workers who went on…
Is influencer marketing a bubble that’s set to burst? Not if you ask Silas Chou. The billionaire, whose family founded South Ocean Knitters, a major producer of knitwear in Hong Kong, is investing in Arielle Charnas’ Something Navy brand. Chou is participating in a $10 million funding round with his Vanterra Capital fund, along with…
Although it’s not quite the retail apocalypse, the industry has seen thousands of store closures this year, mostly because of a number of brands declaring bankruptcy. According to a new report from Coresight Research, as of July 31, 2019, 7,567 stores have closed, with Payless closing the most: 2,100 stores. In all of 2018, 5,524…
More than 80% of consumers who participated in a brand safety survey said they would reduce or stop buying a product if it advertised alongside extreme or dangerous content, which the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI) said poses “significant financial risk to brands.” There’s just one problem: Consumers don’t always follow…
Outdoor Voices, the digitally native activewear brand, is growing up. As the company prepares to roll out its biggest campaign to date showcasing its highest-rated, best-selling item–the Exercise Dress–founder and CEO Tyler Haney views the five-year-old brand as matriculating from middle school to high school. “We’re maturing like a person,” Haney said. “We think of…
President Franklin D. Roosevelt said, “We have nothing to fear, but fear itself.” It’s a wonderful line, but it’s also from another time in American life. Today, We, the People, have plenty of reasons to be afraid. For one, domestic terrorism works. Not only do the shooters kill real people who are their imaginary enemies, […]
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For a 55-year-old company, Nike can still learn a few new tricks. Its most recent: Nike Adventure Club, a subscription service for kids. Nike joins the growing movement of legacy retailers and brands like Walmart, American Eagle and others that are working with subscription business to gain more insight about the online customer–and secure a…
The New York City department store scene is in the midst of tumultuous times–just look at the recent bankruptcy filing from the iconic Barneys, not to mention the closing of Henri Bendel. But it’s getting a major boost this fall thanks to the arrival of a long-awaited player: Nordstrom. Ahead of the store’s Oct. 24…
After a mass shooting inside a Walmart store in El Paso, Texas–which came on the heels of a Walmart employee gunning down two coworkers inside another store in Mississippi–the retailer has removed in-store displays of violent video games. But Walmart, which sells rifles and shotguns in some of its stores, has not commented on any…
Some of the most buzzworthy direct-to-consumer brands like Hims and Harry’s got their identity from marketing agency Gin Lane. Now, the New York-based firm is closing its doors to transform into Pattern, a direct-to-consumer holding company. With its debut, Pattern is also announcing its first brand: Equal Parts, a DTC kitchenware company that will face…
Ecommerce platform eBay has filed a lawsuit against three Amazon managers after it says the defendants created fake eBay member accounts to access its internal email system to “solicit many hundreds of eBay sellers.” The complaint lists the following defendants: Sonja Boch, Amazon’s head of global seller recruitment and success; Amanda Sullivan Hedger, account executive…
Lively, the direct-to-consumer lingerie and loungewear brand, is becoming part of Wacoal Industries. The 3-year-old brand founded by a former Victoria’s Secret merchant director, Michelle Cordeiro Grant, was acquired for $85 million. Grant is expected to stay on as CEO and will continue to run Lively as an independent brand inside Wacoal. The company raised…
With 17.8 million active customers, 9.2 million orders placed and net revenue of $2.3 billion in the second quarter of 2019, home goods retailer Wayfair has yet to report much customer blowback as a result of the Wayfair Walkout on June 25. That being said, the scandal broke five days before the end of the…
As other kid clothing retailers tumble and close up shop, Rockets of Awesome is opening its first pop-up in New York just in time for back-to-school season. The store, at 133 Fifth Ave. in Manhattan’s Flatiron District, will run from Aug. 8 until sometime in September or October 2019. In addition to selling the direct-to-consumer…
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