Strange Prada Storefront in the Middle of Nowhere Can Remain, Texas Decides

It’s the world’s oddest Prada store. And now, it looks like it won’t be torn down.

Prada Marfa, an art installation 26 miles northwest of the West Texas town of Marfa—featuring a fake Prada storefront containing luxury goods—is not an illegal advertisement and can remain on its site off U.S. Highway 90, the state decided this week.

The installation, by artists Elmgreen and Dragset, has been up since 2005. But it came under scrutiny last year, when Playboy built Playboy Marfa—which was deemed to be illegal advertising.

This week, arts organization Ballroom Marfa reached a deal with the Texas Department of Transportation to have Prada Marfa designated as an art museum site and the building as its single art exhibit.

An Adweek colleague who has been to Prada Marfa tells me you can see bullet marks in the bulletproof glass, as the stuff inside is indeed real Prada.

Photo via.



Luxury Brand for Food Packaging

Basée en Israël, l’artiste Peddy Mergui a envisagée une série d’emballages alimentaires, à partir des lignes des plus grandes marques. Chacun des aliments porte l’identité familière d’une marque bien connue tel que Gucci, Prada, Nike, ou Apple. Chaque packaging est étudié par rapport à l’identité d’une marque et du logo.

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“Castello Cavalcanti”: Wes Anderson dirige nova curta para a Prada

Wes Anderson está na pós-produção com seu novo “The Grand Budapest Hotel”, mas enquanto isso teve tempo de entregar o seu segundo trabalho para a Prada neste ano, depois de um comercial de perfume em março passado.

Agora Anderson traz o curta “Castello Cavalcanti”, com Jason Schwartzman no papel do piloto Jed Cavalcanti que – depois de um acidente de carro em setembro de 1955 – se vê em um inesperado encontro familiar. O tema não poderia ser mais típico do diretor, e o visual também acompanha.

As filmagens foram feitas em Roma, nos clássicos estúdios Cinecittà.

Castello Cavalcanti
Castello Cavalcanti
Castello Cavalcanti

Brainstorm9Post originalmente publicado no Brainstorm #9
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Watch Wes Anderson’s Lovely New Short Film for Prada

Wes Anderson is a guy who loves his vintage fashion (remember the Louis Vuitton suitcases in The Darjeeling Limited?) and the affection appears to be mutual. Prada has partnered with Anderson to create a branded short called Castello Cavalcanti about a brash race car driver played, of course, by Jason Schwartzman.

In the tale set in 1955 Italy, Schwartzman is unsurprisingly funny as the driver, and the Italian townspeople—particularly the bored/sultry barmaid and our hero's elderly relative—are all wonderful.

Anderson's commercials are always as beautifully assembled as his films, and now that he (like David Lynch and others) is getting comfortable in the branded short film market, his work feels like it really has room to breathe.

As always with Anderson, God is in the details. The pans, both quick and slow, are astonishingly long and intricate, and the cinematography (by sometime Woody Allen collaborator Darius Khondji) is as precise as you'd expect in an Anderson flick. The perfect costumes, according to Gawker, are by three-time Oscar winner  Milena Canonero (Barry Lyndon, Chariots of Fire, and Marie Antoinette).

It's a great few minutes, and perhaps the funniest part is that the big reveal of the brand is no more or less direct than in a Charmin commercial, but somehow it has that ironic-but-not-too-ironic sting you'd expect from the director.


    

Prada junta Wes Anderson e Roman Coppola em comercial de perfume

Dando continuidade à longa tradição de diretores conhecidos dirigindo comerciais de perfumes de marcas famosas, com histórias que a princípio não precisam fazer nenhum sentido, desde que tenham um visual bacana, a Prada resolveu apostar suas fichas na parceria Wes Anderson + Roman Coppola para o filme da nova fragrância Candy L’Eau.

Por enquanto foram divulgados apenas teasers de 12 segundos, estrelados pela modelo e atriz Lea Seydoux. A trama inspirada em Uma Mulher para Dois, de Truffaut, coloca o trio em situações cotidianas, como uma ida ao cinema, uma festa de aniversário e a garota se arrumando no salão de beleza – momento em que ela questiona por quanto tempo os três poderão ser felizes juntos. A resposta: isso importa?

Os filmes até que funcionam bem sozinhos – lembrando que são comerciais de perfume -, mas rola uma curiosidade de ver essa história completa, sendo contada do começo ao fim.


[ATUALIZAÇÃO] Aqui, o filme na íntegra.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Three’s Company in Wes Anderson and Roman Coppola’s New Prada Short Film

From flatulence to fancy perfume, I've had a fragrant week at AdFreak. Prada has commissioned a short film by Wes Anderson and Roman Coppola to tout its Candy L'Eau scent. Two guys star with Lea Seydoux, who made an impression a few years back by bouncing off walls, rolling on floors and flashing her panties in a Prada commercial. For now, the client is teasing the new effort via 12-second previews—see three of them below—that follow the fabulously coiffed and smartly attired trio to the cinema, a surprise birthday party and a beauty salon. "How much longer can we possibly all be so happy together?" Seydoux asks while enjoying a mani-pedi treatment. The three-way relationship in Truffaut's Jules and Jim was an inspiration, though the slightly muted, dreamy images here play more like Anderson's own style with dashes of Fellini and David Lynch (at their most playful and benign). The trailers work fine as mini-films, and the super-short format seems perfect for Prada or any high-end fragrance purveyor—providing slightly surreal, sweet suggestions of story line and leaving no time for the hyper-stylization to sour or the stench of pretentious commerce to creep in. For more Wes "Branderson," check out our collection of the director's top 10 commercials.

Prada | First Spring

Prada

Para apresentar sua coleção masculina 2010, a Prada comissionou o artista chinês Yang Fudong, que criou um curta preto e branco de 10 minutos.

“First Spring” representa a promissora época da primavera para os chineses, em um clima noir de Shangai nas décadas de 1930 e 1940.

O curta está no site da marca (você também pode ver abaixo), que iniciou essa segunda-feira com um esforço de mídia em vários grandes portais globais.

Uma viagem e tanto, que mostra que eu nunca vou entender a galera da moda.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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