Politics and pop culture publisher The Daily Beast has launched Obsessed, a sub-brand with a distinct landing page devoted to entertainment coverage. The move marks the latest publisher attempt to capitalize on the rising consumer and commercial interest in the streaming landscape. The sub-brand will live on The Daily Beast website but differentiates by its…
A number of publicly traded news publishers reported an uptick in their year-over-year digital advertising revenues this week, a data point that further complicates the ongoing debate surrounding the health of the U.S. economy. In their quarterly earnings reports, the publishers BuzzFeed Inc., Dotdash Meredith, Dow Jones and The Arena Group reported increases in their…
Variety is extending its partnership with Twitter from the small screen to the big screen. The media company and the social network teamed up last October to debut the Trending TV chart, which ranks happenings, moments and titles in the streaming and television sectors based on Twitter engagement. A new chart emerged Monday, Variety Film…
The U.K. publisher Reach plc., which houses titles like the Manchester Evening News and The Mirror, announced that it has partnered with the data enablement platform LiveRamp to adopt its Authenticated Traffic Solution (ATS), a move that it ultimately hopes will lead to higher digital advertising revenues. The partnership will allow marketers using the LiveRamp…
This week The Washington Post introduced a slate of four new columns to offer readers advice on mental health, identity and digital culture, aimed primarily at its younger audience. Contributors include mental health professional Sahaj Kaur Kohli, TikTok content creator Jules Terpak, author and columnist Damon Young and former Teen Vogue editor in chief Elaine…
The sprawling media company Red Ventures, home to dozens of publishers including Bankrate and Lonely Planet, announced on Thursday that it has hired Karthic Bala as its first-ever executive vice president of data product tech for CNET, a move that signals its desire to enhance its already sophisticated marketing strategy. Prior to joining Red Ventures,…
The business and culture publisher Insider announced Wednesday morning that it has hired Orlando Reece, an executive at Univision, to serve as its first-ever global head of sales, a new role that reflects a larger internal transformation underway at the company. Reece, who begins Aug. 8, will oversee domestic and international sales at Insider and…
Since its limited release in February, a handful of publishers, supply-side platforms and data-management platforms have been experimenting with seller-defined audiences (SDA), a communications protocol developed by the IAB Tech Lab that aims to put audience segmentation into the hands of publishers. Currently, three publishers representing several thousand websites are actively passing bid requests following…
The social publisher ATTN:, which specializes in creating content specifically for consumption on platforms like Facebook, Instagram, YouTube and TikTok, announced the launch of its in-house creative agency on Thursday morning. The agency will open a third line of business for ATTN:, which currently generates revenue through brand partnerships and production studio offerings. The publisher…
Brazilian publication Ra?a Magazine celebrates its 25th anniversary with the campaign “The Future is Black (O Futuro ? Preto).” The concept promotes Afrofuturism–a cultural, aesthetic and political movement that manifests itself in literature, cinema, photography, art and music from a Black perspective. Coined in 1994 by sociologist Alondra Nelson, Afrofuturism depicts a future that is…
The entire editorial staff of Mel Magazine–roughly 15 people, including editor in chief Josh Schollmeyer and general manager of the lifestyle division Ryan Brown–was laid off on Friday, one year exactly after the title was acquired in July 2021 by Recurrent Ventures, a media company backed by the venture equity firm North Equity. The layoffs…
Publisher CafeMedia, which runs sales for titles like MacRumors and Stereogum, has managed to recoup millions of dollars in previously blocked ad revenue over the last two years. Between October 2020 and June 2022, CafeMedia detected over 500 million pages with ad blockers running on them. Thanks to ad-block recovery firm Blockthrough, it was able…
Black-owned digital media company Blavity has seen a seven-fold increase in a share of its ad revenue from the first half of 2021 to the first half of this year, partly thanks to working with minority-publisher-focused supply side platform Colossus. The two have worked together since 2020. At a minimum, Blavity expects to continue growing…
Building a brand is about the impact and influence it has on its audience. But how do you keep that brand relevant to its audience over time? On the latest episode of The Speed of Culture podcast, Rich Antoniello, founder and former CEO of Complex Networks, joins host Matt Briton to discuss the rise of…
The Washington Post once made headlines with its early adoption of TikTok, but its Instagram strategy–a platform whose growth will ultimately lead to driving subscribers–could soon steal the spotlight. The official Washington Post Instagram account just surpassed 6 million followers–and it gained 1.2 million of those followers in the last 12 months, according to Travis…
As the largest social media platform in the U.S., Facebook has long played a critical role in the distribution strategies of publishers, though the relationship between the two parties has fluctuated significantly over time. In May, reports surfaced that Facebook, eyeing market instability and a fierce new challenger in TikTok, was reevaluating its practice of…
Vox Media has named Priyanka Arya, who joined the company as part of its December merger with Group Nine Media, to oversee its consumer revenue efforts, an indication of the importance of this stream amid an uncertain economic outlook. Arya, who begins in the role July 18, previously worked as svp of strategic development at…
This week The New York Times-owned sports site The Athletic released a six-part podcast series, exploring the short-lived NFL career of one of the league’s most notable quarterbacks, Andrew Luck. As one of the biggest “what ifs” in NFL history, the series investigates why one of the most exceptional football prospects retired from the game…
The business news publisher Morning Brew, an Axel Springer property, launched its 10th newsletter Monday morning, a product called CFO Brew that aims to reach readers in strategic and corporate finance. The publisher has grown rapidly since selling a majority stake to Insider in October 2020 that valued its business at $75 million. It generated…
If you want to know how something works, first you have to take it apart. And for the events industry, the pandemic did just that. For more than two years, publishers undertook a real-time process of trial and error as they sought to translate their portfolio of events into digitally native enterprises. Now, as health…
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