Bloomberg Media Hires NYT Vet to Oversee Combined Events Business

The business news publisher Bloomberg Media has hired Jessica Flood to serve as its global head of Bloomberg Live and Bloomberg New Economy, a newly created role that reflects the changing landscape of events in a post-pandemic economy. Flood will report to chief commercial officer Stephen Colvin and starts July 11. In the position, Flood…

Atlantic Ventures Is on Pace to Bring in 10% of The Atlantic’s Total Revenue

Atlantic Ventures, an internal unit of The Atlantic charged with launching business endeavors rooted in its journalism, is on pace to generate between 8% to 10% of the publisher’s total annual revenue, according to chief executive Nick Thompson. The publisher declined to offer precise financial figures. The Atlantic launched the in-house operation in late 2019–and…

Outside Inc. Lays Off 15% of Staff as It Transitions to Digital

Outside Inc. told staff on Friday that it would be laying off around 15% of its 580-person workforce–between 85 to 90 people–as the bundled publisher continues its transition to a primarily digital company, the Denver Business Journal reported Friday. The media company, which is composed of 36 individual publishers including Backpacker, Ski and Climbing, will…

How Vogue’s Met Gala Coverage Generated 100,000 Newsletter Sign-Ups

The fashion and style title Vogue broke site records for traffic, newsletter sign-ups and video views with its coverage of the annual Met Gala earlier this month, offering media companies a blueprint for translating cultural moments into recurring readerships. Rather than focus solely on maximizing traffic, the publisher employed a variety of strategies to capture…

Bloomberg Media Nets 41% Digital Ad Bump as It Expands Overseas

Despite a downturn in consumer appetite for news content, Bloomberg Media has increased its digital advertising and subscription revenues 41% and 31% year-over-year, recently appointed chief executive Scott Havens told Adweek. The privately held company declined to share financial specifics. While the uptick comes amid a spate of rosy revenue reports, the Bloomberg Media numbers…

From Print to Broadcasting, With a Detour at EasyJet

After a “relentless” eight years as the chief executive of budget airline EasyJet, Carolyn McCall got a call about potentially leading Britain’s largest commercial public broadcaster ITV. Initially, she wasn’t keen on the idea. “I wanted a rest after EasyJet,” McCall said. “There’s rarely a quiet moment at ITV, but you get peaks and then…

The Economist’s Podcasts Have Fetched Over a Billion Downloads Since Launch

In 2019, U.K. subscription publisher The Economist released its daily news podcast, The Intelligence, three years after its first pursuit into audio. The goal of that audio push has been to drive ad revenue and–ultimately–subscribers. Today, the podcast has fetched 400 million downloads since its start–and an average of 350,000 listeners tune in to each…

G/O Media, With Quartz in Tow, Eyes an Expansion Years in the Making

Digital media company G/O Media, home to a dozen titles including Gizmodo, Jezebel and Deadspin, turned a profit in 2021 for the first time since its creation three years ago. That’s in large part due to digital ad revenues that rose 53% from 2020, the company tells Adweek. G/O Media saw total revenue rise 45%…

WMX Unveils New Audience Storefront, Teases CTV Product at Its NewFront

The music-centric media company WMX, the editorial arm of Warner Music Group first launched in November, unveiled plans for its expansion into the world of connected television at its NewFront presentation Thursday night. The company, which houses titles including Uproxx, HipHopDX and Song Kick, kicked off its inaugural NewFronts presentation with the debut of WMX…

Dotdash Meredith Highlights How Its 50-plus Titles Focus on Driving Action

The closing day of the IAB’s NewFronts saw Dotdash Meredith sing to advertisers about its stable of over 50 publishing brands that are laser-focused on helping readers find inspiration, answer questions or take action. “Understanding user intent drives our video strategy,” said Alysia Borsa, chief business officer and president, lifestyle, Dotdash Meredith. “Consumers have a…

Tastemade Announces a Fourth Network—Home—and a Partnership With iSpot

In its first-ever NewFronts presentation, the digital video company Tastemade announced Thursday afternoon the launch of its fourth network, Tastemade Home–a new partnership with measurement company iSpot and a slate of 27 new original series. The media company has specialized in producing video content for digital and social platforms since its launch in 2012, giving…

Blavity, Revolt and Black Enterprise on Why More Dollars Need to go to Black-Owned Media

On Wednesday, Black-owned media outlets Blavity, Revolt and Black Enterprise pitched their wares–and new content–on day three of this year’s IAB NewFronts, with the aim of enticing more ad dollars to their titles. Brands vocally pledged to funnel more media spend towards Black-owned media, especially following the murder of George Floyd and subsequent protests. But…

Condé Nast Announces Sports Expansion and CTV Partnerships at NewFronts Presentation

The media company Cond? Nast announced Tuesday afternoon at its NewFronts presentation in Hudson Yards that it plans to expand significantly into the world of connected television, sports programming and original film and television production. Amidst a flurry of debuts, the topline ventures include: a significant investment in sports content led by GQ; two key…

Condé Nast Digital Ad Revenues Rise 38% Year Over Year

Digital media company Cond? Nast, the publisher of more than a dozen titles including The New Yorker, Vogue and Vanity Fair, saw its year-over-year digital advertising revenues rise 38% in 2021, according to people with knowledge of the matter. The company attributes much of its recent success to its investment in digital video. Given the…

How Le Monde Plans to Net 150,000 English-Speaking Subscribers by 2025

In early April, the 78-year-old French news publisher Le Monde announced the launch of its first-ever English-language product, a key component of its ambitious plan to reach 1 million total digital subscribers by 2025. The publisher recently surpassed 450,000 digital subscribers, but its goal to more than double that figure in three years will require…

Infographic: The Stories We Tell About Black Americans Are Changing

Black Lives Matter went from a social movement to a business mandate in 2020. Protests that began over police shootings escalated into every industry reflecting on how they’ve been, at best, complacent–and at worst, complicit–in systemic racism. Part of dismantling that system is changing the stories being told about the Black community, shifting away from…

5 New Details That Could Affect G/O Media’s Acquisition of Quartz

G/O Media announced Thursday morning that it had acquired the business publisher Quartz, beginning a new chapter for both media companies and inviting a host of questions about the compatibility of the two organizations. On paper, the pairing makes some sense: As the media industry consolidates, publishers large and small will continue to gravitate toward…

Cookieless Inventory: Today’s Incremental Revenue, Tomorrow’s Standard

For as long as people have browsed the Internet, advances in ad tech have made it easier for advertisers to reach their intended audience with ads. But that unfettered growth in targeting and data collection ultimately led to this point in time where privacy advocates and governments are clawing that capability back. Facebook’s recent less-than-stellar…

BuzzFeed Inc. Introduces Vertical Video Ad Format and Creator Ad Network

At its first event tied to the Upfronts season in five years, a recently expanded BuzzFeed Inc. unveiled a number of new offerings, including ad products, events and editorial initiatives, several of which were made possible by its December acquisition of Complex Media. Speaking to a room of marketers, chief executive Jonah Peretti touted the…

Sports Illustrated Publisher The Arena Group Boosts Annual Revenue 48%, Expands Reach

Media company The Arena Group, which rebranded from Maven in September and owns or operates more than 40 titles including Sports Illustrated and TheStreet, has seen gains in both reach and revenue in the last year. The company attributes this growth to a series of internal investments and external purchases. The publisher finalized its most…