Regulation. Few industries need it applied to them more stringently than high technology, social media platforms in particular. Few industries are as free to set their own agendas today without regard to public safety. California, following Europe’s lead, is tightening standards in an effort to protect its citizens’ privacy. The California Consumer Privacy Act (CCPA) […]
Do you know Mark? Mark knows you. Do you know who does know, Mark? Chris Hughes knows Mark. Hughes was there along with fellow Harvard undergrads Eduardo Saverin, Andrew McCollum, and Dustin Moskovitz when Facebook was founded in 2004. Incidentally, Adpulp was founded a few months later that same year. Because Hughes knows Mark, Hushes […]
Sean Parker, Facebook’s first President, gave an interesting talk recently, where he reveals the thinking behind the machine. The problem the Facebookers sought to solve: How do we consume as much of your time and conscious attention as possible? The “solution” they ended up inventing: “It’s a social-validation feedback loop … exactly the kind of […]
Fake news is such an innocent term. The fact that it masks what it really is—propaganda—seems to get lost in the equation. Nevertheless, what does “fake news” actually look like? It looks like this: Sadly, fake news, a.k.a. propaganda is not innocent, nor does it exist in a bubble. According to Bloomberg, Russian meddling is […]
No, but Amazon Studios, the original content arm of Bezos’ company, is offering up a lot of episodic content today — 14 new pilots to be exact. Six of the 14 pilots from are aimed at kids. The other eight are Adult Comedies. Alpha House is a political comedy; Betas is a comedy about working at a tech startup; and Those Who Can’t looks to be about lame high school teachers; and so on.
Before investing too deeply, Amazon wants to hear from people, a.k.a. “the crowd,” on which, if any, shows they liked. Presumably, the highly rated pilots will then be developed into full blown serial entertainment properties.
The programs are available exclusively on Amazon Prime Instant Video, which may make sense inside Amazon, but it results in yet another platform war. And since Amazon Prime is not linked to Apple TV, viewing is constrained to the third screen. Also, there are no Amazon trailers for these 14 pilots on YouTube. Amazon Studios does maintain a a YouTube channel, but the content there is a bit stale, given the new push.
Seattle-based GeekWire notes that Amazon’s push into the video distribution arena, means taking on the likes of Hulu and Netflix, who have been offering their own exclusive content.
Netflix, of course, created a hit with Kevin Spacey and House of Cards earlier this year. Yesterday, the company rolled out its newest program, Hemlock Grove, a chilling supernatural series based on Brian McGreevy’s novel. Unlike Amazon, Netflix is more than happy to provide a trailer for its programming on YouTube.
Netflix is also different from Amazon in that it is not testing its entertainment product on the Web. All 13 episodes of Hemlock Grove were uploaded last night. As fans begin to feast on one episode after the next — which is much easier to do, given that Netflix shows are available via Apple TV — Netflix may have another hit on its hands by Monday, and all the press that comes with it. What will Amazon have, by contrast? New data to pour over?
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